Make Your Web Page Design Stand Out With Colors That Speak On Own
by Milan September 16, 2020
We are more drawn towards graphics and interactive media as it opens the gateway for imagination. The textual content is capable of doing the same, but it goes well for readers only. The websites are designed for a common audience and not for a specific set of users. Visual graphics are known to bring the attention of users without actually concentrating on it. When a visitor comes to your site, the design elements give an understanding of the idea behind it. If you succeed in creating curiosity in the mind of your visitors, they will surely explore more. And, the ones interested will likely become your customers; maybe today or sometime in the future. By making the web page design captivating with appropriate media elements, precise but catchy phrases, you can gain the attention of explorers. Your choice of colours can paint your website as per your drafted ideas. By following the same creativity in your visual graphics, it will be a lot easier for you to give voice to the layout of your website. Here, we will not be talking about the appropriate usage of the colour palette. Rather we will tell you how many different styling of colour variations you can implement on your website. Earlier, we had a fair discussion about the colour philosophy that graphics designers at web development firms follow. Please take it as the extension of points with a distinctive & practical approach this time. We will be taking different use cases of web page design where colours become storytellers & make the people hear their words.
When Vibrant & Neutrals Coexist
The combination of vibrant, solid colours with that of light shades has always been a trend. Now, this idea is modernized with the experimentation of vivid colours in isolated colour tones. The blend of two dark colours is often neutralized by any of the muted colours & to your surprise; people are supporting them.
People are developing their affinity towards dark shades & lighter combinations even when extended to the more substantial part of the web page to gain user’s attention. source:heycusp.com
When Visuals Contrast With Typography
The design layout of a web page is the combination of textual and graphical content. By considering the theme of creation & appropriate usage of colours, you can create classic banner images and add that wow factor to your website. In such a case, you must care about the typography, and the colour of the text will be contrasting with the design elements. source:gruev.space
Recall colour blocking from Fashion Industry
The inspiration for the concept of colour blocking came from the Dutch painter Piet Mondrian & it has sustained in the fashion industry since the 1960s. However, the UI/UX designers may or may not go with the idea of using complementary colours, but they will find the fascinating implementation of bold & bright colours.
You can drive the colour wheel & experiment with hue & saturation to change the background that is complementing the colour of graphics you are adding. It can be the opposite colours from the colour wheel or mix of saturated & muted colours. source:Once Upon a Time in Hollywood
Expanded Color Pallette
The updated colour palette came up with attractive shades of all colours. This gave more options for designers to experiment & tweak the layout of the website. This doesn’t mean that you make the rainbow of your design, but you have more freedom to follow the shades of the colour scheme. source:brand.twitch.tv
Walk with optimistic shades
The colour experts at Pantone Color Institute says that the latest trend talks about a variety of colour combinations. Certain colours have made their unique identity in the industry & they are used accordingly. It can be about variations of soft pastels, the domination of Millennial pink & its shades for beauty & fashion, Black & Blue colours go along with denim business, dark brown & its variations blend well for coffee & chocolate businesses. source:24hourace.gucci Web & graphic designers digitally play with the colours & colour scheme to shape your ideas in reality. You may or may not have the foresight about how things should look on the web, but connecting with professionals will reduce your burden about the same. If you like to connect with the website development firm to tweak the designs of your web page, you can write to us at s[email protected]
What Strategies Do Best Web Design Company Websites Use To Improve Their Conversion?
by Alice August 28, 2020
We trust that you are keeping up with yours & your family’s health. In these challenging times, you must be very concerned about your business & we understand that. We won’t ask you whether you own a site or planning to launch one. Because, if you are reading this blog, you likely plan to implement these strategies further or want to add this information to your knowledge box. Chances are more for the former option than the later. You want to know the secrets behind the success of websites; we will definitely brief you about it. But, here we like to add one important note; check with your website’s traffic. We know that money is the ultimate driving force, so conversion is the central focus. However, it’s not possible to check with the conversion, if you don’t have healthy traffic coming at your site. Connect with marketing professionals of your team to get an idea about your regular website traffic. If you like to, you can also check the website traffic, average session time, the bounce rate, unique visitors, demographics of visitors, the stage upto which visitors are checking your offerings; and a few more details from your Google Analytics reports. These reports are essential for you to think and plan about the conversion of leads from your website.
