9 Noteworthy designing tips from top web designers
by Milan May 12, 2020
Website designing is purely knowledge mixed with art and creativity. When web development solely works on logics, web designing lets you bring traction of people towards your business. As soon as the visitors lend to your site, you have to offer them something pleasing that can make them stay for longer than usual. Further, you can share information about your brand and the change that your products and services can bring to their life. Due to the reduced attention span of customers, you have a massive responsibility on your shoulders. If you are building your website on your own, you have double roles to handle viz: web developer and website designer. The layout of each of your web page designs can make or break the deal. If you aren’t able to gain the business from your website, there’s nothing wrong with your idea or product, but it’s the designing issues. Every business is unique in its way, and you have to sell that USP precisely. There can be several reasons for failure, but there is always scope to improve. In this blog, we will be talking about the design-related failures that you can audit with your site. Here, we are sharing noteworthy tips from top web designers that can be a lot helpful for you in optimizing your web page design.
Understand the utility of visual hierarchy
The concept of visual hierarchy talks about the pattern in which our mind reads or scans the content. It includes everything about the typography, media elements, graphics, white space. For updating the content of the web page design, you can follow ‘F pattern’, ‘Z pattern’, zigzag as well as Gutenberg diagram. You may be unaware of the importance of colour psychology for building a brand. The understanding of all these details will not help you improve the layout of your website, but it will guide you in creating complementing graphics for your website. Leveraging your knowledge, you will know the sections, where you must add CTAs on your website to improve user- interaction.
Even if you are sharing quality content and have the sellable copy, you need to bring the attention of the customer to read it. Visual cues are capable of redirecting the attention of customers toward the action that you want to be taken. To make your content visually appealing, you can use:
Human faces: The human faces are known to connect the customers on a personal level. We likely gaze at human faces more than content, because it creates the perception in the mind that product is exclusively made for you. You can add the actionable human faces like ones indicating somewhere or thinking about something for bringing the visitor’s line of sight.
When you are adding testimonials, images are known to build the trust of visitors. Like Espresso, you can add the emotions of your product with alluring and relatable visuals. This is undoubtedly one of the best ways of delivering the message of your brand.
Arrows: Unlike images, arrows give the direct signal towards the action. Mostly, you can use them for form filling pages or checkout pages. The directional arrows help you manage the flow of the content and that of the steps that users must take on your site to turn to the customer.
Make wise use of “above the fold” section:
Let me tell you that the “above the fold” section is the primary section of your website’s landing page before they scroll. Upto the first scroll, you must be very cautious about the content that you are putting on your site. It will create the first impression of your business in the eyes of your visitor. If it’s appealing enough to excite users to know more, they will scroll through the page; else they will simply leave your site. That’s why you need to be very cautious about what you put in this section of your website. Most of the businesses opt for a slider in the first half, but that’s not compulsory. The content and look of the section typically depend upon your business niche. You can add catchy keyword-rich headlines and subheading with an appropriate CTA. For ecommerce sites, mentioning the category pages will be much more beneficial. It’s good to follow the trend, but keep the industry standards in your mind as well. With better understanding about your target audience, you can use your “above the fold” section more righteously.
Don’t worry about the white space
The white space on your site is like oxygen for the design layout. It’s a common misconception that more stuff you will add on your site, more options you will offer to your customers. On average, your website must have 65-70% of white space on your website. Try to keep the layout, simple, sober, yet catchy. White space improves the visibility of the important content on your site and lets you bring attention to your visitors on CTAs. The complex designs can be beautiful, but simpler ones are easier to understand. Your goal is not to test the understanding of the experts, but to make things acceptable for users. Don’t play with the vision of the user, rather try to imbibe the vision of your business in your designs.
Ease user navigation
Navigation starts with the menu display pattern of your site. You can seek for the different options depending upon the theme you are using. Keep your navigations straightforward. You must follow the standard patterns or something that’s often known to improve the functionality. Horizontal navigation section in the header is often used. You can use the hamburger style option, as it comes in the mobile site. You can keep your header static to let your visitors easily navigate through the site. By including the breadcrumbs above the page and post title, you can improve the understanding of the visitors about the path they chose. Leveraging this feature, people can interact with other content of that category on your site.
