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What is Custom web design and web development?

11th, January 2023
  • custom web design

For most of the public, including business owners, web design and development is nothing but creating a fantastic-looking website and then uploading it to the internet. 

They want business art, but often forget about one of the critical aspects of a business website. And that’s custom web development. This process helps transform artistic and business ideas into a fully-functional reality.

To be precise, web development is nothing but an essential hood under your shiny new website. Custom web design and development is one of the terms you will often come across when hiring web experts.  

In this blog, we will go through few points that will help you understand what exact custom web design and development is and why you should be doing it for you business. 

Let’ dive in. 

What Is Custom Web Design And Development? 

The word custom generally means made or done per a specific customer’s order. The same is true in the web design and development realm. 

To get one of a kind website built for your business, custom web design and web development services are what you need. Liaising with professional web designers and developers has heaps of benefits.

Visual elements do cusumors value on company website

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Experts offer bespoke solutions for websites that you can align with the branding of your business and provide unmatched user experience to your target consumers. 

Though, be aware of the limitations of custom web design and development. This route can turn out expensive compared to the ready-made website templates available on the content management systems. 

What does It Take To Build A Custom Web Design? 

With the right web development agency, you can skyrocket your business and get an intuitive website developed. 

Want to know the basics of getting a custom website developed or ready made websites? We list a few of them for our readers to have a clear picture. 

The fundamentals may vary for the professionals since designers and developers prefer their process. However, some aspects are common for all. 

Custom web design process

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Step 1: Goal Determination

As a business owner, you need to identify your goals for developing a website. Take your time to analyse all your commercial and technical needs. Since you opt for a completely customised website, you enjoy the freedom of adding or removing any feature as per your choice. 

Step 2: Framework

The next step includes outlining the significant features and look and feel. You must have visualised something for your website, and it’s now time to vent it all out. Jot down all the website’s specific functions, and profile the likeable result. If you hire experts for the process, they will do it for you. 

Step 3: Building and Designing

This one is a milestone in your web design and development process. The website’s coding begins at this point, and your development team will work with the designers. The approved design is then coded to make the website stand out, and all the functional requirements are added through codes. 

Step 4: Test, Test, and Test

Not a software product is launched into the market without rigorous testing. After the coding phase, the development team passes the website to the testers. First, the entire website is tested from a design and development perspective to find possible errors. Then, they check the website for performance and bug issues so that a full-proof product is launched. 

Step 5: Launch

After fixing the bugs and errors, the website is ready to launch in the market. Initially, you will have to be vigilant with your website after its launch. 

Make sure you check the functionality so that it runs smoothly. Customised websites will need more support than those developed using templates. Monitor regularly so that it functions as per the needs. 

What Are The advantages Of Custom Website Design And Development?

Undoubtedly, the cost of developing a custom website is slightly higher, but consider it an intelligent investment. If you are ready to make the upfront cost of getting a customised website built from scratch, its long-term advantages will make the price worth it.

  Benefits of custom website development

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From unmatched user experience to unique landing pages, a customised website will help boost its ranking on the SERP. Let us now go over the benefits of customised web design for any business. 

  • SEO Rankings

As stated already, ranking a website on the search engine is easy compared to the ones developed using a template. As you build your website from scratch, developers can use SEO-friendly codes that are highly efficient. Furthermore, it will ultimately be easy to support your content marketing strategy. 

With a custom solution, you can work on optimising the load speed and ensure a responsive web design. All such aspects will contribute to the best user experience, a vital ingredient for SEO. In addition, improved rankings will help overshadow your website over the competitors and tap more customers. 

  • Unique Style

When you customise your website, it embodies your brand’s identity in the best possible way. Customised website design and professional web developers will help make your website exactly how you imagined it. With custom designs, you will not have to work hard with restrained layouts, limited features, and graphic opportunities. 

You will be able to customise everything from the logo to the footer of your website.

  • Competitiveness

Numerous small businesses have their website built using ready templates. Use custom-designed solutions to make yours stand out and knock your competitors out. 

The best part is that you can enjoy the peace of mind that no other business will have the same website as yours. In addition to it, you will offer an incredible user experience. Custom designs provide 100% flexibility for your business to add as many features and elements as you want.  A professional web development agency will help you produce an inventivenew way of dealing products and services for further profit.

  • Customer-Focussed

New customers are essential for your business to thrive and survive in a highly competitive environment. 

A successful website has a customised design at its core. Also, the functions are customised as per requirements to make it more alluring and enticing. Therefore, keep your target consumers in mind when identifying the elements of your business’ website

The persona of your target audience will help you integrate features and functions that would prove best for them. Also, you can brainstorm more ideas to meet their needs. With a completely customised website solution, you can get as creative as you want to and get tailored solutions devised to allure your customers. 

For instance, go ahead if you want to include a customised call to action that aligns with the action you want your customers to take. Make the most of customisation with the help of the best designers and developers. 

  • Scalability

You may be starting small, but gradually as your business grows, you will have to scale up your website. With custom designs, your developers will only need a few lines of code to make it as per your needs. 

With the customised design, your website will stand strong in the test of time and beat your competitors. Make your website adapt to your specific needs as and when you want. 

Alternatively, if you opt for a ready-made template for your business, you may enjoy a different scope of making alterations to your business down the line. 

Limitations of Using Template For Your Website? 

  • Customisation Limits

Though templates are highly customisable, they are not as flexible as custom designs. For instance, when using images, you will have to get them edited in specific dimensions, and when putting texts, you will have a character limit. With such restrictions, working around them becomes difficult after a certain point. 

  • You Cannot Be Fussy

Without tailored solutions for your website, you will have to spend a reasonable amount of time on minor details. Even if thousands of templates are available on the content management systems, you will have to struggle to find that one option that matches your branding and is particularly unique to you. 

  • Fixed Code

The backend of a template has fixed codes, and you cannot make successful edits without causing any issues. So if you want to use a template for your website, ensure you don’t touch the technical stuff. 

The Bottom Line

The way of getting a website built depends on you. A template may satisfy some businesses’ needs, but a few have complex and unique requirements that can only be catered to with customised web solutions. 

You will need custom web design and development if you want a seamless, future-proof, responsive design. Hire WEDOWEBAPPS LTD, an expert custom web development service in the UK for ultimate results. 

Frequently Asked Questions

  • How useful is custom web development? 

In all instances, custom web development is worth it. It allows a business to build scalable websites containing ultimate flexibility to address the specific needs of your business. Furthermore, custom design can also evolve in the evolution of business needs. 

  • Are Custom Websites Better For SEO? 

With a custom design, your developer will incorporate the latest SEO practices and offer the best chance to succeed in search engine ranking. 

  • What Is Custom Web Design and Development? 

Custom web designs and solutions refer to tailor-made solutions for your business, brand, product, or service. You can edit it per your brand’s specific needs and include elements that suit your business best. 

Here you can get information about how to Find a website designer.