Understand the utility of visual hierarchyThe concept of visual hierarchy talks about the pattern in which our mind reads or scans the content. It includes everything about the typography, media elements, graphics, white space. For updating the content of the web page design, you can follow ‘F pattern’, ‘Z pattern’, zigzag as well as Gutenberg diagram. You may be unaware of the importance of colour psychology for building a brand. The understanding of all these details will not help you improve the layout of your website, but it will guide you in creating complementing graphics for your website. Leveraging your knowledge, you will know the sections, where you must add CTAs on your website to improve user- interaction.
Visual CuesEven if you are sharing quality content and have the sellable copy, you need to bring the attention of the customer to read it. Visual cues are capable of redirecting the attention of customers toward the action that you want to be taken. To make your content visually appealing, you can use:
- Human faces: The human faces are known to connect the customers on a personal level. We likely gaze at human faces more than content, because it creates the perception in the mind that product is exclusively made for you. You can add the actionable human faces like ones indicating somewhere or thinking about something for bringing the visitor’s line of sight.
- Arrows: Unlike images, arrows give the direct signal towards the action. Mostly, you can use them for form filling pages or checkout pages. The directional arrows help you manage the flow of the content and that of the steps that users must take on your site to turn to the customer.