30 Apr, 2022 | Web Development Company

5 E-commerce Website Design Tips You Need to Know

Over the years, there has been rapid growth in the e-commerce industry, and it is all because of technology advancements and the internet. It's pretty much easier buying things from your mobile phones while relaxing at your home. However, this growth is not favourable for everyone. With the increasing trend of e-commerce, competition is also continuously growing. Imagine you want to buy something online, and that too at a significant discount. But unfortunately, the site is too complicated to browse things or to complete the purchase. Would you stay on the site? No, right? You would rather avoid all the hassle and visit another site. This is precisely how it works. E-Commerce Website Design is an excellent opportunity to make a good impression on the new visitors to your website. It directly relates to the number of time users are going to spend on your website and how much they will buy from there. The situation of COVID-19 has escalated the e-commerce industry. Online shopping has been intensified due to coronavirus, and business owners cannot ignore it any longer. This is why it is essential to know how to design a good website that increases sales. Let’s have a look at the main factors to consider while designing an e-commerce website.

E-Commerce Website Design Tips - Take your Website to the Next Level

1.Keep the Design Minimal

When you create an eCommerce website design, could you keep it simple and silly? One of the top rules while developing an online store is that “simple is always better”. The more elements you have on your website, the more it distracts the customers from bringing them close to the deal. You don’t need tons of Banner Ads, Pop-Ups, Colors on your website. It only works as a distraction and prevents the customer from buying the product. Just keep your design clean, clear and convenient to navigate. Your primary focus should be on skyrocketing the sales, and this is only possible by making simple website design your utmost priority.

2.Make Branding a Priority

When it comes to buying a product online, people prefer buying from pre-established brands. While it is important to use popular eCommerce website design conventions to optimize your website, it is wise to make your site stand out from your competitors. Prioritizing branding of all pages of your site makes your website stand out and survive the competition. People do not like to buy from faceless online websites. Therefore, make sure your logo is visible on every single page of your e-commerce website. Keep colour schemes and fonts consistent and on-brand. Maintaining the same navigation menu and design scheme across all pages displays a clean, clear and trustworthy image. Your branding is like the biodata of your eCommerce business; it tells the audience who you are as a company, what your company is about, and how you’re different from your competitors. And it plays a massive part in building trust with your audience and driving more sales.

3.Step into the Visitors’ Shoe.

Once said by the best web development agency in the UK, “If you want to connect with a wider range of audience, you need to put yourself into the visitor’s shoes and think”. What kind of layout would be the easiest for them to navigate through your website? What colours or themes would attract them to your online store? Eventually, there are a few things that your customers want in an eCommerce website - a website that is easy to navigate, offers hassle-free shopping process, and well-designed. And if you want your eCommerce store to succeed, you should give your customers the experience they want. When you think like a customer, you can identify what exactly they want from your online store. It can help you design your store to fulfil their needs.

4.Use Quality Photos

Quality photos and videos are an excellent opportunity to promote the product on your e-commerce store. Product’s photos and videos are the only things your customer can rely on while buying from your store. That is why for e-commerce website design, photos and videos must be of good quality. The better the photo and video representation is, the more users will like your online store. This includes high-resolution photos, 3D models, 360-degree views, and videos. It is a basic human tendency that they feel low-quality images indicate that the store doesn’t care about making an effort to sell; hence, they will go search for the same product in another store. Additionally, a new norm that is becoming popular these days is zooming the product image.This feature will help you to provide an excellent view of an image to the customers.

5.Social Proofs are Necessary

As we said, building trust is essential. But is branding the only way to build trust? Of Course Not!! When designing an eCommerce store for your business, you can look for ways to show the positive feedback given to you by the existing customers. You can add a rating section where your customers can rate your product or add a testimonial section to share their experience with your e-commerce website. also know more about Need a Website Designer. Where and How Can I Find One? The more positive reviews your website visitors see, the more trustworthy your website will appear. It will likely help you to improve your conversion rates and get higher revenues.

Conclusion

The main aim of every online store is to convert more visitors into customers and sell more. A good e-commerce website design can help you achieve the aim of more conversions and sales. Developing and running a successful e-commerce website is not easy. Eventually, there are many things you can do to improve sales and keep your customers coming back. With the above-mentioned e-commerce website design tips from a reputed eCommerce website development company, creating an e-commerce store becomes easy. Don’t waste time and hire us to create an outstanding website design for your e-commerce store. Read more about the Features of E-commerce Website

Frequently Asked Questions

1. What design elements do you think are crucial for an e-commerce website?

Some crucial design elements for an e-commerce website include clear and organized navigation, easy-to-find search bar, prominent call-to-action buttons, high-quality product images, consistent branding and color scheme, user-friendly checkout process, responsive design for mobile devices, and effective use of white space for a clean and simple layout. It's also important to ensure the website is secure with proper SSL certificates and features customer reviews and ratings to establish trust and credibility.

2. What are some design trends you've noticed in successful e-commerce websites?

One trend we've noticed in successful e-commerce websites in the UK is the use of minimalist designs with clean and simple layouts. This helps to create a user-friendly experience, with easy navigation and a focus on the products or services being offered. Other popular design trends include the use of high-quality product images, compelling headlines and calls-to-action, as well as the incorporation of videos or interactive elements to showcase products in action. Additionally, many successful e-commerce websites in the UK are now optimised for mobile devices, making it easy for customers to shop on the go.

3. How important do you think responsive design is for an e-commerce website, especially in today's mobile-first world?

Responsive design is extremely important for e-commerce websites in today's mobile-first world. With mobile devices accounting for over half of all internet usage, having a website that is optimized for all screen sizes is crucial. In fact, according to Google, 53% of mobile users will abandon a website if it takes longer than three seconds to load. With responsive design, you can ensure that your website will load quickly and correctly on any device, providing a seamless user experience and increasing the chances of conversions. Additionally, Google's search algorithm gives preference to mobile-friendly websites, so having a responsive design can also improve your SEO and help potential customers find your website more easily.

4. How important is the user experience when browsing e-commerce websites, and what design elements contribute to a positive experience?

The user experience is extremely important when browsing e-commerce websites. In fact, it can be the difference between a successful sale and a lost customer. Design elements that contribute to a positive user experience include a clean and easy-to-use layout, clear and concise product descriptions, high-quality product images, a fast and efficient checkout process, and responsive customer support. Additionally, incorporating features such as product recommendations, customer reviews, and a personalized account dashboard can also enhance the overall user experience. Overall, prioritizing the user experience is essential for creating a successful e-commerce website in the United Kingdom.

5. What role does mobile responsiveness play in e-commerce website design?

Mobile responsiveness is absolutely critical in e-commerce website design. With more and more people using mobile devices to browse and shop online, failing to have a mobile responsive website can cost you a lot of potential customers. In fact, according to some studies, up to 60% of shoppers will abandon their carts on a non-mobile friendly website. This can have a huge financial impact on your business, given that mobile commerce is estimated to account for over 70% of e-commerce sales in the UK by 2023. A mobile responsive design ensures that the website can be viewed and accessed easily on any device, including smartphones, tablets and laptops, providing a seamless user experience and maximizing the potential for sales.

Written by Peggy

Peggy is a Sales Manager at WEDOWEBAPPS. She is a hardworking and dedicated person, loves to explore, and always has big hunger for new knowledge. Her visionary leadership and brand unique sales marketing strategies have produced fruitful results for the company.