What is Conversion?
In layman’s terms, the conversion rate is the percentage of visitors coming to your website & completing the desired action. This desired action depends upon your end goal. It can be signing up for a subscription, filling out a form, downloading an ebook, or placing an order straightaway. The conversion ratio (conversion rate) is the percentage of the customers converting in proportion to the visitors on your website. You may not believe it, but the ideal conversion rate of the website is somewhere between 3% to 5% and that too after a lot of hard work & efforts you put. If you are a shop owner or serving the business industry irrespective of business niche, you surely know that every visitor coming to your store does not buy your offerings. Likewise, every visitor coming to your website is your potential customer, but they may or may not buy from you. In contrast to a physical store, you can’t talk to your customer’s to make them stay & convert, and that’s why you have to make your website do that. Now, that’s the tricky thing to make your website communicate like an individual. It’s the time to talk about the strategies that best web design company websites adapt to improve their rate of conversion.
How do I convert my website visitors to customers?
Your website is the primary entity of your business. Keep your site updated and try below tactics to improve engagement with
Check site’s performance: When talking about the performance metrics of your website, it involves analyzing the page load speed, responsiveness, media elements and their representation format, accessibility features for easy access on the web from multiple sources, and resolution of bugs from the backend. There can be requirements of scaling graphics or optimizing different sections of your website, you can check with Google Pagespeed Insights, GT Metrix to get information about the overall performance of your website. Design landing pages: You can have as many landing pages as you need. Depending upon the utility and end goal that you want to create, design the landing page for your website. The web page design of your landing page must have a catchy phrase in above the fold region, keyword-rich and precise content explained about your goal, relatable graphics and other media elements with a CTA button to let the user interact with the website. Leave enough oxygen space for your users by managing white space on the web page. Maintain consistency in design exactly like that of your website. A/B testing: There is no fixed design rule or idea that can be implemented on any site to make the customers stay. The conversion can be considered as the success of the website, and there is no formula to attain it. The secret is simply to keep trying and don’t stop even if you succeed, try working for more. A/B testing is keeping 2-3 variants of your landing pages. You will be tweaking the content or images every fortnight and check the response of customers upon the same. Appropriate use of CTAs: Call-to-action or CTA buttons are added on banners or other sections of your site to let people explore and not leave instantly. But, this doesn’t mean to fill your entire page with CTAs. The customer may get confused or click on secondary CTA, which may not be necessary as per your goal of conversion. Be picky about the colour and typography of CTA buttons; add basic animation when customers take action to hover or click. Establish two-way communication: You can’t succeed in making sales if you are the only one speaking about your offerings. When you are talking about your products and services, your customers will have the query, and by giving them options to talk to you about, you will be creating opportunities for conversion. You can integrate the live chat tools, add subscriptions forms and create a survey to get the customer feedback from time to time. Users can interact with you on live chat, but adding an FAQ page will be more effective, as common queries will be answered in prior.
