Role Of Digital Marketing Experts In Quality Website Design
by Milan May 25, 2020
By the end of 2019, we had 1.72 billion live websites on the internet, and the count is increasing daily. If you are planning for a website, to make your digital entry in the market, what difference will you make? Considering the ever-increasing competition, it will be tricky for you to lock your space on the web. After making your website live, you have to hire a team of marketing experts. That’s nothing new; every other business in the market is doing more or less the same thing. Once you hire the marketing geeks, they will look at your site, perform analysis, and soon come with a list of updates for your website. And, by chance, if you pitched to a full-fledged IT company, they will push the plan of website revamping.
You will be taken aback!
This idea of redesigning just after web development is like a shock. But, if you truly understand the requirement and utility of changes, you will instantly give a green signal.
The website revamping will not come for free, and it will add to your budget!
You can save on such expenses by taking your first decision wisely. For quality website design, you must count the IT companies that offer all the services under one roof. During the selection of resources for your web development project, you can ask for the timely assistance of resources like digital marketing strategists, professional content writer/copywriter, and graphic designers, in addition to the website designers, developers, and testers. You can check for the portfolio of the company to affirm your choice of resources for your website development project. Once you get on-board, a brain-storming session with all of your team members can help them understand the vision of your business. This will make it easier for the company to imbibe the same values on your website that you want to share.
How can digital marketing experts make your website convert?
If your website is not performing well, it is not worth getting into space. Web development is not merely getting your site live; rather, it is to make your business convert. There are a handful of web development firms that promise A/B testing for your website to make it more functional for your business. Web designers with their industry knowledge and experience of digital marketing experts try to improve the conversion rate of your website. When web designers care to refine the look and feel of your web page design, marketing geeks impart the ideas to make it more interactive. The more user-friendly your site will be, the less effort you have to put in paid marketing of your website. Now, we will talk about the efforts that digital marketers put in your site during the web designing phase:
Trends: To stand ahead of other businesses, your knowledge about market trends must be up-to-date. Earlier, even the flash sites were workable, but not anymore. The current trend of web page design is walking with minimalism, dark theme, parallax, and storytelling ideas.
Marketing geeks come across several websites regularly. Sometimes, that’s to understand the requirements of the business or to understand the customers. They have tuned with the search engine algorithmic updates and advise you to avoid certain practices in the design layout of your site.
Convertible graphics: When the flow of the site, as well as the content, is ready, graphic designers get more time to add creative ideas. Marketers often give more selective and precise images to the designers for reference and save their time of research.
The media elements are known to grab more attention than the textual content, and that’s why collectively they have more opportunity to think of more interesting ideas. As the trend says, you can explore new formats of graphics. The designers may not like it, but they are often asked for reducing the file size and change formats to make it easily accessible through all the browsers on the web.
CTAs: The ultimate goal of your website is to build a link between your website and customers. You may be able to bring in visitors to your website, then call-to-action (CTA) buttons make them navigate through your site. Placing CTAs on your website is also one of a task. You have to choose the section wisely, such that people will neither miss your content nor CTA.
They will guide you about the position of CTA buttons on your site that can improve the session time of each of your visitors. The more the people will explore your site, the greater will be chances of conversion. That’s the same strategy behind revamping your website.
Content development: Even if you have a fully functional website ready for you, you can’t launch it without personalized content. Though it seems easy to copy the content and get niche-based content ready within minutes, that’s now how it works. The other companies can file the claim of plagiarism of content. The sales copy of your offerings must be unique and conversational with specific emphasis on keyword optimization.
The fresh content of your website will eliminate the need for content auditing at a later stage of your website. The assistance of digital marketing experts will make your website more accessible to search engines. Your website will not be only visually pleasing; rather, it will be more engaging and clutter-free. Those of you already have an idea in your mind; you can write to us at firstname.lastname@example.org to discuss your business needs for website designing.
I Need a Website Designer. Where and How Can I Find One?
by Milan May 6, 2020
With the advent of digitalization, offline as well as online businesses are seeking ideas to create a web presence in their business. In the last quarter of 2019, there were 1.72 billion live websites as a part of the World Wide Web (WWW). The figure is sure to grow, as technology is continuously evolving with time. There will be no comeback, for sure. To build the online presence of your brand is not that critical, now. You can build a website on your own with the help of online website builder tools. But, the motto is not only to create your site; rather, it is to offer a flawless experience to your customers. You might have a good knowledge of designing, but not of development. You might have amazing marketing skills, but not an aptitude for the sales team. Practically, it is impossible to perform all the roles in any business at your best. And, that's why hiring professionals is the best option. Ultimately after your trials with basic ideas when you want a perfect site, you may find yourself saying 'I need a website designer'. Well, you need not worry. Further, we will guide you with the options to find and hire a professional website designer to get you a stunning looking website.
From where can I hire a professional website designer?
To hire a professional website designer, you can seek different ways of recruiting resources. You can trust upon the hiring platforms, job portals like Indeed, Naukri, Monster, TimesJobs, and so on that can help you connect with the employees directly. Leverage the power of search engines like Google, Bing, DuckDuckGo to explore design agencies as well as full-fledged IT businesses.
