Over the years, there has been rapid growth in the e-commerce industry, and it is all because of technology advancements and the internet. It’s pretty much easier buying things from your mobile phones while relaxing at your home. However, this growth is not favourable for everyone. With the increasing trend of e-commerce, competition is also continuously growing.
Imagine you want to buy something online, and that too at a significant discount. But unfortunately, the site is too complicated to browse things or to complete the purchase. Would you stay on the site? No, right? You would rather avoid all the hassle and visit another site. This is precisely how it works. E-Commerce Website Design is an excellent opportunity to make a good impression on the new visitors to your website. It directly relates to the number of time users are going to spend on your website and how much they will buy from there.
The situation of COVID-19 has escalated the e-commerce industry. Online shopping has been intensified due to coronavirus, and business owners cannot ignore it any longer. This is why it is essential to know how to design a good website that increases sales. Let’s have a look at the main factors to consider while designing an e-commerce website.
E-Commerce Website Design Tips – Take your Website to the Next Level
1.Keep the Design Minimal
When you create an eCommerce website design, could you keep it simple and silly? One of the top rules while developing an online store is that “simple is always better”. The more elements you have on your website, the more it distracts the customers from bringing them close to the deal.
You don’t need tons of Banner Ads, Pop-Ups, Colors on your website. It only works as a distraction and prevents the customer from buying the product. Just keep your design clean, clear and convenient to navigate. Your primary focus should be on skyrocketing the sales, and this is only possible by making simple website design your utmost priority.
2.Make Branding a Priority
When it comes to buying a product online, people prefer buying from pre-established brands. While it is important to use popular eCommerce website design conventions to optimize your website, it is wise to make your site stand out from your competitors. Prioritizing branding of all pages of your site makes your website stand out and survive the competition.
People do not like to buy from faceless online websites. Therefore, make sure your logo is visible on every single page of your e-commerce website. Keep colour schemes and fonts consistent and on-brand. Maintaining the same navigation menu and design scheme across all pages displays a clean, clear and trustworthy image.
Your branding is like the biodata of your eCommerce business; it tells the audience who you are as a company, what your company is about, and how you’re different from your competitors. And it plays a massive part in building trust with your audience and driving more sales.
3.Step into the Visitors’ Shoe.
Once said by the best web development agency in the UK, “If you want to connect with a wider range of audience, you need to put yourself into the visitor’s shoes and think”. What kind of layout would be the easiest for them to navigate through your website? What colours or themes would attract them to your online store? Eventually, there are a few things that your customers want in an eCommerce website – a website that is easy to navigate, offers hassle-free shopping process, and well-designed.
And if you want your eCommerce store to succeed, you should give your customers the experience they want. When you think like a customer, you can identify what exactly they want from your online store. It can help you design your store to fulfil their needs.
4.Use Quality Photos
Quality photos and videos are an excellent opportunity to promote the product on your e-commerce store. Product’s photos and videos are the only things your customer can rely on while buying from your store. That is why for e-commerce website design, photos and videos must be of good quality. The better the photo and video representation is, the more users will like your online store. This includes high-resolution photos, 3D models, 360-degree views, and videos.
It is a basic human tendency that they feel low-quality images indicate that the store doesn’t care about making an effort to sell; hence, they will go search for the same product in another store. Additionally, a new norm that is becoming popular these days is zooming the product image.This feature will help you to provide an excellent view of an image to the customers.
5.Social Proofs are Necessary
As we said, building trust is essential. But is branding the only way to build trust? Of Course Not!! When designing an eCommerce store for your business, you can look for ways to show the positive feedback given to you by the existing customers. You can add a rating section where your customers can rate your product or add a testimonial section to share their experience with your e-commerce website.
The more positive reviews your website visitors see, the more trustworthy your website will appear. It will likely help you to improve your conversion rates and get higher revenues.
The main aim of every online store is to convert more visitors into customers and sell more. A good e-commerce website design can help you achieve the aim of more conversions and sales. Developing and running a successful e-commerce website is not easy. Eventually, there are many things you can do to improve sales and keep your customers coming back.
With the above-mentioned e-commerce website design tips from a reputed eCommerce website development company, creating an e-commerce store becomes easy. Don’t waste time and hire us to create an outstanding website design for your e-commerce store.