Want More TikTok Views? The Best Time to Post Might Surprise You!

If you are on TikTok, then you are more aware of the fact how difficult it is to be seen on social media. Even after spending hours creating the content and then the last thing that appears is that your video remains unnoticed due to bad timing. Best time of posting directly impacts on likes, shares, and views you get on your video, which can allow you to go viral on the internet.  But timing is not only about which time you need to post, it is related to understanding of the tiktok algorithm and how to work with it for generating the best results.

What to know about what's the secret behind the posting time of TikTok to get noticed and boost your views? Then connect with the company that offers >social media marketing services to help creators and businesses grow faster.

Let's talk more about the best posting times, explain how TikTok’s algorithm affects your reach, and give you tips on how to get more views on TikTok. 

Ready to make your TikTok content stand out? Let’s get started!

How the TikTok Algorithm Works 

TikTok’s algorithm is the secret behind how content is being discovered more. But did you know that the time you post on TikTok can significantly affect the performance of your content? In simple terms, the algorithm is designed to show the user the content that is most likely to be enjoyed, engaged with, and shared. But what makes the TikTok algorithm tick?

Key Ranking Signals

TikTok makes use of multiple signs to determine how and when the content needs to be shown. Here are some of the ranking signals that affect how your TikTok performs:
  • User Interaction: Like, share, follow, and comment are the biggest to maintain the engagement. The more users interact with your material, the more likely it will be shared with others.
  • Information on Video: Type is always a great factor. This includes captions, hashtags, and the use of music as well. Use trendy sounds or relevant hashtags to boost your reach.
  • Watch time and Completion rate: If visitors watch your video all the way through, TikTok recognizes that your material is intriguing, which improves your rating.
  • Device and Account Settings: Well, these factors do not affect the reach but play an important role in the impact of the video on how it can be shown and maintain a clear appearance.

Why Ranking Matters?

Sharing your video at the best time will provide the initial boost it requires to get popular. The secret here is to build engagement the moment you post it.  This is the exact reason why timing is so important — you want your content to appear on the For You Page (FYP) when the user is most engaged. TikTok recognizes that your video is worthy of additional promotion based on its past interaction. In 2025, TikTok's algorithm is more tailored, so being aware of when your audience is online and active can be a massive factor in how many views your video will get. The more specific your timing, the better your chance of more engagement and exposure to new audiences.

Best Overall Times to Post on TikTok

One of the most important things for every creator is: What is the best time to post on TikTok to get the maximum possible engagement?  There is no such answer to this question. But after several studies and expert analyses we have come across the fact that ideal posting depends on the activity patterns of the users.

Best Times to Post on TikTok (in GMT)

(Note: These times reflect average peak activity across millions of users and may vary by region and audience type.)  
Day Best Times to Post (GMT)
Monday 6 AM, 10 AM, 10 PM
Tuesday 2 AM, 4 AM, 9 AM
Wednesday 7 AM, 8 AM, 11 PM
Thursday 9 AM, 12 PM, 7 PM
Friday 5 AM, 1 PM, 3 PM
Saturday 11 AM, 7 PM, 8 PM
Sunday 7 PM, 8 PM, 4 PM
These are general guidelines based on TikTok usage trends. However, your audience might behave differently depending on their location, age group, and lifestyle.

Global Time Zone Averages

If your goal is to target users across different regions, then you need to adjust to the peak time of the audience in the local time zone:
  • United Kingdom (GMT/BST): Use the times above directly or adjust +1 hour for BST (British Summer Time).
  • Pacific Time (PT): Deduct 7–8 hours from GMT.
  • Eastern Time (ET): Deduct 4–5 hours from GMT.
  • India Standard Time (IST): Add 5.5 hours to GMT.
  • Australia (AEST): Add 10 hours to GMT.
Now that you know about the timing of posts, you might be curious to know about the day-wise allocation of the posting and which day will be more suitable to post on TikTok to have a better reach and maintain the user's attention towards your content.  So let's move towards the next section, which gives you a brief about the best time on TikTok based on the days of the week.

Best Times to Post on TikTok for Every Day of the Week

Have you ever thought that the day of posting will also affect the visibility of the content? Then the answer to this is yes it does and has a big impact. While these are generally the best days and times to post your content with knowing about the rhythm and user activity. Knowing about these daily patterns will allow you to maintain an active appearance in front of users. The following is a summary of the ideal times to post on TikTok for each day of the week, depending on GMT. Use this as a roadmap to begin increasing your reach and engagement.

Monday

Best time: 6:00 AM, 10:00 AM, 10:00 PM

Mondays are for those who get up early or stay up late. Positing before the working hours and after the working hours, which will be late evening which allows you to capture a great amount of attention towards the content at the start or end of the day.

Tuesday

Best time: 2:00 AM, 4:00 AM, 9:00 AM

Tuesday mornings are basically for those who want to reach the early morning scrollers, especially the students and the different global audiences. Posting in this forum will allow you to see less amount of competition for maintaining the attention of users towards your content.

