13 Must have pages for every business website

13 Must have pages for every business website

29th, April 2020
  • Web development agency in the UK

Every business that wants to explore the digital market needs to have its website. Unlike the old days, creating your websites is not that challenging now. Still, it is more of a responsibility as people can interact with your business directly. Your single mistake of not fulfilling customer expectations is enough for you to lose your customers. 

Your website is like a salesperson who is direct selling products/services in the market. To make the most out of your website, you must not leave a vent anyway. Irrespective of the mode of website development you opt for, your website must have below listed pages for a professional look.  

  • Home page:

    Home page is the primary landing page of any site. The design layout of the web page must be simple, sober, yet classy. Since it’s impossible to talk about all of your offerings in detail, you need to be short, specific, and precise here. 

Don’t add a lot of media elements or content here, as you have optimized the loading speed as well. With the help of professional writers, you can get the catchy phrases and punchlines that can entice your customers to explore more and more. 

The brief of your services or product categories in case of ecommerce businesses can create curiosity among the visitors to interact with your website further.  

  • About Us:

    Like yours, there are so many businesses out there. When dealing online, there is a huge risk of confrontation with fraudsters, and this makes it critical for people to trust businesses online. 

With your ‘About Us’ page, you can share the story of your business. This develops the trust of your customers upon you, and they can blend with you in better ways. Usually, the company introduction page is so boring and monotonous. Still, you can brainstorm some ideas with your web designing team to make it more interactive and unique. 

Startups can use graphics and interactive media elements. In contrast, established businesses can share the timeline and talk about the milestones attained with the recognition received. You can talk about the things that make you stand ahead of others. The SMBs can take a chance to introduce their team members; it will improve the face value of your business. 

  • Services:

    You can have a distinct service page, or it can be linked to the briefs you have mentioned on the home page. From the perspective of SEO, it is advisable to create distinct service pages for each of your offerings.

With individual service pages, you will get more space to give voice to your offerings. The sales pitch is required, but add a bit of human touch to let customers read and engage more. The professional copywriters can help you with creating the content with a blend of creativity and keyword optimization to drive better results in marketing. 

  • Product/shop page:

    This page is mandatory only for ecommerce and product-based businesses. The shop page for ecommerce websites will have a lot of things to care about; we will talk about it in another separate blog. Talking specifically about product-based businesses only, you have to create short descriptions and briefs of features. 

In association with the features, it will be better to talk about the benefits. if you don’t want to put a lot of details, we recommend you to link them internally with the blog pages. 

  • FAQ page:

    To answer frequent queries from the clients, FAQ page can be helpful. FAQs bring assurance to your website visitors that you care about their concerns. By adding these questions, you will reduce the fraction and save more of your time of answering common concerns individually. This gives more clarity to your customers. 

You can add CTAs in your FAQ section and improve the internal linking of your website. When customers have clarity about your policies and service pattern, they can trust your business.  

  • Testimonials/Reviews:

    People don’t believe what they read, but they believe in what they see. Testimonials are the voice of your clients, and they are replaced with term ‘reviews’ for the products. 

The ecommerce business owners must check with the review section below each of the product detail pages, and the service-based businesses must add testimonial sections on the home page. Testimonials are known to boost the trust of your to-be-customers. You can raise the bar to the next level, by adding the link of your businesses of previous customers with their due permission. 

  • Contact page:

    On your contact page, you can add a contact form as well as share your business details like name, the physical address (if any), email address and contact number. 

You can also add other interaction modes like Skype, LinkedIn, social channels, fax number and business hours. The addition of your business details to your site adds to the credibility of your brand. Your availability and receptiveness for your visitors and clients enable them to interact and network more easily.  

  • Blog:

    The service business doesn’t have new things coming up every now and then. With the help of your blog page, you can keep your visitors engaged with some form of informational as well as marketable content. Here, you can talk about your offerings and how different products are beneficial for your customers. Your entries like the ones in journals will be displayed in the chronological order.

  • Your blog page can be a great source of lead generation as marketers are leveraging the power of quality content to entice more customers to engage. And, you need not be technical all the time. Just be relevant to your field and talk about your opinion regarding updates and innovations coming by. You can keep your content interactive to let people connect more. 
  • Press and media page:

    You may be launching your new product or attended some meet-up recently. In this section, you can add all such information and add another option to trust your business. You can also share the employee recognition and some inter-company events that you have conducted or participated in. 

  • Privacy policy:

    Every business online is known to collect the cookies of the visitors and use them to improve customer experience. If you are asking the customer for their personal information like name, email address, contact number, you have to clarify its usage in the privacy policy of your site. This is solely to maintain the transparency of your policies that you are adapting, and this keeps you safe against any trust breach issue if any customer puts any allegation on your business. 

  • Terms & Conditions:

    You may call it T&C, Terms of Service or by any other name. To market your services or products online smoothly without any confusions, it is better to make your customers agree upon the terms you are putting for the usage of your offerings. 

In this page, you will be talking about the intellectual property and guidelines that you are following. If you are using any third-party software like the ecommerce businesses use for payment, you aren’t responsible for the way in which they are using the data. 

  • Sitemap:

    The sitemap is nothing but the index of your website. It is set to be mandatory page to help search engine bots crawl through your site and improve your ranking in the SERPs. HTML versions that are added to your site as a web page are to help your visitors with easy navigation. XML versions are known to be helpful for search bots. 

Creating a sitemap for your site is not that big deal; you can make it online with the help of sitemap generator tools. If you like to restrict the display of certain webpages, you can mention it in the robot.txt file and create a sitemap after that. 

  • 404 error page:

    404 error page or page-not-found page is also to be created. Yes, you read it right. You need to create the page that’s already not found. Well, that’s to show to your customers that what they are looking for is not available on your site. 

This can end their frustration of getting answers rather than the display of irrelevant content on your website. In the end, you can give the link to your home page, to let your people interact or search for something else. 

In addition to the above-mentioned pages, here are some of the pages that you would like to add now or later. These are the search result page, jobs/careers page, event page, affiliate link disclosure page. If you are collaborating with any third-party business, you may have to add some more pages to your site. 

You can audit your site and check if you have any of these web pages missing from your website. If you are looking for a Web development agency in the UK or India, you can connect with us; we are ready to serve you with the professional web designing services for your business.