Freelance platform: If you are looking only for a website designer for short-term goals, you can navigate to the freelancer sites. On those platforms, you can trust the project quality based on ratings and reviews. You can check their portfolio to make choices among numerous options.
Design agency: Again, you will be counting on professional web designers only, but you will be working with the team. You can connect with them for the short term as well as long term projects. When you connect with any design agency, you must enquire about the other services they offer. Let's say they are into advertising, promotional, branding design, and visuals; then you can connect with them for future services as well.
Full-fledged services: The IT companies offering full-fledged services is also a web design company. Associating with such a company can reduce your tension of finding experts in different segments of the business. Further, you can uncover more opportunities by outsourcing your projects to them. If you are a medium-size business, we recommend you to look for more options for the association. This will surely enhance the opportunities for growth.
How can I find a professional website designer?
When there are so many professionals out there, you may have a hard time deciding which one can be perfect for your business. We will be sharing a few steps that can help you with the decision making:
Prepare your project plan: Hiring a professional when you don't know the task that needs to be done is like flying in the air without any knowledge of direction. Before you start this talent hunt, you must have a basic layout of the project ready in your hand. Make a list of must-have and just-to-flaunt features. This will help you with deciding the budget.
Tenure of association: Once you get your project plan ready, you will get a better idea about your end goal. For short-term goals, hiring freelancers or small design agencies can do the needful. However, when you are starting from scratch, you have to make a fair choice between a full-fledged service provider company or design agency.
Analyze and compare: Irrespective of your choice of resource, you will find many look-alike businesses and freelancers. Everyone has their unique philosophies of work and values. Selection of the best will be a tough choice. Still, you have to compare them based on several factors experience, profile, reviews, post-deployment assistance, and services.
Budget & process: Based on your end goal, you will try connecting with several web designing agencies, and businesses will try to connect with you and share the quotation for your requirement. After analysis of the company profile or that of a freelancer, you can finalize the budget and project deployment process. Also, you must complete the process and communication mode that you will be following to check the progress of the project.
Haven't you found a web designer yet? Let's discuss
If you have a project plan ready and like to hire a website designer, please write us email@example.com. As a web design company, we have been successfully serving in the market for more than a decade now, you can trust with your project.
13 Must have pages for every business website
by Milan April 29, 2020
Every business that wants to explore the digital market needs to have its website. Unlike the old days, creating your websites is not that challenging now. Still, it is more of a responsibility as people can interact with your business directly. Your single mistake of not fulfilling customer expectations is enough for you to lose your customers. Your website is like a salesperson who is direct selling products/services in the market. To make the most out of your website, you must not leave a vent anyway. Irrespective of the mode of website development you opt for, your website must have below listed pages for a professional look.
Home page is the primary landing page of any site. The design layout of the web page must be simple, sober, yet classy. Since it’s impossible to talk about all of your offerings in detail, you need to be short, specific, and precise here.
Don’t add a lot of media elements or content here, as you have optimized the loading speed as well. With the help of professional writers, you can get the catchy phrases and punchlines that can entice your customers to explore more and more. The brief of your services or product categories in case of ecommerce businesses can create curiosity among the visitors to interact with your website further.
Like yours, there are so many businesses out there. When dealing online, there is a huge risk of confrontation with fraudsters, and this makes it critical for people to trust businesses online.
With your ‘About Us’ page, you can share the story of your business. This develops the trust of your customers upon you, and they can blend with you in better ways. Usually, the company introduction page is so boring and monotonous. Still, you can brainstorm some ideas with your web designing team to make it more interactive and unique. Startups can use graphics and interactive media elements. In contrast, established businesses can share the timeline and talk about the milestones attained with the recognition received. You can talk about the things that make you stand ahead of others. The SMBs can take a chance to introduce their team members; it will improve the face value of your business.
You can have a distinct service page, or it can be linked to the briefs you have mentioned on the home page. From the perspective of SEO, it is advisable to create distinct service pages for each of your offerings.
With individual service pages, you will get more space to give voice to your offerings. The sales pitch is required, but add a bit of human touch to let customers read and engage more. The professional copywriters can help you with creating the content with a blend of creativity and keyword optimization to drive better results in marketing.
This page is mandatory only for ecommerce and product-based businesses. The shop page for ecommerce websites will have a lot of things to care about; we will talk about it in another separate blog. Talking specifically about product-based businesses only, you have to create short descriptions and briefs of features.
In association with the features, it will be better to talk about the benefits. if you don’t want to put a lot of details, we recommend you to link them internally with the blog pages.
To answer frequent queries from the clients, FAQ page can be helpful. FAQs bring assurance to your website visitors that you care about their concerns. By adding these questions, you will reduce the fraction and save more of your time of answering common concerns individually. This gives more clarity to your customers.
You can add CTAs in your FAQ section and improve the internal linking of your website. When customers have clarity about your policies and service pattern, they can trust your business.
People don’t believe what they read, but they believe in what they see. Testimonials are the voice of your clients, and they are replaced with term ‘reviews’ for the products.
