We trust that you are keeping up with yours & your family’s health.
In these challenging times, you must be very concerned about your business & we understand that. We won’t ask you whether you own a site or planning to launch one. Because, if you are reading this blog, you likely plan to implement these strategies further or want to add this information to your knowledge box. Chances are more for the former option than the later.
You want to know the secrets behind the success of websites; we will definitely brief you about it. But, here we like to add one important note; check with your website’s traffic. We know that money is the ultimate driving force, so conversion is the central focus. However, it’s not possible to check with the conversion, if you don’t have healthy traffic coming at your site. Connect with marketing professionals of your team to get an idea about your regular website traffic. If you like to, you can also check the website traffic, average session time, the bounce rate, unique visitors, demographics of visitors, the stage upto which visitors are checking your offerings; and a few more details from your Google Analytics reports. These reports are essential for you to think and plan about the conversion of leads from your website.
What is Conversion?
In layman’s terms, the conversion rate is the percentage of visitors coming to your website & completing the desired action. This desired action depends upon your end goal. It can be signing up for a subscription, filling out a form, downloading an ebook, or placing an order straightaway.
The conversion ratio (conversion rate) is the percentage of the customers converting in proportion to the visitors on your website. You may not believe it, but the ideal conversion rate of the website is somewhere between 3% to 5% and that too after a lot of hard work & efforts you put.
If you are a shop owner or serving the business industry irrespective of business niche, you surely know that every visitor coming to your store does not buy your offerings. Likewise, every visitor coming to your website is your potential customer, but they may or may not buy from you. In contrast to a physical store, you can’t talk to your customer’s to make them stay & convert, and that’s why you have to make your website do that.
Now, that’s the tricky thing to make your website communicate like an individual. It’s the time to talk about the strategies that best web design company websites adapt to improve their rate of conversion.
How do I convert my website visitors to customers?
Your website is the primary entity of your business. Keep your site updated and try below tactics to improve engagement with
Check site’s performance: When talking about the performance metrics of your website, it involves analyzing the page load speed, responsiveness, media elements and their representation format, accessibility features for easy access on the web from multiple sources, and resolution of bugs from the backend. There can be requirements of scaling graphics or optimizing different sections of your website, you can check with Google Pagespeed Insights, GT Metrix to get information about the overall performance of your website.
Design landing pages: You can have as many landing pages as you need. Depending upon the utility and end goal that you want to create, design the landing page for your website. The web page design of your landing page must have a catchy phrase in above the fold region, keyword-rich and precise content explained about your goal, relatable graphics and other media elements with a CTA button to let the user interact with the website. Leave enough oxygen space for your users by managing white space on the web page. Maintain consistency in design exactly like that of your website.
A/B testing: There is no fixed design rule or idea that can be implemented on any site to make the customers stay. The conversion can be considered as the success of the website, and there is no formula to attain it. The secret is simply to keep trying and don’t stop even if you succeed, try working for more. A/B testing is keeping 2-3 variants of your landing pages. You will be tweaking the content or images every fortnight and check the response of customers upon the same.
Appropriate use of CTAs: Call-to-action or CTA buttons are added on banners or other sections of your site to let people explore and not leave instantly. But, this doesn’t mean to fill your entire page with CTAs. The customer may get confused or click on secondary CTA, which may not be necessary as per your goal of conversion. Be picky about the colour and typography of CTA buttons; add basic animation when customers take action to hover or click.
Establish two-way communication: You can’t succeed in making sales if you are the only one speaking about your offerings. When you are talking about your products and services, your customers will have the query, and by giving them options to talk to you about, you will be creating opportunities for conversion. You can integrate the live chat tools, add subscriptions forms and create a survey to get the customer feedback from time to time. Users can interact with you on live chat, but adding an FAQ page will be more effective, as common queries will be answered in prior.
Tools to help you with conversion rate optimization
Your website has the potential to attract people, to convert them to customers and retain them for a lifetime. But, it’s not a one-time establishment, website optimization is the process. Any idea or marketing tactic that has worked for one time may or may not work forever. The result of these strategies can bring a long-term impact when you evaluate your website timely and curate your strategies based on your analysis. Majority of you have already been using Google Analytics to understand the analytics of user behaviour with your website. If you haven’t tried yet, configure your website with Google Analytics & Google Search Console to know your users better. Moreover, you can take help of CRM and analytics tools to help you with more data about your website.
You can count on tools like Hubspot CRM, Lucky Orange, Hotjar, Crazy Egg, and many others. This third-party software will give more information about customer interaction at your website in the form of charts and heat maps that can help you update your strategies for conversion rate optimization.
If you are looking for professionals to help you at the marketing front to improve the conversion rate of your website, you can reach us at [email protected]