10 Jan, 2023 | Mobile App Development

What are the key areas of Mobile App Development Services?

What are the key areas of Mobile App Development Services?
Mobile app development services encompass much more than a business thinks!  You should consider the app a simple programming feat.  Building a simple mobile app needs several disciplines like development, programming, business, marketing, finance, and other aspects.  So, when you hire a mobile app development company, be ready for end-to-end solutions that range from conceptualisation, optimisation, design, and maintenance of your mobile app.  Planning to get a mobile app developed?  app usage by the numbers Well, there are almost 2.56 million apps in Google Play alone.  For the success of your mobile app, you will have to include unique features, a functional interface, and intuitive branding strategies. Let us start with the key areas you should pay attention to achieve success for your mobile app. 

What Are The Main Pillars And Components Of An Android Application?

  Pillars And Components Of An Android Application   Before you onboard mobile app development services, it is critical for you to know the main pillars of an Android app.  The pillars act as building blocks in the development process. The features of any Android app are the interaction of these different components.  The major components of an Android app are; 
  • Activity: 
Put simply, the activity of an Android is the same as what a web page is for a website. It is a UI component and the Android app's most widely used component.  A single screen presents the activity of an app with a UI, and any action performed by the user on the app will be an activity. 
  • Service:
The service of an app refers to the task to be performed without the requirement of UI.  Consider an activity where you want music to be played in the background while navigating an app. Services handle such situations.  It is used to perform long-running operations that don't require UI. After starting, it will keep running until it is stopped explicitly. 
  • Content Providers:
When using the app, what if you need to access the contacts or the images in your gallery?  Sometimes, information from your app's database must be available to other apps. All such needs are catered to content providers.  The entire mechanism of sharing and receiving information between different apps works on the aspects of Content Provider and Content Resolver. 
  • Broadcast Receivers:
The broadcast receiver simply works by listening to the system's and other applications' broadcast messages.  For instance, you want your app to notify you when the battery runs out, or any other system event is fired. A Broadcast receiver can be added to the app to listen to a particular event.  Besides the significant components of an Android app stated above, numerous other small events play an essential role in the development and operation of an app.  Below, we discuss some other critical areas of a mobile app that a mobile app development company considers for the best results. 

Key Areas Of Mobile App Development Services That Demand Your Attention

We list some of the critical trends companies should pay attention to when building a mobile app for their business.  Every mobile app development service should pay attention to these areas if they want to create a chart-topping app.

Key Area #1: User-Centricity

User-Centricity How will you convince your target audience to use your product with many applications floating around the market?  Simple. Make it user-centric to increase its usage among the masses.  Each mobile app feature should be accessible easily, and designers and developers should meticulously work to help you achieve your goals.  The design of your mobile app should be such that the users don't feel like leaving your app.  Everything should be easily accessible by the users, and this is how you will make your mobile app user-centric.  Also, an analytics team should continuously work on your app to find the areas where it is behind its counterparts.  Good battery, user-friendliness, efficiency, and robust security are aspects that every user expects to find in a successful mobile app. 

Key Area #2: OS Compatibility 

Mobile apps are different from websites, so you will have to think of a compatible operating system when developing a mobile app.  The users download mobile apps on their mobile devices, so they must be compatible with the device your target audience has. As of today, the two most popular operating systems are iOS and Android. Before starting the development process, you will have to conduct market research on your target audience to see which device they use more.  You can build your app for the most popular operating system when first starting. If required, you can get another version built later for another operating system if needed.  Alternatively, you can ask your mobile app development company to make an app compatible with iOS and Android. 

Key Area #3: Choice Of Technology

Much research and innovation are happening in this sector with the increased use and acceptance of mobile apps.  This results in the scaling up of the mobile app development software with technological advancements and time. Discuss the technologies you can leverage for your mobile app with the developers.  Come up with a choice that has the potential of scaling up as and when required. Mobile app developers will suggest technologies with simple architecture and modules which can be reused.  Also, the choice of technology should be able to allow the required integrations in a mobile app for a seamless user experience. 

Key Area #4: Staying Updated With Latest Trends

Staying Updated With Latest Trends The world of mobile apps is prolific and experiences changing trends constantly. The scenario with mobile apps is, therefore, highly volatile and requires market scrutiny before making major investments.  You must continually update yourself to know your target market's latest happenings and significant releases. This way, you will gauge the future better and release an app that is competitive enough for your competence. 

Key Area #5: Plan Of Action

You need to have a clear understanding of the entire app development process along with the app developer. Doing so requires a great deal of time and effort and ensuring not to compromise.  The importance of each stage that the process goes through needs adequate understanding. Therefore, a plan of action is vital for the app development process. It serves as a guide for both the business owner and the app developer.  Controlling and monitoring are the two essentials that will help maintain the top position. Additionally, release the beta version first, and test it rigorously for possible errors before releasing the final version.

Key Area #6: Marketing Strategies

Marketing Strategies What will you do with your app if your potential customers are not using it because they are unaware of it? Marketing your app in front of the target audience is critical.  Strategies to create a buzz for your app before its launch. This helps in the enormous promotion of your app, and it will get incredible reach.  Analyse and study your potential user base to develop effective promotion strategies. 51% of users said they found out about a business when searching for something on their smartphone.  This is how proper marketing will bring your app to potential customers. 

