We are more drawn towards graphics and interactive media as it opens the gateway for imagination. The textual content is capable of doing the same, but it goes well for readers only. The websites are designed for a common audience and not for a specific set of users. Visual graphics are known to bring the attention of users without actually concentrating on it. When a visitor comes to your site, the design elements give an understanding of the idea behind it. If you succeed in creating curiosity in the mind of your visitors, they will surely explore more. And, the ones interested will likely become your customers; maybe today or sometime in the future.
By making the web page design captivating with appropriate media elements, precise but catchy phrases, you can gain the attention of explorers. Your choice of colours can paint your website as per your drafted ideas. By following the same creativity in your visual graphics, it will be a lot easier for you to give voice to the layout of your website.
Here, we will not be talking about the appropriate usage of the colour palette. Rather we will tell you how many different styling of colour variations you can implement on your website. Earlier, we had a fair discussion about the colour philosophy that graphics designers at web development firms follow. Please take it as the extension of points with a distinctive & practical approach this time.
We will be taking different use cases of web page design where colours become storytellers & make the people hear their words.
When Vibrant & Neutrals Coexist
The combination of vibrant, solid colours with that of light shades has always been a trend. Now, this idea is modernized with the experimentation of vivid colours in isolated colour tones. The blend of two dark colours is often neutralized by any of the muted colours & to your surprise; people are supporting them.
People are developing their affinity towards dark shades & lighter combinations even when extended to the more substantial part of the web page to gain user’s attention.
When Visuals Contrast With Typography
The design layout of a web page is the combination of textual and graphical content. By considering the theme of creation & appropriate usage of colours, you can create classic banner images and add that wow factor to your website. In such a case, you must care about the typography, and the colour of the text will be contrasting with the design elements.
Recall colour blocking from Fashion Industry
The inspiration for the concept of colour blocking came from the Dutch painter Piet Mondrian & it has sustained in the fashion industry since the 1960s. However, the UI/UX designers may or may not go with the idea of using complementary colours, but they will find the fascinating implementation of bold & bright colours.
You can drive the colour wheel & experiment with hue & saturation to change the background that is complementing the colour of graphics you are adding. It can be the opposite colours from the colour wheel or mix of saturated & muted colours.
source:Once Upon a Time in Hollywood
Expanded Color Pallette
The updated colour palette came up with attractive shades of all colours. This gave more options for designers to experiment & tweak the layout of the website. This doesn’t mean that you make the rainbow of your design, but you have more freedom to follow the shades of the colour scheme.
Walk with optimistic shades
The colour experts at Pantone Color Institute says that the latest trend talks about a variety of colour combinations. Certain colours have made their unique identity in the industry & they are used accordingly. It can be about variations of soft pastels, the domination of Millennial pink & its shades for beauty & fashion, Black & Blue colours go along with denim business, dark brown & its variations blend well for coffee & chocolate businesses.
Web & graphic designers digitally play with the colours & colour scheme to shape your ideas in reality. You may or may not have the foresight about how things should look on the web, but connecting with professionals will reduce your burden about the same. If you like to connect with the website development firm to tweak the designs of your web page, you can write to us at [email protected]