Did you have a moment of rest from work? And, where did you spend that little moment? Wait, let’s guess! Scrolling through the mobile phone, right?
You are not the only one, this is how most of us like spending our leisure time these days!
In an entire web traffic zone, 54.8% of it is dominated by mobile web traffic in the world of 6.4 billion mobile phone users. While we are busy using mobile phones, what do we actually do with the gadget? Use smartphone applications we find to match our interest levels!
As a generation, we are quite dependent on applications that help in breaking down the complexity level of all the day-to-day tasks and become a fulfilling entertainment solution.
However, mobile applications are becoming more famous because of various factors, the primary one being the ease and convenience it provides in accessing the application.
Thus, many businesses are driving their sales and marketing strategy with significant attention to mobile application development for their products and services. And definitely hats off to mobile app development services that are providing the world with these wonderful apps.
Let’s look out the matter in detail with analyses, reasoning, and solutions; not to forget, data!
Let’s dive in!
Websites or Mobile Application: A Subtle Comparison
Yes, you can shop from mobile applications and the same is available on websites too, but what’s more preferred? So, why are apps more popular than websites?
Let’s expose you to the difference between the two, and you can figure out what works best for your business!
- Websites are not preferential amongst consumers. Out of 2 million sites, 400 million websites are active and the number of web page visits per day is a few hundred.
- Websites are not permanently installed in a system, they have to be browsed each time the user wants to visit the page. This makes it slightly inconvenient for consumers.
- Websites do not provide business owners the extensive opportunity to market their best or newly launched products. It can only access the email of the visitor and drive email marketing.
- The eCommerce market driven by websites is not entertained when compared to mobile applications. From less number of visitors to low conversion rates, the e-commerce website lag behind e-commerce mobile applications.
- With billions of active mobile applications, the global mobile application download in 2021 was 230 billion and the average consumer spend on such apps in 2022 Q2 is 4.86 USD.
- Mobile applications installed in smartphones stay in the gadget’s memory until manually uninstalled from the system. So, visiting your favourite app is just one click away. Also, if an application isn’t a favourite but is still there on the phone, it becomes one with time and indulgence.
- Mobile applications present a variety of opportunities for marketers to market the product. From push notifications to app banners, there’s a plethora of components to explore.
- Mobile e-commerce applications are 3x more highly convertible than responsive websites. It has been noted that 40% of e-commerce app visitors become consumers. Thus, the conversion rate is extremely high in an e-commerce mobile application when compared to websites.
Why Do Brands Need A Functional Mobile Application?
You must be wondering why mobile apps have become so popular in running a business; let us look at why every business demands an app.
#1. To Build an Online Presence
As per 87% of senior business leaders, digitization of businesses is crucial, and 91% of companies are involved in online business activity. That is when online platforms make a viable difference to any functioning business.
#2. To Increase Engagement
The first step in marketing & sales is to raise awareness that will allow people to engage. In the fast-moving world, people only have time to visit shops to buy something.
One of the most significant advantages of window shopping for sellers was that it catered to no-expense advertising of products. However, that is now lost with time.
With online applications, people can easily browse through the shop even when they have a couple of free minutes.
#3. Help Grow The Sale Figure
Eventually, when buyers can quickly move through your list of products and read specifications and reviews, they will buy it at some point. That’s evident! So, with the ease mobile applications provide, converting visitors into customers isn’t problematic or intensive.
#4. It is the Modern Way For Businesses To Exist
Lastly, it is how the community exists today. It has become the way and what we call ‘normal .’ Gone are the days when it used to be very enchanting for people to find online business applications. Isn’t it that Amazon and eBay have become the commonly referred terms?
Factors Leading to The Growing Popularity of Mobile Applications
What makes mobile applications highly popular? When doing a detailed and precise study, there can be many lists, but here we shall look at a few selective ones that get preference over others. Let’s take a look:
#1. Portability and Convenience
Standing on the balcony or moving in the metro? Joining the crowd or sitting with the family? In the modern age, people carry their mobile phones everywhere they go. The most obvious reason why humans have become a slave of technology is the inbound convenience it provides. Mobile applications have aced the game of technology and convenience. It’s like, even when you don’t want to make a purchase, you would like scrolling your favourite e-commerce platform! That’s just how it works.
#2. Makes Life Easier
To scroll through your favourite shopping site for the nth time of the day, would you prefer using a desktop or a laptop? Well, that’s quite an unusual habit. As per Maslow’s Need Theory of consumer behaviour, consumers prioritise five things: Physiological survival, safety, love, esteem, and self-actualization.
While most of the components might not comply but when it comes to safety and physiological survival, mobile applications live up to them quite well! It’s a proven theory that the easier the lifestyle, the more successful the product’s market.
