12 Jun, 2022 | web page design

Learn Colour Philosophy To Improve Your Web Page Design

Learn Colour Philosophy To Improve Your Web Page Design
Though website development and website designing both take a lot of time, dedication and learning; web designing takes an extra bit of creativity.

Do you know why?

Well, you can't find a code to make your creativity and ideas work. That's something you will find within yourself only. To start with, you can try your hands on a website of your own. We previously guided you with the websites that you can count on to create amazing graphics for your website. In this blog, we take you through the tour of colour philosophy that every professional website design company uses to make the identity of the business. From the colour of the logo to the flow of content, theme, and graphics, everything comes inside web page design. The understanding of colours in web designing will make it easier for you to choose the colour scheme before playing your hands on the design. While creating the mockup for your business website, every colour has its role and language. That's why your selection of colours must be wise. In the UI/UX designing, the knowledge of the colour scheme improves the readability of the website. Thus, you attract the audience more easily to the crucial and conversion based sections of your website. Isn't it helping you achieve the ultimate goal of your business? Surely, it is!

What colour does philosophy tell you?

Colour philosophy talks about the utility of different colours in the colour wheel. Every colour has its story, be it dull, bright, magnificent. Though we won't be covering the detailed analysis of colour philosophy, let me tell you that each of the colours gives a different feeling when you see them. When designing your website, the clever use of colours can improve the performance of your website. The choice of the colour scheme that you add to your site will help you:

Stand distinctly:

The smart choice of colours for your web page design helps you make the identity of your business. With the analysis and research of your target market and the business niche, you can select the colour scheme for your website. Maintains uniformity: We know the fact that people love colours and they are more driven towards them. But, this doesn't mean that you add all the colours to your site. When you opt for a particular colour scheme, it's meant to be maintained throughout your website. This uniformity develops patterns in the mind of the reader and makes them understand the utility of your website. Creates harmony: While maintaining the uniformity through the web page design, you take empty spaces in the account. It maintains harmony with the theme, design elements as well as CTA buttons on your website. When the graphics blend well with your ideation of the website, your site turns more open to the users.

How did colour scheming work in web designing?

You already have the white space on your website, and black colour is there to highlight the majority of the text. It's the time to count on other colours and add some flavour to your site. Be selective and don't make the rainbow of your website, unless it is the need of your brand. Now, we will be telling you colour scheme patterns that professional web designers use to improvise their web page design.


Since minimalism is the new trend in the industry, you can walk with monochrome colour ideation when experimenting with such themes. In such cases, you can use any of the dark colours for the design of your website. Further, you can use the variants, hues and tints of lighter shades of the same colour. Though there will be less white space, the white colour can be used for the text to improve the readability.


With the complementary colour scheme, you will be using two colours only, though your site. The choice of the colours is not at all tricky, check the colour wheel, select one of the colours and see the other colour in the straight line. It gives you a choice to experiment a little more and add contrast to it.

Split complementary:

This colour scheme lets you experiment with two contrasting colours and one blending well with either of them. The contrast, yet matching colour combination blends rigidity with strength. For better clarity about the choice of colours, you can check the image below:

Rectangle scheme:

If you choose a rectangular colour scheme, you will be selecting two sets of complementary colours for your website. You can adjust them distinctly for your site to satisfy the requirement of the layout of your website.


With the analogous colour scheme, you choose the bright and dynamic colours for your website. Keep in mind that it can give the counter-attack as well as turn favourable. Please don't see it as a choice when you are revamping someone's website. If you are starting from scratch, you can develop your understanding of the story of the business to frame the layout of the web page accordingly. You can do a lot with this, just like Forrst.com.


Majority of web designers rely on a triadic colour scheme to get three distinct colours from the colour wheel that is 120-degree distant from each other. One of the vibrant colours is selected for the background of the site, and the rest two can be managed for content and CTAs.


Selection of a square colour scheme lets you choose four different colours from the colour wheel such that they are equally distant from each other. You can use a warm colour with the dark ones and plan the layout of your web page accordingly.


All these colour schemes are created considering the generic website designing ideas. Now, it's your creativity and understanding of the story of your business. Some of the colour ideas go well for certain industries. Like, you can choose the dark brown colour and its bright shades to showcase your chocolate or ice cream business. Whereas, the dark themes bring a lot of attention to restaurants and other food businesses. Additionally, light colours exclusively bring attention to fashion and spa businesses. For the health industry, green colour and its shades attract more attention. Further, you will come to more conclusions when you analyze numerous other businesses on the web. We hope that you can adapt some of these ideas to create your blog site. If you like to connect with a professional website design company for designing your website, you can surely count on us. For easy reach, you can mail us at sales@www.wedowebapps.co.uk and our experts will connect you at the earliest.

Frequently Asked Questions

1. How does colour philosophy influence the look and feel of a web page design?

Colour philosophy plays an integral role in web page design. Colors have been shown to have strong psychological effects, conveying different meanings and associations to different cultures. In the UK, a popular approach to colour philosophy is to use bright and bold colours to create an energised and welcoming atmosphere, whilst lighter and softer shades will create a more calming and contemplative feel. It is also important to consider the demographic of the website's users, as different colours will load different emotions from different groups. Using a combination of both warm and cool tones can help to create harmony and balance across a design. When it comes to aesthetics, colours are incredibly powerful, and understanding how to use them effectively can make all the difference to the overall presentation of a web page.

2. What role does contrast play in creating a successful web page design?

Contrast plays an important role in web page design, and it is especially important in the United Kingdom market. Strategic, stylish contrast between objects, font sizes, and colours is essential to providing an inviting feeling on a web page as it can help to emphasize key content, highlight important calls to action, and create visual harmony. Contrast can also be used to create visual hierarchy and to help direct a user’s eye towards the areas and brand messaging that is the most important. Contrast can also make web page designs look more vibrant and engaging, which is important for creating an effective user experience.

3. What tips do you have for using complementary colours to bring greater harmony to a design?

When working with complementary colours to achieve greater harmony in a design, start by considering the colour wheel. Select two colours that are opposite each other, such as blue and orange, for a more vibrant effect. For softer harmony, try a blend of colours that are side by side, such as green and yellow. Choose a colour that is the dominant hue and use the complimentary colour only as an accent. Additionally, make sure to keep your palette limited - too many clashing colours can detract from the overall effect. Finally, ensure that your colours are balanced, so that one hue doesn't overpower the other.

4. What principles should designers keep in mind in order to create a visually appealing web page design?

Designers in the UK should keep in mind the principles of clarity, organisation, and consistency when creating a visually appealing web page design. Clarity means making sure the design is understandable and easy to use. Organisation means ensuring that the design is structured and grouped in a way that makes sense and that the content is properly displayed. Consistency ensures that any navigation, colour palette, font style and size, and other elements are used consistently throughout the site. These three principles are essential in order to create an attractive and user-friendly web page design.

Written by Peter

Peter is a Flutter Developer at WEDOWEBAPPS. He follows all the innovative technologies for the mobile world. He also likes sharing his knowledge with the people by mentoring aspiring developers and blogging.