Don’t trick with the core code:
When you start tweaking the design and layout of your website, you will get an understanding of basic HTML and CSS. You can try finding some of the tricks that are available online, to experiment something, but don’t forget to take a backup beforehand. We understand that you are excited to try something new and improve the usability of different options, but don’t play with the core code of your theme unless you know it well. With variations in the core code, you will make all significant changes on the website if that goes wrong, you will not be able to revert.
Responsiveness over mobile-friendliness
The theme that you have used to build your site may or may not be responsive, but you have to convert it to one. Earlier, mobile-friendliness of the theme was the only concern, as people used to surf via desktop devices or smartphones. But, now there is a huge variety of devices with different screen sizes; that’s why you are compelled to make your website responsive. Mobile-friendliness of the theme can help your site rank well on mobile devices, but responsive designs will enhance user experience across all the devices. Care to optimize the graphics and other media elements of your site.
Don’t forget social shares and follow buttons
Websites help you increase the interaction with users as well as among them. To improve the network and build the community around your business, you must add social sharing and follow buttons on your site. By doing so, you are opening a channel to connect with your customers other than your website. When people follow you on different channels, you can keep them updated about your new launches. In this way, you can keep the interaction going without waiting for people to come to your site. By the promotion of your products and services across the channels, you will gain more traction for your business. Let’s say, your static website; then you can add social sharing on the blog section. People won’t mind sharing your content if they find it usable for others.
Remove the clutter
Too much content and even the media elements can distract your visitors. Remove the unwanted stuff not only from the website but also from the backend of your site. It will unnecessarily increase the load on the server and slow down the performance of your site. You need to look for prototypes to reduce visual complexity. Along with the clutter elimination, you need to optimize media elements of your website. In this way, you will add space to your database. Further, it will improve the loading speed of your site. The design of your web page must be appealing, but it should own the power of bringing leads and converting it to sales. With all these tips and tricks, you can improve the overall performance of your website. If you want to add advanced functionalities to your business, we recommend to connect with professional web designers to help you through this.
Deploy Heatmaps to Improve Your Business Web Page Design
by Milan May 6, 2020
We belong to the age of the internet, where the majority of us start our days with the internet and end with the same. After visiting hundreds and thousands of sites day in and day out, we don’t remember each one of them. The content of the site can be enticing, but it is the look and feel of the website that can make the user spend more time on any website. With a lesser bounce rate of users on your website, the chances of conversion automatically increase.Unlike personal websites, businesses have to give extra attention to web page design. To make other people stick to your site and become your customer, you need to improve your understanding of the user demographics. If you already have a website that’s not bringing in the conversion, you can deploy several online resources and tools to improve the layout of your business web page design. When you have just started creating the site, you already created buyer personas for your business. But, now, when there is live traffic on your website, there are better opportunities for you to understand the interaction pattern of your users. You can rely on Google Analytics, Social media analytics to know the type of users interacting with your business. Data visualization tools like heatmaps, D3, HighCharts, Leaflet, Power BI, Infographics, and many others can give you a fair understanding of your customer demographics. In this blog, we will be guiding you through one of such data visualization tools, namely heatmaps. Let’s start with the basics.
What are heat maps?
Heat maps are the data visualization tools that help you understand the interaction behaviour of visitors on your website. In analogous with the temperature/ heat, the sections of the site with greater engagement are shown, and those with lesser interaction will be shown with blue/green colour. With the help of heat maps, you can check the most clickable section, scroll as well as read section using the moves of the mouse. There are two types of heat maps: cluster and spatial. For cluster heat maps, magnitude and terms of different factors are laid out, but there is no restriction on the size of the cell. In the spatial heat maps, the location of the magnitude in any space makes much more sense. The colour scheme may vary depending upon the software and its purpose of utility.
How can you deploy heat maps for website optimization?
Understand the functionality of CTAs: The Call to action buttons (CTAs) are added to Business web page design to improve the session time of the users on the website. Using the heat maps, you will be able to check if people are clicking on those CTAs or not. Also, when one of the CTAs is redder as compared to others, you will gain an idea about the service or product of yours; that’s getting more attention.