Key Area #7: Customizations

Customizations The mobile app should offer ample customisation options for users to make the UI according to their wishes. That said, users like to play around with the UI of an app so that it becomes convenient for them to use.  Specific customisation options that you can offer are: changing font colour, text, size, background image, ability to upload images of files from the device, etc. You can add more features to your app to offer great customisation. 

Key Area #8: Conversion Optimization

One of the essential aspects of a mobile app is to convert visitors into paying customers. Conversion optimization refers to your app being a better converter regarding app design and marketing.  This way, modern features, when integrated by mobile app developers, will increase the ROI of your app. Furthermore, it will help you turn your leads into consumers. 

Key Area #9: App Maintenance

After the launch of your mobile app, the job is not finished. To stay relevant and functional, you must consistently maintain your mobile app with the required updates and additional testing.  This way, not only the user experience will improve, but your app also gets more preference from the app store.  Your mobile app development company should also offer maintenance services to help you throughout the process. 


The mobile app development process is a complex one that combines numerous aspects. You need to think beyond just programming to make it stand out in a competitive landscape.  Even if you are getting an app built by professionals, you need business skills and knowledge.  We have highlighted a few key points that every business owner (wanting to build a mobile app), app developer, and development company should remember before indulging in the development process. 


1) What are the key features of the mobile app?  

A successful mobile app has a combination of great design and functionality. A few features that define an excellent mobile app include a well-designed UI, robust data protection, built-in integrations, fast loading speed, and much more. 

2) What is required for app development?

Mobile app development is a complicated process that involves many factors. Developing a mobile app requires intense market research, a development platform, the right development partner, performance, security measures, etc. 

3) What are the different types of mobile apps? 

Several different kinds of apps are being classified according to the other categories. They include lifestyle apps, educational apps, entertainment apps, social media apps, gaming apps, etc. 

Frequently Asked Questions

1. What are some of the most important considerations when designing the user interface and user experience for a mobile app?

When designing a mobile app for UK users, it's important to consider their preferences and expectations. First, ensure that your app's interface and design are compatible with a variety of mobile devices, including different screen sizes and operating systems. Second, make sure that your app's navigation is intuitive and easy to use, with clearly labeled buttons and simple workflows. Third, consider the use of rich media, such as videos and images, to make the app more engaging and visually appealing. Lastly, ensure that the app is optimized for speed and performance, with quick load times and minimal lag. By focusing on these key considerations, you can create a mobile app that provides a seamless and enjoyable user experience for UK users.

2. How can mobile app developers ensure that their apps are compatible with different operating systems and devices?

Mobile app developers can use several methods to ensure compatibility with different operating systems and devices. One way is to use a framework that supports different platforms like React Native, Xamarin or Flutter. These frameworks allow developers to write code once and deploy it on different platforms while ensuring compatibility. Another way is to test the app on different devices with different operating systems during the development phase. This can be done using emulators or physical devices. Developers can also use automated testing tools that simulate different device configurations and operating systems to ensure compatibility. Additionally, keeping up with the latest updates and changes in operating systems and devices is crucial for ensuring compatibility.

3. What are some common mobile app testing techniques used to identify and resolve bugs and errors before launch?

There are various mobile app testing techniques used in the UK to identify and resolve bugs and errors before launch. One common technique is functional testing, which involves testing the app's basic functionalities such as navigation, user input, and output. Another technique is performance testing, which tests the app's speed, responsiveness, and stability under different network and hardware conditions. Security testing is also important, which examines the app's vulnerabilities to hackers, viruses, and other security threats. User acceptance testing involves testing the app's usability and user-friendliness with real users. Lastly, compatibility testing ensures the app functions properly on various devices, operating systems, and screen sizes. It is important to employ a combination of these techniques for a successful app launch.

4. What are some of the key stages in the mobile app development process, from concept to launch?

The mobile app development process can be broken down into four key stages: 1) Research and Conceptualization: This is where you research your target audience and the competition, define your app idea, and create a prototype or a wireframe. 2) Design: This is where the actual design of the app takes place. The design should be user-friendly, visually appealing, and easy to navigate. 3) Development: This is where the app is built, tested and refined. This includes coding, testing, and debugging the app, optimizing the app for different devices, and ensuring it meets Apple and Google's app store guidelines. 4) Launch: This is where you submit your app to Apple and Google's app stores. The launch phase also includes app promotion, marketing, and user engagement to increase the app's visibility and downloads.

5. What are some of the most popular mobile app development platforms and frameworks used by developers?

In the United Kingdom, some of the most popular mobile app development platforms and frameworks used by developers include iOS and Android platforms. Both platforms have their respective software development kits (SDKs) that simplify development and provide access to numerous API libraries. For frameworks, React Native, Xamarin, and Flutter are becoming increasingly popular as they allow for cross-platform development using a single codebase. They also have strong support communities and are continually updated to keep up with changing technology standards.

Written by Matt

Matt is a Mobile app development specialist at WEDOWEBAPPS. His ability to look through things from the client’s perspective and his detailed vision makes him a successful developer. He has a passion for writing about the latest mobile technologies.