Tools to help you with conversion rate optimization
Your website has the potential to attract people, to convert them to customers and retain them for a lifetime. But, it’s not a one-time establishment, website optimization is the process. Any idea or marketing tactic that has worked for one time may or may not work forever. The result of these strategies can bring a long-term impact when you evaluate your website timely and curate your strategies based on your analysis. Majority of you have already been using Google Analytics to understand the analytics of user behaviour with your website. If you haven’t tried yet, configure your website with Google Analytics & Google Search Console to know your users better. Moreover, you can take help of CRM and analytics tools to help you with more data about your website. You can count on tools like Hubspot CRM, Lucky Orange, Hotjar, Crazy Egg, and many others. This third-party software will give more information about customer interaction at your website in the form of charts and heat maps that can help you update your strategies for conversion rate optimization. If you are looking for professionals to help you at the marketing front to improve the conversion rate of your website, you can reach us at [email protected]
Data Visualization- An Aid To Redefine The Mobile-web Experience
by Nikki June 12, 2020
Do you know that there have been 3.2 Billions of smartphone users in 2019 across the globe? This graph is exponentially growing, as we are expected to cross 3.5 and 3.8 billion in 2020 and 2021 respectively. It’s not the count of users increasing, but the utility and search pattern is also changing along with it.In contrast to the old days, now we prefer to search for websites from mobile devices. It is much easier than opening the desktops and computer devices. CNBC says that nearly three-quarters of the world will be using their smartphones to interact with websites by 2025.This implies that around 75% of traffic on your website will be from mobile devices only. You can’t be stringent about the figures, but you can suspect that. Since, we are already getting more than 50% of traffic from mobile devices, making your website responsive and user-friendly is the need of an hour. As soon as the topic of the website optimization for mobile devices comes, the first thought is to remove the clutter and excess of content. Let’s say; we are done with that. But, the question is, what must be added to make it more enticing?You can count on appealing graphics and blend your content with data visualizations. It will help you deliver your message rightly to your users. Now, let us tell you what you can try :
Adding modern data visualization formats:
The primary thought that strikes with data visualization are that of pie charts, bar graphs, line-charts and different means that can showcase the comparison. What if, the content of your website having nothing to do with the comparison? To deliver your informative content with such ideas, you can seek novel data visualization ideas like scatter plot or even the graphics clarifying your idea of information. You can take the reference of The Pudding in the estimation of trends in skin colours of Vogue’s fashion models. As you look at it, you will find that it is more effective in sharing the information. Now, this makes more sense and gives clarity to the users about the information that you intend to share. The addition of such elements helps in adding summaries and ease the explanation for complex topics.
Including filterable data visualizations:
The graphics and other media elements are undoubtedly more effective than textual content. But, overdoing them can negatively impact the loading speed of your website. By adding filters to your data visualization, you can share more information with a single graphics. Google Cloud CDN provides the list of information in additional listicles and allows you to get a clear view of topics that you like to explore. Well, we don’t have giant servers like that of Google, so you need to integrate all the information to minimum data visualizations. We can take reference of Akamai; Google CDNs competitor that realized the maps in this way. So, you need not add 100s of visuals and map ideas distinctly; rather, you add the filters to let the user view and make the best use of it. Unlike the static visuals, graphic designers can’t do much in that, and you have to take the help of web designers and developers. The developers can tweak the data visualization received from online tools to make them interactive while embedding to your site.
Make your data visualization interactive:
At times, it is tough to explain everything via visual elements. When you have so much to say, you will ultimately end up sharing a huge chunk of information. The cliche is you will have the general audience as well as research enthusiasts. The idea of converting your graphics to the interactive one can be a lot helpful here. Taking the idea of filters to the next level, you can make your data visualization more interactive. To give you clarity, you can take the reference of Google Maps. You can zoom in on the region and go into details of it. Also, you can consider the graphics representation ideas of Emojipedia telling the change in the trend of emojis over COVID-19’s time period. If you have used the online presentation tool, Prezi, you might know the bubble pattern that they have used to showcase a lot of data with less clutter. Another website, Information is Beautiful, has used this idea on their site. You can also try any of these interactive patterns to improve the layout of your web page design for mobile devices. You can use all of these data representation ideas for your website and can further optimize for mobile devices only. It’s not necessary to have a different layout of web pages on different devices, but it must be appealing for visitors to your website. The apt use of data visualization needs the involvement of professional skills, knowledge about tools, and creativity. It’s crucial to maintain the balance of data visualized graphics and content to keep your visitors intact to your site even on their mobile devices. The custom web design company like ours can help you in enriching your website. To connect, you can write to us at [email protected].
