29 Apr, 2022 | web page design

Top 5 Designing Hacks That Site Web Designer Use to Improve Conversion

Top 5 Designing Hacks That Site Web Designer Use to Improve Conversion
It's a common notion that improving the conversion of the website is only the task of the marketing and sales team. But, that's just a misconception.  To increase the conversion rate of your website, you can uncover the chances of growth at every stage of the website development. The first and foremost task is the completion of the scope of work and finalizing the team you are planning to work with. Website development is the result of collective efforts, and that's why a brainstorming session with an entire team can bring innovative ideas to market your business.  Further, this will give more ideas to site web designers to improve the look and feel of your website and to transform your landing pages to the conversion pages.  Do you know that the average conversion rate for any website is between 2-3%? This implies that 2 or 3 of your hundred visitors will convert. Yes, that's very less! The availability of numerous options is the primary reason behind such a conversion ratio. To optimize your web page design from the perspective of conversion, here are the crucial designing hacks to be considered: 
  • Reasonable usage of negative space: 

Space of your website that's occupied with the content and media is the positive space, and the emptied section is called negative space. People believe that the more things you show, the more your brand will grow. But, that's not the case, for the website. Your website is not the store to keep junk.  Though you have a lot of space on your website, you need to be selective about what to keep and what not. The look, typography, and the presentation of your content are much more critical. Leave an equal amount of negative space to keep the design of your website simple yet appealing. 
  • Choose the colour scheme wisely: 

The professional site web designers have in-depth knowledge of the colour philosophy. It plays a vital role in building the brand image. From the selection of colour combination for the design of your logo to the selection of colour scheme for your website, you need to understand the reason for using it.  When the mockup of the website is designed, the uniformity must be maintained throughout the site. The colours scheme must compliment your logo and shouldn't be static. Don't go ahead with the existing combination of the theme; take a toll on your creativity. When you do not shy away from experiencing, you will find interesting ideas to implement.  Selection of four-five colours, namely for background, text, links, and media sections, can help you make a distinction on the site. Give special attention to CTAs; try using contrast colours. You can also go with the idea of minimalism if you are sure that you can make creative graphics complimenting the theme you are using. 
  • Make your site lively: 

You are creating a website for people. So, your website must be interactive and understandable for every user. You can trust on the site web designer to create an appealing website on the CMS in the blink of an eye. There are thousands of free themes available to choose from, but don't get drowned towards them.  Search for functional, and reciprocating themes like Parallax themes. The editing will be quite tricky and may need professional help, but they help you communicate the story of your business. With the paid themes, you can edit source code and add animation patches to improve the user engagement. Give special attention to CTA buttons.  Keep the navigation of your website easier for users. Though it's the task of the developers to implement options like breadcrumbs or to select the menu pattern, site web designers have to keep these things in mind while creating mockups. For custom web designing, there is no restriction. You can explore anything to everything, depending on your creativity. 
  • Addition of quality visuals: 

The media elements like images, giphy, videos, 3-D patterns and much more can be added to your website. You can count on these quality visual ideas to showcase even the boring technical things in a tempting style.  If you are creating your website and not like to spend a lot, you can take the help of online designing tools like Canva, Stencil, DesignBold, PicMonkey, to create stunning visuals. Keep in mind that you don't compromise with the quality of these images.  But, when you are planning a website for commercial use, we recommend you hire professionals to create a personal story for your brand. By doing so, you will save the time and efforts you will put for learning and creating the visuals on your own. Also, you will get the quality ideas delivered at the right point of time. 
  • Make your website design responsive: 

With 56% of visitors interacting online with mobile devices, you can predict, but you can't be sure about the device that customer will be using to interact with your business. A part of the responsiveness of the website is done from the backend, but the site web designer will create the change in the visual layout.  If you want to tweak with the responsiveness of your website, you can search for CSS tricks online. By trying them, the media files will automatically adjust them as per the screen layout. Before making any changes in the live site, it's recommended to take the backup of the website to avoid any data loss.  Now, when you know the tactics to improve the conversion of your website, you must audit your site and try implementing if this works for you. Remember that merely having landing pages on your site is not essential, the optimization to improve conversion is vital. You might have more creative ideas in your head that need a technical backend, for that you can reach us at sales@www.wedowebapps.co.uk to help you with expert assistance. Know more about  What Strategies use Web Design Company To Improve Conversion? and I Need a Website Designer. Where and How Can I Find One?

