10 May, 2022 | ecommerce development company

8 Must Features Your Customers Want on Your E-commerce Website

8 Must Features Your Customers Want on Your E-commerce Website
E-commerce Websites are an essential tool for businesses seeking to expand beyond consumer-to-business establishments. It helps the companies to reach out to the customers at any geographic region at any time. However, an expanded reach is not the only factor for an e-commerce website to thrive. You should always consider the factors which the customers require to interact with your site successfully. To help you prioritize the user experience, we have compiled a list of specific factors customers want from your e-commerce website design. Use this list to make sure your website has the e-commerce essentials that the customers want. 

E-Commerce Website Essentials - Customers Want these from your E-Commerce Store

Here's a list of five things eCommerce customers want from your website's shopping experience.

1.E-Commerce Design

You might have heard of the famous expression, "You cannot judge the book by its cover". However, it cannot be right in every case. Potential buyers constantly judge the e-commerce store by its design. If you have a successful e-commerce website design, customers would want a smooth and perfect design process. It also includes browsing and finding products to add items in their cart and receiving flawless customer experience features. It will probably mean hiring an e-commerce website development agency to make sure your brand is enhanced for most businesses. However, it would be best to keep in mind that most of the user's shop from their mobile devices; therefore, your website needs to be mobile-friendly as well.

2.Free Shipping Opportunities

Have you ever wondered why Amazon Prime has become so successful? One of the very reasons for it becoming successful is the two days free shipping feature. Free shipping is an essential factor when it comes to convincing people to buy from your online store. If you can include free shipping with speedy shipping in your e-commerce store, it will be a plus point. It will help you stand a better chance of making a solid and loyal customer base. 

3.Personalized Smart Recommendations

The rapid rise in innovative technologies, artificial intelligence, big data, and machine learning helps companies gain a variety of knowledge about the users. But what is done with that information is something that matters. The bright idea is to customize product recommendations and promotions based on what is likely to gather views and secure purchase. It helps you provide a personalized shopping experience for your customers while powering conversion optimization rates for your business.

4.Special Deals to Make The Customers Stay

 The business-to-customer shopping experience asks for some commitment. Customers have to go out, park, explore the market to buy what they want. With this effort comes a desire to buy something worth it.  In the e-commerce industry, a quick google search brings a variety of products to compare and buy. Customers can easily compare the prices, and the reviews and even a single discouragement can stop them from buying. In this situation, the special deals and competitive reviews will differ from other e-commerce stores. You can even use coupons to bring the customers back to the shopping cart.

5.Security Features

 Another must-have feature of an eCommerce website is adequate security. You strictly need your customers to trust your website. For this trust, you need to protect your customers' data from showing the website visitors that your site is secure and trustworthy. If customers don't trust your website, they will not make a purchase. Insufficient security also puts your business into significant financial and legal risks. Hence, you need to ensure that you make the customers believe that your website is worth trusting. 

6.Easy-to-use Shopping Cart and checkout buttons

 Prominent Shopping Cart and Checkout Buttons are essential e-commerce website features. To increase the conversion rate, make sure that your add to cart and checkout buttons are noticeable on your website.  When the users click into their cart, ensure showing them all the details like name, price, the quantity of each product in their cart. The visitors should also remove an item or change the quantity of the product from the cart itself. Easy access to the shopping cart and checkout button will help you convert more quickly.

7.Reliable, Authentic Customer Reviews

 One of the essential elements that customers want in an e-commerce website is Social Proof. Social Media is a key in many people's decision-making process. If a person wants to buy something, he/she will probably go on to the social media channels searching out for what the already existing customers are saying about the product. Therefore, you need to be constantly active on social media.  Or else you can also add a review section in your e-commerce website design and encourage customers to write their experience with the product or the website. It will help you build trust in your new visitors and make a long-term customer relationship.