Learn Colour Philosophy To Improve Your Web Page Design
by Peter June 12, 2020
Though website development and website designing both take a lot of time, dedication and learning; web designing takes an extra bit of creativity.
Do you know why?
Well, you can't find a code to make your creativity and ideas work. That's something you will find within yourself only. To start with, you can try your hands on a website of your own. We previously guided you with the websites that you can count on to create amazing graphics for your website. In this blog, we take you through the tour of colour philosophy that every professional website design company uses to make the identity of the business. From the colour of the logo to the flow of content, theme, and graphics, everything comes inside web page design. The understanding of colours in web designing will make it easier for you to choose the colour scheme before playing your hands on the design. While creating the mockup for your business website, every colour has its role and language. That's why your selection of colours must be wise. In the UI/UX designing, the knowledge of the colour scheme improves the readability of the website. Thus, you attract the audience more easily to the crucial and conversion based sections of your website. Isn't it helping you achieve the ultimate goal of your business? Surely, it is!
What colour does philosophy tell you?
Colour philosophy talks about the utility of different colours in the colour wheel. Every colour has its story, be it dull, bright, magnificent. Though we won't be covering the detailed analysis of colour philosophy, let me tell you that each of the colours gives a different feeling when you see them. When designing your website, the clever use of colours can improve the performance of your website. The choice of the colour scheme that you add to your site will help you:
The smart choice of colours for your web page design helps you make the identity of your business. With the analysis and research of your target market and the business niche, you can select the colour scheme for your website.
Maintains uniformity: We know the fact that people love colours and they are more driven towards them. But, this doesn't mean that you add all the colours to your site. When you opt for a particular colour scheme, it's meant to be maintained throughout your website. This uniformity develops patterns in the mind of the reader and makes them understand the utility of your website.
Creates harmony: While maintaining the uniformity through the web page design, you take empty spaces in the account. It maintains harmony with the theme, design elements as well as CTA buttons on your website. When the graphics blend well with your ideation of the website, your site turns more open to the users.
How did colour scheming work in web designing?
You already have the white space on your website, and black colour is there to highlight the majority of the text. It's the time to count on other colours and add some flavour to your site. Be selective and don't make the rainbow of your website, unless it is the need of your brand. Now, we will be telling you colour scheme patterns that professional web designers use to improvise their web page design.
Since minimalism is the new trend in the industry, you can walk with monochrome colour ideation when experimenting with such themes. In such cases, you can use any of the dark colours for the design of your website. Further, you can use the variants, hues and tints of lighter shades of the same colour. Though there will be less white space, the white colour can be used for the text to improve the readability.
With the complementary colour scheme, you will be using two colours only, though your site. The choice of the colours is not at all tricky, check the colour wheel, select one of the colours and see the other colour in the straight line. It gives you a choice to experiment a little more and add contrast to it.
This colour scheme lets you experiment with two contrasting colours and one blending well with either of them. The contrast, yet matching colour combination blends rigidity with strength. For better clarity about the choice of colours, you can check the image below:
If you choose a rectangular colour scheme, you will be selecting two sets of complementary colours for your website. You can adjust them distinctly for your site to satisfy the requirement of the layout of your website.
With the analogous colour scheme, you choose the bright and dynamic colours for your website. Keep in mind that it can give the counter-attack as well as turn favourable. Please don't see it as a choice when you are revamping someone's website. If you are starting from scratch, you can develop your understanding of the story of the business to frame the layout of the web page accordingly. You can do a lot with this, just like Forrst.com.
Majority of web designers rely on a triadic colour scheme to get three distinct colours from the colour wheel that is 120-degree distant from each other. One of the vibrant colours is selected for the background of the site, and the rest two can be managed for content and CTAs.
Selection of a square colour scheme lets you choose four different colours from the colour wheel such that they are equally distant from each other. You can use a warm colour with the dark ones and plan the layout of your web page accordingly.
