Do you know that there have been 3.2 Billions of smartphone users in 2019 across the globe? This graph is exponentially growing, as we are expected to cross 3.5 and 3.8 billion in 2020 and 2021 respectively. It’s not the count of users increasing, but the utility and search pattern is also changing along with it.
In contrast to the old days, now we prefer to search for websites from mobile devices. It is much easier than opening the desktops and computer devices. CNBC says that nearly three-quarters of the world will be using their smartphones to interact with websites by 2025.
This implies that around 75% of traffic on your website will be from mobile devices only. You can’t be stringent about the figures, but you can suspect that. Since, we are already getting more than 50% of traffic from mobile devices, making your website responsive and user-friendly is the need of an hour.
As soon as the topic of the website optimization for mobile devices comes, the first thought is to remove the clutter and excess of content. Let’s say; we are done with that. But, the question is, what must be added to make it more enticing?
You can count on appealing graphics and blend your content with data visualizations. It will help you deliver your message rightly to your users. Now, let us tell you what you can try :
Adding modern data visualization formats:
The primary thought that strikes with data visualization are that of pie charts, bar graphs, line-charts and different means that can showcase the comparison. What if, the content of your website having nothing to do with the comparison? To deliver your informative content with such ideas, you can seek novel data visualization ideas like scatter plot or even the graphics clarifying your idea of information.
You can take the reference of The Pudding in the estimation of trends in skin colours of Vogue’s fashion models. As you look at it, you will find that it is more effective in sharing the information.
Now, this makes more sense and gives clarity to the users about the information that you intend to share. The addition of such elements helps in adding summaries and ease the explanation for complex topics.
Including filterable data visualizations:
The graphics and other media elements are undoubtedly more effective than textual content. But, overdoing them can negatively impact the loading speed of your website. By adding filters to your data visualization, you can share more information with a single graphics.
Google Cloud CDN provides the list of information in additional listicles and allows you to get a clear view of topics that you like to explore. Well, we don’t have giant servers like that of Google, so you need to integrate all the information to minimum data visualizations. We can take reference of Akamai; Google CDNs competitor that realized the maps in this way. So, you need not add 100s of visuals and map ideas distinctly; rather, you add the filters to let the user view and make the best use of it.
Unlike the static visuals, graphic designers can’t do much in that, and you have to take the help of web designers and developers. The developers can tweak the data visualization received from online tools to make them interactive while embedding to your site.
Make your data visualization interactive:
At times, it is tough to explain everything via visual elements. When you have so much to say, you will ultimately end up sharing a huge chunk of information. The cliche is you will have the general audience as well as research enthusiasts. The idea of converting your graphics to the interactive one can be a lot helpful here.
Taking the idea of filters to the next level, you can make your data visualization more interactive. To give you clarity, you can take the reference of Google Maps. You can zoom in on the region and go into details of it. Also, you can consider the graphics representation ideas of Emojipedia telling the change in the trend of emojis over COVID-19’s time period.
If you have used the online presentation tool, Prezi, you might know the bubble pattern that they have used to showcase a lot of data with less clutter. Another website, Information is Beautiful, has used this idea on their site. You can also try any of these interactive patterns to improve the layout of your web page design for mobile devices.
You can use all of these data representation ideas for your website and can further optimize for mobile devices only. It’s not necessary to have a different layout of web pages on different devices, but it must be appealing for visitors to your website.
The apt use of data visualization needs the involvement of professional skills, knowledge about tools, and creativity. It’s crucial to maintain the balance of data visualized graphics and content to keep your visitors intact to your site even on their mobile devices. The custom web design company like ours can help you in enriching your website. To connect, you can write to us at firstname.lastname@example.org.