We belong to the age of the internet, where the majority of us start our days with the internet and end with the same. After visiting hundreds and thousands of sites day in and day out, we don’t remember each one of them. The content of the site can be enticing, but it is the look and feel of the website that can make the user spend more time on any website. With a lesser bounce rate of users on your website, the chances of conversion automatically increase.
Unlike personal websites, businesses have to give extra attention to web page design. To make other people stick to your site and become your customer, you need to improve your understanding of the user demographics. If you already have a website that’s not bringing in the conversion, you can deploy several online resources and tools to improve the layout of your business web page design.
When you have just started creating the site, you already created buyer personas for your business. But, now, when there is live traffic on your website, there are better opportunities for you to understand the interaction pattern of your users. You can rely on Google Analytics, Social media analytics to know the type of users interacting with your business. Data visualization tools like heatmaps, D3, HighCharts, Leaflet, Power BI, Infographics, and many others can give you a fair understanding of your customer demographics.
In this blog, we will be guiding you through one of such data visualization tools, namely heatmaps. Let’s start with the basics.
What are heat maps?
Heat maps are the data visualization tools that help you understand the interaction behaviour of visitors on your website. In analogous with the temperature/ heat, the sections of the site with greater engagement are shown, and those with lesser interaction will be shown with blue/green colour.
With the help of heat maps, you can check the most clickable section, scroll as well as read section using the moves of the mouse.
There are two types of heat maps: cluster and spatial. For cluster heat maps, magnitude and terms of different factors are laid out, but there is no restriction on the size of the cell. In the spatial heat maps, the location of the magnitude in any space makes much more sense. The colour scheme may vary depending upon the software and its purpose of utility.
How can you deploy heat maps for website optimization?
- Understand the functionality of CTAs: The Call to action buttons (CTAs) are added to Business web page design to improve the session time of the users on the website. Using the heat maps, you will be able to check if people are clicking on those CTAs or not. Also, when one of the CTAs is redder as compared to others, you will gain an idea about the service or product of yours; that’s getting more attention.
If more users are interacting on a specific section of the page, but you haven’t noticed yet, you can add some CTA button there and navigate the customer to the enquiry page or contact section. In this way, you will be able to improve the customer experience in a trouble-free manner.
- Know more about scrollable distance: When a visitor comes to your site intentionally, they will be searching for the products or services directly. However, normally customers navigate through the sites from search engines if they don’t find things they are exploring, they will not go through your website. To make your visitors stick to your site, you must add interactive CTAs, banners, and catchy phrases in the above-the-fold region.
You know that a visitor can land to your site from any device. The best thing is, you can get the heat maps for desktop as well as mobile versions of your website. After analyzing heat maps, you can make the required changes on the web page to make it more interactive.
In comparison to the desktop sites, business web page design goes longer than the usual. To improve the user session on the mobile version of sites, you can hide some of these sections or compactly display them.
- Fix & update erroneous clicks: Like your website, users are exploring several other business sites. Depending upon the utility of the website, some allow you to navigate to different pages by clicking on CTAs, while others let you click images. Sometimes, users try clicking different elements of the web page, as per their prior experience on other websites like your business.
By generating heat maps from different web pages on your website, you will be able to fix all those issues. Also, you can add clicks or CTA buttons wherever you feel necessary.
By now, you already know that heat maps are amazing tools to improve your business web page design for customers. Here is a tip for you. Set up and use a VPN while creating the heat map for your website. Some of the heat map tools allow you the integration of third-party software. The security of the website may get compromised, and that’s why we recommend you to use VPN; so no one can use this important information.
If you are offering digital marketing services or running website development and web designing agency, you can create heat maps for your clients. With a visual proof of the web development requirements and design tweaks, you can share the benefits that your services are causing for your clients.
You can search for heat maps online and check the effectiveness of your existing web page design.
Aren’t you satisfied with the results?
No worries! You can share your business web page requirements at firstname.lastname@example.org. At WEDOWEBAPPS LTD, we offer full-fledged IT services; from website designing to digital marketing services, we can get you covered with everything.