All these colour schemes are created considering the generic website designing ideas. Now, it's your creativity and understanding of the story of your business. Some of the colour ideas go well for certain industries. Like, you can choose the dark brown colour and its bright shades to showcase your chocolate or ice cream business. Whereas, the dark themes bring a lot of attention to restaurants and other food businesses. Additionally, light colours exclusively bring attention to fashion and spa businesses. For the health industry, green colour and its shades attract more attention. Further, you will come to more conclusions when you analyze numerous other businesses on the web. We hope that you can adapt some of these ideas to create your blog site. If you like to connect with a professional website design company for designing your website, you can surely count on us. For easy reach, you can mail us at [email protected] and our experts will connect you at the earliest.
What Must You Know For Internet Web Page Designing?
by Daniel May 25, 2020
The digital presence of a business not only helps to grow the reach of your business, but it is a lot helpful in improving credibility. Building trust is undoubtedly not easy. It's a tedious and time taking process. To keep your business stand ahead of the crowd, the design functionality of your website must be outstanding. You can look for the internet web page designing services to find professionals for web development. For cracking the best deal, we recommend you to create the necessary project proposal that can be a lot beneficial in fetching the quotation from renowned web designing firms. If you are taking the idea from scratch, you will need a full-fledged team of web designers, graphic designers, developers, content creators, testers, and so on. However, for redevelopment or changes at the front-end of your website, you don't have to worry a lot. People often get confused between web designers and graphic designers because of the common attributes they share. But, that's just a misconception! Before you finalize your team, you must know how web designers differ from graphic designers, and if you need both of them or not.
Dynamic vs static:
It would be best if you decided whether you are looking for static solutions or dynamic ones. Graphic designers can be considered as the one source that fulfils the media requirement of web designers. But, it's not the only application of graphics. Graphic designers are equally needed in print media as well as in marketing agencies. To make your product sell in the market, you need to blend it with creativity. Graphics are known to attract the attention of people more than the textual content, and that's why designing plays a vital role in the market. When a web designer is creating a web page design layout, they need to be extra cautious about all the "users" and "visitors". They have to think about the design experience of every individual. In contrast, graphic designers keep a more generic division of "viewers". Different groups of viewers may have a different understanding of the media elements shared. Still, there is no change in the experience of perceiving them. Web designers work precisely on each of the design elements to improve the performance of the user across different platforms and different devices. Web designing is dynamic, and graphic designing can be static as well as dynamic, depending upon your end-goal. To work on the functionality of your site, you must have web designers on board. For the requirement of graphics, you can web designers work closely to share the requirements and get the best of the result.
Optimization of performance:
Web designers are dedicated to working on UI/UX designing of the web page. Thus, the optimization of design and design attributes is significantly crucial for them. Graphic designers are not so concerned about the image size and formats unless otherwise stated. But, web designers need to be cautious about:
A user can visit the website from any device and any of the available browsers. You need to follow standard image formats like .jpeg, .png, .webp to offer a similar experience to all the users across all the browsers. If you use the image formats that are acceptable on one of the browsers but not on the other, you will suffer from the lossy experience of visitors.
Size of media elements:
The standard size of images for each of the web pages on the site is decided to maintain uniformity across the theme. Web designers have to keep an eye on the dimension as well as the file size of the media elements embedded on the site. Since the file size directly impacts the loading speed of the site, it's to be taken care of during web optimization.
Typography is an indispensable part of web designing. When counting on other media elements, font style is something that needs the same attention. In the graphics, there will not be a change in visual experience. Still, when you are using the content on the website, it may or may not be displayed in the same fashion. The reason being all the fonts are not supported across the browsers. That's why the compatibility check is a must before updating any new fonts for the different sections of your website.
Your website is designed in the same way for all the users, be it from any country or caste or creed and even for people with disabilities. To offer the same experience, accessibility features like keyboard friendliness, colour schemes (light and dark versions of the same website), user forms, language change, resizable text, and navigation are a must. These will refine the customer experience.