8.Easy Return and Several Payment Options

 Shopping Online always carries a bit of risk especially, when the product is related to size or colour. Nonetheless, your website should create a hassle-free, easy return policy. With this, you will be able to encourage more loyal customers and more shopping.  It is not only about the return policy that matters. Many customers are unable to trust online payment and desire to choose for COD(Cash-on-Delivery). If you want a good e-commerce website design, allow as many payment options as possible. It will possibly improve your customers' experience and increase conversions.

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 Don't miss out on the best opportunity that is e-commerce. If you have customers who buy your products, there are good chances they will appreciate being able to buy from your online store. Is your e-commerce website having all the essentials for a better user experience? If not, add these elements to your e-commerce website, and you will start attracting more customers and more conversions.  If you need help in taking up your eCommerce website or taking your eCommerce business to another level, consider eCommerce website development from WedoWebApps LTD. Being the leading Website Development Company will help you analyze your business and plan the e-commerce website development process accordingly. WedoWebApps is an efficient team of developers, we understand your business and help you develop your e-commerce design based on your business goals. Know more about the Trick Your E-commerce Customers With Visual Cues

Frequently Asked Questions

1. What e-commerce website features do you believe are most important to United Kingdom customers?

Based on consumer behavior in the United Kingdom, the most important e-commerce website features include easy navigation, secure payment processing, detailed product descriptions, customer reviews, fast and reliable shipping options, and responsive customer service support. Additionally, free or affordable delivery options, flexible return policies, and personalized recommendations are highly valued by UK customers. It is also important that e-commerce websites have a mobile-friendly design, as many UK consumers prefer to shop on their mobile devices.

2. How does the availability of multiple payment options impact your decision to shop on an e-commerce website?

As a resident of the UK, I can say that having multiple payment options definitely impacts my decision to shop on an e-commerce website. It's important to me to have the freedom to choose which payment method I prefer - whether that's through a debit or credit card, PayPal, or a bank transfer. If a website only offers limited payment options, I may be hesitant to make a purchase as it may not be a payment method that I feel comfortable with or may take longer to process. Additionally, offering multiple payment options can also show that an e-commerce website values and prioritizes its customers’ convenience and satisfaction.

3. what are the most innovative or standout e-commerce features you've seen in the United Kingdom market?

One of the most innovative e-commerce features I've seen in the UK market is personalized shopping experiences. Retailers are using data and analytics to provide personalized recommendations to shoppers based on their past purchases, browsing history, and even social media activity. Another standout feature is the use of virtual reality and augmented reality in e-commerce, allowing buyers to see products in 3D or try on makeup virtually before making a purchase. Finally, retailers are also embracing buy-now-pay-later options like Klarna, allowing consumers to spread out payments and make larger purchases with greater ease.

4. How important is a mobile-friendly website when it comes to shopping on an e-commerce website?

A mobile-friendly website is incredibly important when shopping on an e-commerce website in the United Kingdom. With over 75% of Britons owning a smartphone, more and more people are using mobile devices to browse and purchase products online. If your website is not mobile-friendly or optimized for mobile devices, potential customers may have a difficult time navigating your site, leading to frustration and a higher likelihood of them leaving without making a purchase. Additionally, search engines like Google prioritize mobile-friendly websites in their search results, so having a mobile-friendly website can also improve your website's visibility and ranking in search results.

5. How important is a user-friendly interface when it comes to your online shopping experience?

A user-friendly interface is crucial to a positive online shopping experience. In fact, a recent study found that 88% of online consumers are less likely to return to a website after a bad user experience. A good interface should be easy to navigate, with clear and concise instructions, and should include features such as filters and sorting options. Additionally, it should be mobile-responsive to cater for the increasing number of shoppers who use their smartphones or tablets to browse and buy products online. Ultimately, a user-friendly interface can make or break a customer's decision to shop with you again.

Written by Milan

Milan is a co-founder of WEDOWEBAPPS. He has been at the forefront of the business, expanding it globally with the latest technologies. He also has a passion for sharing his expertise with clients and other enthusiasts. He usually writes based on Technology, Leadership, and Entrepreneurship.