App developers need to stay on top of the latest trends and data when creating apps. In this comprehensive breakdown of essential app development statistics, you’ll find useful insights to help you understand the industry better.
Mobile App Usage Statistics
According to recent research, people in the U.S. spent almost 3 hours on mobile device applications. From gaming and entertainment to productivity and messaging apps, people are using mobile apps more than ever before. On average, users access 9 apps per day and spending is expected to increase to 6.3 hours in 2021. App usage has skyrocketed since 2016, with downloads projected to reach 258 billion by 2022.
Mobile App Publishing Platforms
According to statistics, the App Store and Google Play accounted for 94% of all app downloads in 2020. With over 2 million apps available, the App Store holds a greater market share of downloads and revenue at 63%. Google Play share 46% of all downloads, making it the second most popular mobile application store. Combined, these two marketplaces form an oligopoly in the industry and are expected to remain dominant app publishing platforms.
App Engagement Statistics
With so many apps available, it’s important to know how successful apps can keep users engaged. App engagement metrics such as user retention and session length are key indicators that the design and content of an app is meeting user needs. According to the latest statistics, 91 % of people who download an app will remain active users if they use it 11 times within their first 5 days of downloading. App developers should strive to ensure that their users find a purpose with their app and take action quickly after downloading it.
Key Marketing Metrics & Insights
App marketing is an essential factor for app success and visibility. App store optimization (ASO) is important to consider when developing a successful app – from keywords, to the description of your app, to its visuals. Google Play & iOS have specific ranking algorithms such as relevance, quality & engagement which factor into whether or not an app shows up in the top charts and search results. Understanding these metrics and adjusting your app development strategy accordingly will help increase visibility, user engagement, and downloads.
Cost of Development and Monetization Strategies
It’s important to understand how much money you’ll need to invest in order to develop a successful mobile app. According to Statista, the average cost of developing an app is approximately $27,000 – $50,000. The cost of Android development is slightly lower, at $20,000 – $45,000. Once your app hits the market and begins generating revenue, it’s essential to decide which monetization strategy works best for you. Popular strategies include in-app purchasing, paid downloads, subscription models and ads in apps.