If more users are interacting on a specific section of the page, but you haven’t noticed yet, you can add some CTA button there and navigate the customer to the enquiry page or contact section. In this way, you will be able to improve the customer experience in a trouble-free manner.
Know more about scrollable distance: When a visitor comes to your site intentionally, they will be searching for the products or services directly. However, normally customers navigate through the sites from search engines if they don’t find things they are exploring, they will not go through your website. To make your visitors stick to your site, you must add interactive CTAs, banners, and catchy phrases in the above-the-fold region.
You know that a visitor can land to your site from any device. The best thing is, you can get the heat maps for desktop as well as mobile versions of your website. After analyzing heat maps, you can make the required changes on the web page to make it more interactive. In comparison to the desktop sites, business web page design goes longer than the usual. To improve the user session on the mobile version of sites, you can hide some of these sections or compactly display them.
Fix & update erroneous clicks: Like your website, users are exploring several other business sites. Depending upon the utility of the website, some allow you to navigate to different pages by clicking on CTAs, while others let you click images. Sometimes, users try clicking different elements of the web page, as per their prior experience on other websites like your business.
By generating heat maps from different web pages on your website, you will be able to fix all those issues. Also, you can add clicks or CTA buttons wherever you feel necessary.
By now, you already know that heat maps are amazing tools to improve your business web page design for customers. Here is a tip for you. Set up and use a VPN while creating the heat map for your website. Some of the heat map tools allow you the integration of third-party software. The security of the website may get compromised, and that’s why we recommend you to use VPN; so no one can use this important information. If you are offering digital marketing services or running website development and web designing agency, you can create heat maps for your clients. With a visual proof of the web development requirements and design tweaks, you can share the benefits that your services are causing for your clients. You can search for heat maps online and check the effectiveness of your existing web page design.
Aren’t you satisfied with the results?
No worries! You can share your business web page requirements at email@example.com. At We Do Web Apps, we offer full-fledged IT services; from website designing to digital marketing services, we can get you covered with everything.
I Need a Website Designer. Where and How Can I Find One?
by Milan May 6, 2020
With the advent of digitalization, offline as well as online businesses are seeking ideas to create a web presence in their business. In the last quarter of 2019, there were 1.72 billion live websites as a part of the World Wide Web (WWW). The figure is sure to grow, as technology is continuously evolving with time. There will be no comeback, for sure. To build the online presence of your brand is not that critical, now. You can build a website on your own with the help of online website builder tools. But, the motto is not only to create your site; rather, it is to offer a flawless experience to your customers. You might have a good knowledge of designing, but not of development. You might have amazing marketing skills, but not an aptitude for the sales team. Practically, it is impossible to perform all the roles in any business at your best. And, that's why hiring professionals is the best option. Ultimately after your trials with basic ideas when you want a perfect site, you may find yourself saying 'I need a website designer'. Well, you need not worry. Further, we will guide you with the options to find and hire a professional website designer to get you a stunning looking website.
From where can I hire a professional website designer?
To hire a professional website designer, you can seek different ways of recruiting resources. You can trust upon the hiring platforms, job portals like Indeed, Naukri, Monster, TimesJobs, and so on that can help you connect with the employees directly. Leverage the power of search engines like Google, Bing, DuckDuckGo to explore design agencies as well as full-fledged IT businesses.
Freelance platform: If you are looking only for a website designer for short-term goals, you can navigate to the freelancer sites. On those platforms, you can trust the project quality based on ratings and reviews. You can check their portfolio to make choices among numerous options.
Design agency: Again, you will be counting on professional web designers only, but you will be working with the team. You can connect with them for the short term as well as long term projects. When you connect with any design agency, you must enquire about the other services they offer. Let's say they are into advertising, promotional, branding design, and visuals; then you can connect with them for future services as well.
Full-fledged services: The IT companies offering full-fledged services is also a web design company. Associating with such a company can reduce your tension of finding experts in different segments of the business. Further, you can uncover more opportunities by outsourcing your projects to them. If you are a medium-size business, we recommend you to look for more options for the association. This will surely enhance the opportunities for growth.
How can I find a professional website designer?