Frequently Asked Questions

1. What do you think are the most important design elements to focus on in order to improve conversion?

In order to improve your website's conversion rate, there are a number of design elements that should be taken into account. Research shows that usability, trustworthiness and consistency are all important to consider.

2. What key design principles or techniques have you found to be most effective for increasing conversion?

For increasing conversions in the United Kingdom, tailoring your UI/UX design to mobile devices is key. Research shows that mobile users persistently abandon websites if page loading takes too long - you should prioritize making sure your site is fully optimized for a mobile experience, with quick loading pages and a smooth user journey. As well as this, feature design elements such as heatmaps and customer feedback surveys to understand how customers are engaging with your site and make quick changes, when needed. Additionally, UK guidelines emphasize a vibrant, eye-catching color palette and large, easy-to-understand call-to-action buttons, which have seen an increase in click-through rates. Utilize A/B testing to measure the effectiveness of your efforts and you should be seeing higher conversions in no time!

3. What tips can you offer other web designers on making their designs more user-friendly and improving user experience?

When creating a website design, the focus should be on creating a user's journey that is accurate, efficient, and effective. Ensure that menus and navigation are as intuitive as possible, using familiar terminology and words known to the intended audience. Additionally, make sure all interactive elements are easy to find and use. Utilize colour to differentiate elements, and implement visual cues so users can easily find their way. Following the principles of minimalism helps keep the design clutter-free and allows important elements to stand out. Test the design for a user-friendly experience with friends and family, and don't be afraid to take their feedback back to your design. Finally, use analytics to regularly evaluate user behavior and make necessary improvements.

4. What are some design-related challenges that you have experienced while improving conversion rates?

Finally, a consistent design across all webpages can make a crucial difference in conversion rates. Establish a colour palette, font selection, navigation hierarchy and graphical styling that feels cohesive, and remember to visually link related webpages in order to boost content discoverability.

5. What do you think is the most important thing to remember when designing to improve conversion?

One design-related challenge that we faced while improving conversion rates in the UK was ensuring customer convenience. Being a global company, we needed to provide our UK customers with a tailored experience by making sure our website was as intuitive and user-friendly as possible. We had to make sure our menus were simple and easy to understand, and that all information was cohesive and not overly complex. Additionally, we ran into some difficulty when arranging content and imagery on our product pages - ensuring that layout of the page was informative but uncluttered. As a result, we refined and rearranged all the content and images to make sure that customers could quickly and easily find the products they wanted.

6. In your opinion, what are the top 5 hacks that web designers can use to increase conversion?

1. Use A/B Testing: A/B testing is one of the most effective ways to increase your web page conversion rates. It provides web designers with the ability to optimize web page content and layout by making changes to elements such as colors, text, buttons and images to find out which version converts better. 2. Implement Live Chat: Providing access to a live chat system has become an increasingly popular way to increase website conversions. Live chats can be extremely helpful for potential customers, as it gives them an opportunity to ask questions in real-time. 3. Improve Navigation: When designing websites for visitors, a web designer should always make sure that visitors can find what they're looking for quickly and easily. If a website is difficult to navigate and doesn't have clear paths to important landing pages, visitors are more likely to become frustrated and leave the site. 4. Use Video: Adding video to a website can be extremely effective in increasing conversions. Video can help engage website visitors and explain complex products or services in a visual and entertaining way. 5. Improve Mobile Experience: Website designs that don’t follow best practices regarding mobile usability can hurt conversion rates.

Written by Mike

Mike is a Graphic Designer at WEDOWEBAPPS. Having demonstrated experience in UI/UX graphic designs, his work is well appreciated by clients. He enjoys exploring different design trends and designing research for different projects.