CSS scripting & responsiveness:
Web designers can't only think about the media elements, but they have the challenge of maintaining the responsiveness of your entire site. Tweaking the design as per the layout and CSS tricks help you refine user experience with an intuitive user interface.
Feed your consistent designing requirements:
For graphics and media elements, you will be done with single-time designing. You may need help from a professional graphic designer for once in a while or when you want to redesign. But, you will consistently need a web designer's assistance to update the web page design layout. When the industry standards are changing at a fast pace, what's working today may not be working tomorrow. With the help of user data that you've acquired from Analytics of your site and visual data tools, you can understand the customer interaction pattern on your website. Leveraging all this data, web designers can help you with different options of the web page design layout. They will update the CTAs, typography, design elements, and even the graphics to be added or removed from your website. The goal behind these changes is not only the improvement of user experience, rather optimize the conversion rate of your website. Walking with the trends and experimenting with these ideas can make your website more functional and improve the relationship with the audience. When you are building from scratch, web designers follow industry standards only. You can enquire about your users about their experience with your business. Based on the timely survey and regular feedback, you can listen to the views of your website visitors. Some of the ideas can be realized to reality and bring profitable results for your business. There are endless possibilities to improve the web page design for your site. Considering your project requirements, you can think about the additions you like to make and the role each one of the individuals in the team will play. If you have the web development project in your hand or looking website redesigning services, you can write to us at [email protected]
7 Usability Issues & Fixes for your web page design
by Nikki May 7, 2020
You may have the zeal to learn and blend your knowledge with creativity to design your website on your own, but that may or may not be the right decision. With the portfolio designing or creating your website, it may be a huge deal, but for a business, a site means a lot. Unlike professional web designers, you may not be very particular about the minute details. Usability is crucial for web page design. You aim to please each of your visitors in a way that they stick to your site for a longer time. Here, we will be talking about some of the most common mistakes that happen to occur more often.
Unclickable click sections:
When you are using the ready to implement themes for your website, this is one of the most common usability issues. The CTA buttons and clickable sections are added on the website to click and let your customers interact. But, if they aren’t working well, the opposite happens. These small click buttons turn out to be the primary reason behind users leaving your website. Since people are visiting your website across different devices, the size of the clickable button may not be easy to click.
An idea to fix: You can check the responsiveness of the theme. Further, with CSS “padding” property, you can increase the size of the clickable area or option. You can copy this code in your CSS file and apply it for different classes and id.
The concept of pagination is to split the content of a single web page to numerous pages. It is introduced with the notion to shorten the page length upto certain extent. Since lengthy pages will have more content and media elements, it can reduce the loading speed of the website. Mostly, pagination is applied for blog pages on the site.
Though it is a usability feature, people on the web are using it in a not-so justified way. Since long-form content is in trend, companies are creating more lengthy content, just like creating an e-book. To drive more benefits from the perspective of SEO, these sites are then set to split in several distinct blogs. In such a case, if a reader is interested in reading, the page views increases, else you will find some of the customers who won’t be able to navigate to the right blog. This pattern introduces time to break the user attention and can negatively impact the ranking of the website.
An idea to fix: If you are using any such tactic to improve the count of blogs or for whatever reasons, we recommend you not to follow this idea of pagination on your website.
Duplicate page titles:
We aren’t talking about the title of your but that of your website pages. In the development phase, we often keep deleting and adding new pages, making changes and update. But, if you are making your website live; you must be cautious about it. The title of the web page is displayed in the title bar at the head of your website. The title of your web page tells the usability of your websites to the search engines like Google, Yahoo, and others.
Also, it plays a crucial role in the viewpoint of SEO. The page title builds the credibility of your website and the efforts you make to improve the experience of search engines as well as your users. Optimized results and known to answer queries of the users at the earliest. By default, the page title includes the name of your site and primary title of the web page of displayed content. But, you can edit and update while managing the SEO of your site.Now, either you remember to audit your site and update all the SEO and general settings of your site, or better keep track of these things right from the first phase of website designing.