When there are so many professionals out there, you may have a hard time deciding which one can be perfect for your business. We will be sharing a few steps that can help you with the decision making:
Prepare your project plan: Hiring a professional when you don't know the task that needs to be done is like flying in the air without any knowledge of direction. Before you start this talent hunt, you must have a basic layout of the project ready in your hand. Make a list of must-have and just-to-flaunt features. This will help you with deciding the budget.
Tenure of association: Once you get your project plan ready, you will get a better idea about your end goal. For short-term goals, hiring freelancers or small design agencies can do the needful. However, when you are starting from scratch, you have to make a fair choice between a full-fledged service provider company or design agency.
Analyze and compare: Irrespective of your choice of resource, you will find many look-alike businesses and freelancers. Everyone has their unique philosophies of work and values. Selection of the best will be a tough choice. Still, you have to compare them based on several factors experience, profile, reviews, post-deployment assistance, and services.
Budget & process: Based on your end goal, you will try connecting with several web designing agencies, and businesses will try to connect with you and share the quotation for your requirement. After analysis of the company profile or that of a freelancer, you can finalize the budget and project deployment process. Also, you must complete the process and communication mode that you will be following to check the progress of the project.
Haven't you found a web designer yet? Let's discuss
If you have a project plan ready and like to hire a website designer, please write us firstname.lastname@example.org. As a web design company, we have been successfully serving in the market for more than a decade now, you can trust with your project.
How Can I Build My Own Website for Free?
by Milan April 29, 2020
2020 is the year of digitalization, and this notion is attracting businesses as well as individuals to create their website. Unlike the old days, now people are much more inclined towards personal branding. Sites are the primary source to share your views with blogs, vlogs, showcase your portfolio, and build an online presence of your brand. Earlier, you had to look for professional website designers to create your website. And that will surely cost you thousands of dollars. But, it’s not the case now. All thanks to online website builders and open-source platforms! But, there are certain pre-requisites before you start building your website.
What are must-haves to create a website?
First things first, look for the domain name and purchase it. The domain name can be yourname.com or companyname.com. You can also look for the keywords oriented domain name. While selecting the domain name of your website, it is important to keep the end goal in mind. The TLDs can be .com, .org, .net, .gov, or country level extensions. If you want to target a global audience, it is better to check for widely accepted .com. In case, the domain name you opted for is unavailable; you will be given other suggestions to choose from. Once you are done with the selection of the domain name, check for the website hosting plans. The domain selling sites like Godaddy, Bluehost, Hostgator, etc. are known to sell website hosting plans along with it. We recommend you to check for the hosting plans and compare them across the site. The comparison must be made considering the tenure, pricing, storage space, shared/dedicated hosting, location of the server, the uptime of the site, customer support, count of websites, SSL certificate, and upgrade charges. After comparison, you can go ahead and select a suitable hosting plan for your website. You must count on the freebies offered, like one domain free for a year, professional email free, etc. Such options can help you minimize your budget and reduce your initial investment. Now, that you have a live domain, you need to set up the hosting of your website. The procedure varies from platform to platform on which you are planning to host the site. You will get all the details on your registered mail. Further, you can follow the link to continue. On completion of your setup, you will get access to your c-panel where all data of your website will be stored. Now, you move ahead with building your site.
How can I build my own website?
To build your website, you have two options viz taking the help of website builder platforms or developing from scratch with the help of open-source CMS.
Building a website with the Website builder
By signing up on the website builder solutions, you can create a static website for yourself within just minutes. If you want to build a single-page website, Godaddy’s starter bundle can also be helpful for you. It gives you a free domain with .co and .co.in extensions, hosting, professional mail, and access to the website builder. With professionally designed templates, you can create and launch your website in just minutes. However, you will not be able to customize it completely as per your choice. To search and add the functionality of your choice, we recommend you to choose open-source CMS like WordPress.
Building a website with open-source CMS
By accessing the c-panel of your website, you can install any of the open-source CMS like WordPress, Drupal, Joomla, and so on. With the market share of 35% of websites on the web, WordPress is most beloved in the community. We will be guiding you further, about creating your website on your own with WordPress.