Whether it is about booking tickets, connecting with friends, or making financial transactions, there’s an application that simplifies the entire process. Here’s when the process simplification results in increased market bandwidth.
#3. Lead Generation and Conversion
Sitting at home and getting the job done sounds so content. From helping avoid traffic to saving considerable effort and time, the business applications have been providing ultimate facilities in one place: your smartphone. While 91% of marketers believe that lead generation is the most significant goal, and 33% percent of marketers use live chats to generate leads.
Live chats happen via mobile applications. It doesn’t end here. Linked In is believed to be the most productive platform to generate B2B leads.
Henceforth, most of the lead generation methods have mobile app integration in some way or the other.
#4. Marketing and Branding
Where can product or service marketing become the most successful? Where a voluminous crowd persists! Isn’t it the digital channel where it all happens?
It is believed that mobile users will project to 7.49 billion by 2025. In 2021, the number of global application downloads went to 230 billion. While a typical smartphone user spends around 4.8 hours on the phone and every seven out of ten minutes is spent on social media, video, and photo apps.
All the above-stated data clearly proves that the consumer crowd is tremendous on smartphone applications, and that’s where major marketing tactics work. After all, 51% of companies’ app marketing strategies encompass ROI measurement and consumer engagement.
#5. Communication and Engagement
Lastly, moving from one trend to another has become quite common in this fast-paced world. It is here when getting consumers hooked onto mobile applications becomes a challenging factor. In the fickling consumer market, customer retention has become more challenging than getting new ones.
Mobile applications enable staying in touch and engaging with them regularly. For example, push notifications, while most people spend time on their smartphones, communicating with them on a frequent basis becomes easier.
Leading Technology for Mobile Application Development
Now, before you built an app, it’s important to understand what kind of mobile apps are in demand
Moreover, it is important to have at least basic knowledge about the platforms. It will help in a more engaging and fruitful talk during the consultation process with the mobile app development company.
Note: While we have listed everything, in brief, you must search them individually and read a more detailed guide.
#1. React Native
React Native is the most preferred platform by several mobile app development services and developers from all over the world.
The reason for its growing popularity is the cross-platform feature it offers. This means that one codebase would help develop the application for Android as well as iOS. So, you needn’t spend more money, time, and resources to develop applications for both platforms individually.
Some popular applications based on React Native include Facebook, Instagram, Twitter, LinkedIn, Walmart, Bloomberg, and more.
Python is one of the oldest app development technologies that has been used for creating a variety of applications. Some of the admiring features of the platform include an open-source framework, dynamic exposure, and high-level project-oriented code. A developer with a rudiment programming language can develop a good, sophisticated application on the platform.
Kotlin is another cross-platform application development technology with a general-purpose code and statistically typed language. It is now interoperating with Java, which was initially designed for JVM. The language provides safety, clarity, and support features for Android application building.
Some popular companies using the platform include Trello, Evernote, Coursera, and more.
Another top mobile app development technology, Flutter, helps in developing cross-platform apps with ease. The platform’s programming language is Dart, which develops native interfaces that also help eliminate the need for writing the code again and again.
Some popular works of Flutter include Google Ads, Xianyu, and Alibaba.
Swift is a general-purpose app programming language for macOS, Linux, watchOS, iPad OS, and others. The codebase offers outstanding features and helps in a smooth application development process. While being safe by design, Swift also helps create lightning-fast applications.
Some popular works of Swift include Lyft, Accenture, Hipmunk, and others.
Conclusion: Mobile Apps Are The Future
Mobile applications have become the future. While everything is getting digitised, the advanced stage of the process is getting things to the smartphone, and the pace is substantial.
If you are looking out to grow your business on a larger scale, shifting your store to mobile phones could be one of the significant considerations to make. Rest, you must study your product, service, and market or hire a mobile app development service like WEDOWEBAPPS LTD to do it for you!
What are the latest mobile application trends?
Firstly, mobile applications have defined the market really well. From 230 billion applications being downloaded in 2021, to the market’s prediction of hitting 7.4 billion users by 2025, everything seems to speak positively about the channel. New applications are launched, the total number of downloads is increasing and a lot more has been on the list.
What is the cost of mobile app development?
There are three different kinds of mobile applications: simple, complex, and advanced. Needless to mention, the cost varies according to the demand. Various factors determine prices such as platform, features, mobile app development company, and a lot more. To give you an idea about the cost of developing a simple app to an advanced one, it would range somewhere from $25,000 to $137,000.
How to find a mobile app development company?
It’s easy! Visit your browser, find some good names, shortlist a few, do your research, find your best fit, and contact. Thereafter, it’s all you and the company.