Misaligned content copy:
Since you have the basic layout of web page design ready for you, you must concentrate on improving your content copy. You have probably heard a lot that ‘content is the king’ and it’s reasonably true. You can hire the professional writers to create more personalized sales copy for your website, but your work isn’t done yet.
As a web designer, you need to set the content on your website and update its typography, such that it can grab the attention of the user. That’s a common expectation that a user will visit a page; they will look into it completely. However, it doesn’t happen.
Ideas to fix:
To make the most out of your website, you need to understand the interaction pattern of the visitors. If you already have a site, you can refer to the heatmaps to get a better understanding of the user behaviour.
When you are talking about any product or service on the website, don’t just add all extent. Use some vector images, icons that tell the utility of that feature. You can add bullet points when you are listing the benefits of these features. The bite-size content is easier to digest in comparison to that of detailed pages.
Don’t forget to check all H1, H2, H3 tags for your detailed content. You can utilize the typography options to gain the user attention towards the content. Be precise and ready to cut, whenever and wherever it seems necessary.
Closing doors of user interaction:
You have created your websites for the users. So, they must be open to interaction with your readers and visitors wherever possible. If you are simply creating a blog, you will be able to get the feedback. For a website dedicated to the business, the visitors can be a sales lead. That’s why the contact page is set to be mandatory for every website. By the fear of spam mails and blank calls, sometimes businesses avoid adding their contact information. The phone calls can be really irritating, but you must not remove mails.
Ideas to fix:
You can encrypt the email that you put on the contact page, to avoid spamming.
Make your contact number clickable so that it can be navigated to the call log directly. This increases the chance of a greater number of users interacting with you.
Captcha codes are another barrier to smooth user interaction on any website. It’s really pathetic to give proof of your existence as a human and that too multiple times. You can replace captcha with other verification ideas like sum. It can be less tricky and easier.
No search usability: Not all the people on your site are coming as a visitor. Some people already know what they are looking for, mostly this occurs on the ecommerce sites. Such customers won’t spend a long time on your web pages or even the home page. They like to search for the product and navigate to the set page directly. By not enabling the search option on your website, you will surely disappoint all those dedicated visitors. Since those visitors know what they want, they are more likely to convert.
An idea to fix:
As a quick fix, you can simply add the search option by looking into the theme and checking internal options. For a better view, search option must be added on the home page of the site. You don’t have to check with your developer for same. You can check for search box code on Google and try below code to improve the search feature of your website:
You can replace the name of the website in the value section and use it for your website.
Detailed registration pages:
Be it a blog platform or an ecommerce site, users like the easy options. If you think it is very much crucial for the customer to register their account, you must check your registration page. A lengthy registration page improves the chances of customers leaving your website and interacting with some other company offering similar services.
Companies often collect user information to enhance user experience. If users start moving just because of all that information collection mode, it is undoubtedly not a prefered option.
Ideas to fix:
To improve the usability of your registration pages, you can narrow down the options displayed on the registration page. Once the user completes registration, you can drop a welcome mail and request to complete the profile. If the user is willing to make necessary changes, it will be done.
If you are offering a free service to your customer like Pixlr, an app that allows users to create graphics and edit images for free; you can skip the login options. Also, you can keep registration as an optional thing.
If you are running an ecommerce store, you must allow guest checkout as an option. In this way, you won’t be losing any customer just because of the registration process.
So, these were the common issues that the majority of people come across while creating their websites. If you need expert assistance or thinking of redesigning you can write to us at [email protected]. We have been successfully serving the industry as the website design company for more than a decade. We have an immense team of professionals and creative minds that can help you optimize your website results with our ideas.