Installation of WordPress:
On your web hosting platform, often WordPress is available in the CMS, you can search for it and click to install. After filling the basic information like the name of the blog, subheading, location of file storage, admin credentials, you will be able to install WordPress in just a few minutes. On installation, you will see the screen with links of your website, admin portal. For further edits, you have to go to the admin portal.
Access your admin portal:
Click on the link as domainname.com/wp-admin and with your credentials you will be able to login to your WordPress dashboard. This is the backend of your website. You can make every possible change to improve the look and feel of your site.
Update your general settings:
Under the settings section, you will find general settings, writing, reading, media, discussion, and permalinks. We advise you to check your general settings, writing and update the format of permalinks, if you want to.
Select theme for your website:
From the appearance section, you can select the theme for your website. By default, you will be getting a 2020 theme set for your website; you can select the ones that are available. By clicking on “Add a new theme,” you can explore the vast collection of free themes and filter the ones as per popularity, business niche, featured ones and latest. You need not purchase the theme; you can look for free themes on other websites and can download them. Further, you can upload the theme on your WordPress. For a trouble-free and easy experience, search “free Wordpress themes” on Google, so your website will be compatible with the latest version of WordPress. You can check for Neve and Phlox theme store to download and export the entire demo template for your website. You will be asked to add some more plugins for the smooth functioning of the theme. Don’t forget to check the responsiveness of the theme, as it is a key factor in ranking your site, and it largely affects the look and feel of your website across devices.
Add pages and content:
Website is nothing without the content for which it is designed. If you have used the demo theme, your website is already having some basic content with necessary pages. If you are building from scratch, you need to create necessary pages. The essential pages of any website are home page, about, contact, and blog. If you are creating a portfolio, you will have a dedicated page of the portfolio. For service-based companies, you can create a section of services. To explain your services in detail, you can create individual pages for them, else a single page of services can also serve the requirement. The affiliate marketers or ecommerce enthusiasts will have the section of ‘shop’ on their website.By default, there will be one post page on the site, and the rest of the pages will be static. If you want to create a multi-page website, you need to check for additional plugins. Initially, your blog will be the posting page, and home page will be the first landing page on your website. If you like to change, you can do so from the ‘menu’ and ‘customize your site section’. From the ‘post’ section, you can add new posts on your website. For the security of your visitors, you will be creating a policy page, cookie and cache policy to take the permission of the customers to save and use their search history for improving the customer experience.
Customize your site:
By clicking on “Customize your site,” you will be redirected to the WYSIWYG editor. From here, you can personalize the front-end layout of your site and see the changes right in front of you. This makes it easier for you to update the layout as per your choice. You can use an elementor page builder plugin to change the content sections and update the content of your site.In addition to different layout options, you will be given ready-to-implement templates for different sections of your website. By selecting these templates, you can reduce the work of creating different sections and personalize your website as per your choice. To add more functionalities to your website, you can check the plugins section and search for usability. From the ‘appearance’ section, you can add or remove the widgets from the side-bar and footer.
Optimize your site with SEO:
By adding essential pages and content for your website, you made it eligible to be viewed by your visitors, viewers and prospective customers. But, if you want them to discover you, you have to optimize your website for search engines as well. There are several plugins out there; you can count on SEO Yoast and Google Analytics all in one plugin for your website. You can also count on the Jetstarter pack that helps you optimize your posts and web pages for search engines. By updating meta tag, meta description, meta keywords for your website and content, you improve the understanding of search engines about your website. This will organically enhance the ranking of your site and improve the quality of traffic at your store.
Launch your website:
As soon as you are done with optimization, you must audit your site. You can ask your friend to view it and let you know the requirement of editing if any. This will make it easier for you to find the loopholes and fix the issue before some of your visitors tell you about it or leave the site instantly. Now, it’s time to launch your website. At this stage, we recommend you to link Google Analytics to your account to understand your demographics and how people are interacting with your website. Congratulations! You did it! Yes, it’s that easy to create a fully functional website. However, if you are looking for advanced functionalities for your business and don’t have an understanding of technicalities, professionals can make it happen in very less time. For redesigning your website, you can connect with the web design company to create a stunning website for you. If you have specific ideas sprouting from the edges of your creative brain, you can write to us at email@example.com.
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