Wednesday

Best time: 7:00 AM, 8:00 AM, 11:00 PM

Well, the midweek morning allows you to have continuous engagement with the users and allows for continuous growth. The 11 PM slot also gives a powerful representation for your content to go viral in the potential region.

Thursday

Best time: 9:00 AM, 12:00 PM, 7:00 PM

By Thursday, users become more active in the middle of the day, which includes lunchtime or mid-morning. It is always a great strategy to keep posting before and after work on this day, as this is heading into the weekend.

Friday

Best time: 5:00 AM, 1:00 PM, 3:00 PM

This time, particularly, allows for better engagement. Posting earlier is for those who are planning into the weekend, and midday is for those who are scrolling casually.

Saturday

Best time: 11:00 AM, 7:00 PM, 8:00 PM

Weekends are for those who are spending more free time scrolling within their free time. TikTok users are supposed to be more active later in the day, on Saturday.

Sunday

Best time: 7:00 AM, 8:00 AM, 4:00 PM

Sunday mornings and afternoons work best as users scroll before preparing for the week ahead. Posting during these times can help you grab attention before screen time drops.

Tips: These are good starting points, but your audience may react differently. Use your TikTok stats to improve your best times of posting.

Still, if you are struggling to maintain the great impact of your content, then reach out to our digital marketing experts, who will guide you with every step.

Best Time to Post on TikTok in the UK (with GMT & PST Comparison)

Let me be more focused on the region. So now, if you are targeting users who are UK-based, then the best time is to maintain the accuracy of posting as per the timing and pattern of the UK region. 

TikTok’s global user base means time zones play a huge role in your post’s visibility. Let’s know about how to make adjustments as per local and global timing.

If your audience is based in the UK, it’s crucial to align your posting schedule with British viewing habits, especially when the country switches between GMT (winter) and BST (British Summer Time).

Adjusting for UK Audiences

Global best times are a fantastic place to start, however, UK-based creators should adjust their posting schedule according to:
  • School and work routines
  • Commuting times
  • Evening scroll hours
  • Seasonal daylight changes (GMT in winter, BST in summer)
Here’s a rough guideline to follow, adjusted for UK behavior and daylight saving:  
Day UK Time (BST/GMT) Notes
Monday 6 AM, 9 AM, 8 PM Catch early risers and evening unwinders
Tuesday 7 AM, 12 PM, 9 PM Mid-morning breaks & prime evening time
Wednesday 8 AM, 1 PM, 7 PM Lunchtime and early night scrollers
Thursday 9 AM, 12 PM, 7 PM Strong engagement before the weekend
Friday 6 AM, 1 PM, 4 PM Early risers + pre-weekend downtime
Saturday 10 AM, 7 PM, 9 PM Mid-morning and evening scroll sessions
Sunday 9 AM, 12 PM, 4 PM Late starts and afternoon chill time
Pro Tip: Don’t forget to post based on BST (GMT+1) during British summer months (March–October).

Posting with a Global Reach

If your content targets global viewers, especially in the US, you’ll want to account for Pacific Time (PST) as well. Here's a quick reference:
UK Time (GMT/BST) Pacific Time (PST)
9 AM (GMT) 1 AM (PST)
3 PM (GMT) 7 AM (PST)
6 PM (GMT) 10 AM (PST)
9 PM (GMT) 1 PM (PST)

This cross-time zone posting can be useful if your TikToks are designed to resonate with UK and US audiences simultaneously.

Find Best Time to Post on TikTok

It is always important to know your best time to post on TikTok. While general best gives you a strong starting point to reach an audience with a unique TikTok account. 

Your audience might be more active during lunch breaks, late nights, or weekends. Here’s how to uncover your specific sweet spots for posting:

  • Switch to a TikTok Pro/Business Account

To know about your TikTok performance and keep track of analytics, switch to a business or pro account. Free and consumes less time.

How to do it:
  • Go to settings and privacy
  • Tap to manage accounts
  • Select the switch to business accounts
  • Choose the category of your account (e.g., personal blog, education, services)

  • Analyze Follower Activity in Analytics

Once you upgrade your account, head towards Creator Tools > Analytics > Followers tab.

Here, you’ll find:
  • What time are your followers most active
  • Which days show the most traffic
  • Where your audience is situated (helpful for time zones)

  • Monitor High-Performing Videos

Now, go to the content tab in analytics and check your top-performing videos.

Ask yourself:
  • What time were they posted?
  • Did they coincide with a trend or hashtag?
  • Was engagement strong in the first hour?
Spotting patterns here can help you double down on successful times.

  • Use Tools like Buffer, Hootsuite, or SocialBu

If you want to schedule your TikTok in advance or test posting in a different zone, then you can try making use of platforms:
  • Buffer
  • Hootsuite
  • SocialBu
These tools will allow you to know about your queue content and allow you to analyse the performance automatically. Some of these tools give suggestions on the time of posting based on your history.

  • Test and Track with a Posting Schedule

You can even start experimenting with different aspects by posting at different time zones over the week and then note the results. Create a simple schedule:
  • Monday: 9:00 AM
  • Wednesday: 6:00 PM
  • Friday: 12:00 PM
After 2–3 weeks, identify what performed best and adjust accordingly.