Top 5 Designing Hacks That Site Web Designer Use to Improve Conversion
by Mike April 29, 2020
It's a common notion that improving the conversion of the website is only the task of the marketing and sales team. But, that's just a misconception. To increase the conversion rate of your website, you can uncover the chances of growth at every stage of the website development. The first and foremost task is the completion of the scope of work and finalizing the team you are planning to work with. Website development is the result of collective efforts, and that's why a brainstorming session with an entire team can bring innovative ideas to market your business. Further, this will give more ideas to site web designers to improve the look and feel of your website and to transform your landing pages to the conversion pages. Do you know that the average conversion rate for any website is between 2-3%?This implies that 2 or 3 of your hundred visitors will convert. Yes, that's very less! The availability of numerous options is the primary reason behind such a conversion ratio. To optimize your web page design from the perspective of conversion, here are the crucial designing hacks to be considered:
Reasonable usage of negative space:
Space of your website that's occupied with the content and media is the positive space, and the emptied section is called negative space. People believe that the more things you show, the more your brand will grow. But, that's not the case, for the website. Your website is not the store to keep junk. Though you have a lot of space on your website, you need to be selective about what to keep and what not. The look, typography, and the presentation of your content are much more critical. Leave an equal amount of negative space to keep the design of your website simple yet appealing.
Choose the colour scheme wisely:
The professional site web designers have in-depth knowledge of the colour philosophy. It plays a vital role in building the brand image. From the selection of colour combination for the design of your logo to the selection of colour scheme for your website, you need to understand the reason for using it. When the mockup of the website is designed, the uniformity must be maintained throughout the site. The colours scheme must compliment your logo and shouldn't be static. Don't go ahead with the existing combination of the theme; take a toll on your creativity. When you do not shy away from experiencing, you will find interesting ideas to implement. Selection of four-five colours, namely for background, text, links, and media sections, can help you make a distinction on the site. Give special attention to CTAs; try using contrast colours. You can also go with the idea of minimalism if you are sure that you can make creative graphics complimenting the theme you are using.
Make your site lively:
You are creating a website for people. So, your website must be interactive and understandable for every user. You can trust on the site web designer to create an appealing website on the CMS in the blink of an eye. There are thousands of free themes available to choose from, but don't get drowned towards them. Search for functional, and reciprocating themes like Parallax themes. The editing will be quite tricky and may need professional help, but they help you communicate the story of your business. With the paid themes, you can edit source code and add animation patches to improve the user engagement. Give special attention to CTA buttons. Keep the navigation of your website easier for users. Though it's the task of the developers to implement options like breadcrumbs or to select the menu pattern, site web designers have to keep these things in mind while creating mockups. For custom web designing, there is no restriction. You can explore anything to everything, depending on your creativity.
Addition of quality visuals:
The media elements like images, giphy, videos, 3-D patterns and much more can be added to your website. You can count on these quality visual ideas to showcase even the boring technical things in a tempting style. If you are creating your website and not like to spend a lot, you can take the help of online designing tools like Canva, Stencil, DesignBold, PicMonkey, to create stunning visuals. Keep in mind that you don't compromise with the quality of these images. But, when you are planning a website for commercial use, we recommend you hire professionals to create a personal story for your brand. By doing so, you will save the time and efforts you will put for learning and creating the visuals on your own. Also, you will get the quality ideas delivered at the right point of time.
Make your website design responsive:
With 56% of visitors interacting online with mobile devices, you can predict, but you can't be sure about the device that customer will be using to interact with your business. A part of the responsiveness of the website is done from the backend, but the site web designer will create the change in the visual layout. If you want to tweak with the responsiveness of your website, you can search for CSS tricks online. By trying them, the media files will automatically adjust them as per the screen layout. Before making any changes in the live site, it's recommended to take the backup of the website to avoid any data loss. Now, when you know the tactics to improve the conversion of your website, you must audit your site and try implementing if this works for you. Remember that merely having landing pages on your site is not essential, the optimization to improve conversion is vital. You might have more creative ideas in your head that need a technical backend, for that you can reach us at [email protected] to help you with expert assistance.
get free consultation