Team Size

Platform

ECommerce Web App

Industry

Hair Replacement & Wig Manufacturing

Region

USA

About the project

New Times Hair is a hair replacement and wig manufacturing brand serving a global audience that values quality, trust, and consistency. The client needed an eCommerce web app that reflects their manufacturing expertise while providing customers with a calm, supportive buying experience. Clear product presentation, intuitive navigation, and strong brand alignment were essential to help users confidently explore specialized hair solutions.

We designed and developed a scalable eCommerce platform using React, Next.js, RESTful APIs, and WooCommerce to deliver both performance and flexibility. The experience was structured around clarity and usability, allowing customers to browse categories, understand product specifications, and complete purchases without friction. From content flow to checkout, every element was crafted to reinforce trust, support informed decisions, and accommodate future growth in products and global reach.

Technical Stack

Highlights

Clear product discovery for manufactured hair systems and wigs

Brand-aligned design that builds customer trust

Smooth and secure checkout flow

Mobile-friendly eCommerce experience

Scalable architecture to support global growth

Feature Set of NewTimes Hair

Extensive Product Inventory & Variant Support

A large catalog of 80,000+ hair systems, wigs, toppers, and extensions with multiple base types (like lace, skin, and mono) and over 50 color options ready for immediate distribution.

Custom Order Configuration System

Structured workflow for custom hair system orders where buyers can specify detailed requirements (size, style, density, base type) and the system routes these to production teams for tailored results.

Pre-Cut & Add-On Hair Services

Integrated options like pre-cut shaping, clip-adding, and texture services (e.g., perming and trimming) that augment base hair products with added stylization and installation readiness.

Professional Repair & Refurbishment Workflow

Backend service pipeline for hair system repair and refurbishment, covering base material repair, hair density restoration, and front lace adjustments — improving product lifecycle and reducing waste.

Global Wholesale Platform & Order Management

A dedicated account and order system for salons, distributors, and professional buyers worldwide, including bulk pricing logic, stock management, and regional warehouse fulfillment (US, China, Spain).

Typography

Color Palette

We developed an aesthetic and attractive color palette that perfectly aligns with the brand identity. The warm, inviting color tones encourage customer engagement and complement the brand's visual language.

#ffffff

#939292

#000000

#ff6363

#e8f0fa

#306aed

#0dab30

End Result

New Times Hair now operates on a reliable eCommerce platform that balances technical stability with a reassuring customer experience. The website supports informed purchasing decisions, strengthens brand credibility, and provides a strong foundation for long-term growth. The client appreciated the team’s thoughtful approach, clear guidance, and commitment to delivering a platform that truly reflects their brand and customer needs.

Working with WEDOWEBAPP and the team was a great experience. They approached the project with genuine care and helped us shape a website that feels reassuring for customers while staying true to our brand. Their team listened, guided us well, and delivered a platform that supports the kind of experience we want our customers to have.

Jackie yan

CTO