Pro Tips to Maximize Engagement at Optimal Times

Posting at the right time is only halfway to reaching your target. To have the true impact on your views and followers, start combining the various strategies that align with the behaviour of the customers.  Here are some of the pro tips that can take your control to the next level:

  • Combine Timing with Hashtags and Trends

Pairing your content with the proper hashtags and trends allows you to maintain a greater impact:
  • Make use of the TikTok Discover page to learn about the fresh trends that are going on.
  • Include the mix hashtag, which allows you to have a greater impact.
  • Combine your strategy with the time of the posting.
Example: Post a trending challenge at 7 PM (a known high-traffic time), using its official hashtag.

  • Align with TikTok’s Algorithm Signals

Keeping track of the user activity and the different algorithms has a greater impact on creating a higher amount of visibility.
  • Keep the content strong at first.
  • Strong caption to courageous actions.
  • Use of good audio and post as per the activity of the follower.
The first 30–60 minutes after you post are crucial—this is when TikTok evaluates your video for wider distribution.

  • Engage with Comments After Posting

When your video goes live, stick around for the next 30 minutes and reply to comments.
  • TikTok observes engagement and pushes your video.
  • It increases session time and interaction, both positive algorithm signals.
  • More comments = more visibility.
Even a simple “Thanks!” or ask questions to maintain momentum.

  • Be Consistent Across Peak Windows

Maintain consistency in your post as this will allow you to stay engaged with your audience, teach the algorithm when to expect your posts.
  • Post 3–5 times a week during high-engagement slots.
  • Stick to your best-performing times.
Pro Tip: Create a content calendar with specific time slots that align with your followers' activity.

Worst Times to Post on TikTok (What to Avoid)

Knowing when not to post is just as important as timing your posts during peak hours. Posting at the wrong time can drastically reduce your video’s visibility and engagement. Here are some of the worst times to post on TikTok, and why you should avoid them. Below are common slots of time when engagement is supposed to be lowest. Avoid posting during these hours unless your audience is specifically active at these times.
Time Period Reason to Avoid
Late Night (11 PM - 4 AM) People are asleep or winding down for bed, reducing potential engagement.
Mid-Morning & Mid-Afternoon (10 AM - 1 PM) Most people are at work or school and are less active on TikTok.
Early Morning (4 AM - 6 AM) The global audience is still asleep or not scrolling regularly.
Weekdays (Monday to Friday) during work hours (9 AM - 5 PM) Users are busy with their daily routines, limiting engagement.
Sunday Evenings (After 5 PM) Engagement reduces as you start preparing before the week starts.
These timings may vary based on your audience's habits. Use TikTok Analytics to spot your specific low-engagement hours.

Most Viewed TikTok Content by Time of Day

Having a basic understanding of the post is important, but knowing what to post at different times of day can give your content the boost it needs to go viral. Some videos perform better at specific times, which depends on the behavior of the user and content consumption patterns.

Video types that perform well in the morning vs. the evening

Time of Day (GMT) Best Performing Content Why It Works
Morning (6 AM – 9 AM) Motivational clips, morning routines, fitness tips Users are starting their day and looking for energy
Late Morning (9 AM – 12 PM) Quick hacks, work/study tips, news roundups People scroll during breaks for value-packed content
Afternoon (12 PM – 3 PM) Skits, memes, light entertainment Viewers want a mental break during lunch
Evening (6 PM – 9 PM) Storytime videos, behind-the-scenes, lifestyle vlogs Users are ready for better engagement, and they appear to be calm
Late Night (9 PM – 12 AM) ASMR, aesthetics, emotional content, relatable thoughts Audience scrolls in bed and prefers calming or relatable videos

Trends based on content category

  • Entertainment and comedy: Perform well most of the time, but peak in after afternoon and evening.
  • Education/How to: Best posted in the late mornings to early afternoon.
  • Lifestyle & Beauty: Higher engagement in the evenings and weekends.
  • Fitness & wellness: Popular in the morning and early mornings.
  • Motivational & Productivity: Peak in the early morning as people start their day.

Timing + Strategy = Growth

Knowing the best time to post on TikTok is simply a part of the problem. You can hit every peak window, but if your content doesn't connect, entertain, or provide value, it won't get noticed. Timing helps you show up, but preparation helps you stand out. Smart publishing timings along with compelling videos, relevant hashtags, and strong community involvement are how producers constantly grow on TikTok. Remember:
  • Create content that connects with your target audience.
  • Post consistently during your audience’s peak hours.
  • Stay updated with TikTok trends, sounds, and challenges.
  • Engage genuinely — reply to comments, go live, and build your community.
With the right mix of timing, creativity, and consistency, your next TikTok could be the one that takes off. Need Help With TikTok Growth?

If you want to improve your TikTok activity, WEDOWEBAPPS LTD provides professional video marketing services to help you develop a devoted following and provide material that makes people stop scrolling. From strategy to execution, we have everything covered for you.