The ecommerce business owners must check with the review section below each of the product detail pages, and the service-based businesses must add testimonial sections on the home page. Testimonials are known to boost the trust of your to-be-customers. You can raise the bar to the next level, by adding the link of your businesses of previous customers with their due permission.
On your contact page, you can add a contact form as well as share your business details like name, the physical address (if any), email address and contact number.
You can also add other interaction modes like Skype, LinkedIn, social channels, fax number and business hours. The addition of your business details to your site adds to the credibility of your brand. Your availability and receptiveness for your visitors and clients enable them to interact and network more easily.
The service business doesn’t have new things coming up every now and then. With the help of your blog page, you can keep your visitors engaged with some form of informational as well as marketable content. Here, you can talk about your offerings and how different products are beneficial for your customers. Your entries like the ones in journals will be displayed in the chronological order.
Your blog page can be a great source of lead generation as marketers are leveraging the power of quality content to entice more customers to engage. And, you need not be technical all the time. Just be relevant to your field and talk about your opinion regarding updates and innovations coming by. You can keep your content interactive to let people connect more.
Press and media page:
You may be launching your new product or attended some meet-up recently. In this section, you can add all such information and add another option to trust your business. You can also share the employee recognition and some inter-company events that you have conducted or participated in.
Terms & Conditions:
You may call it T&C, Terms of Service or by any other name. To market your services or products online smoothly without any confusions, it is better to make your customers agree upon the terms you are putting for the usage of your offerings.
In this page, you will be talking about the intellectual property and guidelines that you are following. If you are using any third-party software like the ecommerce businesses use for payment, you aren’t responsible for the way in which they are using the data.
The sitemap is nothing but the index of your website. It is set to be mandatory page to help search engine bots crawl through your site and improve your ranking in the SERPs. HTML versions that are added to your site as a web page are to help your visitors with easy navigation. XML versions are known to be helpful for search bots.
Creating a sitemap for your site is not that big deal; you can make it online with the help of sitemap generator tools. If you like to restrict the display of certain webpages, you can mention it in the robot.txt file and create a sitemap after that.
404 error page:
404 error page or page-not-found page is also to be created. Yes, you read it right. You need to create the page that’s already not found. Well, that’s to show to your customers that what they are looking for is not available on your site.
This can end their frustration of getting answers rather than the display of irrelevant content on your website. In the end, you can give the link to your home page, to let your people interact or search for something else. In addition to the above-mentioned pages, here are some of the pages that you would like to add now or later. These are the search result page, jobs/careers page, event page, affiliate link disclosure page. If you are collaborating with any third-party business, you may have to add some more pages to your site. You can audit your site and check if you have any of these web pages missing from your website. If you are looking for a Web development agency in the UK or India, you can connect with us; we are ready to serve you with the professional web designing services for your business.
Web Designer’s Hunt to Refine the Web Page Design
by Milan April 29, 2020
The design and aesthetics of the website speak a lot about its identity as a brand. When there are so many alternative resources for the same services and products, it's tough to keep the visitors stuck to your site and get them converted to customers. To improve the web page design of your site, you can learn and try the tricks on your own. But, that will be a time-consuming task for sure. When you have numerous other things to handle, the professional web designers can help you maintain the magnetism of your website.
Do you need a web designer?
The DIYers and creative minds may try some things to build their website on their own, and that's a lot appreciative for them. It won't make a huge difference as long as it is from the perspective of personal branding, but if you are jumping into the professional market, you need to stand out of the crowd. Web designers not only help you with the improvement of the front end of your site, instead they concentrate on the selection of the design that can accelerate conversion rate as well. Your goal is to develop your standalone identity as a business. So, please leverage their knowledge of years to drive better results. It will be a one-time investment for your business, but, believe us, it will be worth it.
Where can I find a web designer ?
To hire web designers, you can connect with the website development companies, design agencies, as well as opt for freelancers. For a wise choice, you must decide and set the end goal of the project. Let's say; you want help with graphics and layout manipulations, then web designers and graphic designers can be the right choice. But, if you have significant goals in your mind or are looking for website revamping, web designers may not be enough. By outsourcing such projects to the web development company, you can reduce the trouble of looking for professionals from different segments to improve the overall quality of the web.Also, you can count on design agencies, if you are looking for designing marketing and sales content like brochures, hoarding designs, promotional content and so on. With set goals, it will be easier for you to decide on the options and select the optimum one for your requirement.If you are on a tight budget and like to hire an individual web designer, you can explore freelance platforms like Freelancer, Fiverr, Appen, and several others. Don't trust on the free resource hiring platforms, as they don't have any tools embedded for smooth functioning. You can count on the freelance platforms, as they have set tools like task management, time calculation and communication portal to smoothen your work with the resources sitting across the oceans. Working with freelancers directly via non-reliant platforms can be an informal and lethargic task, but with professional platforms, you can easily manage it.
How to decide on the best web designer?
Hiring is a tedious process, and as long as you don't have HR on board to help you select the best resource, you have to be extra cautious. While you are going through the profile of the company or individual resource, don't blindly trust what's written. Here's what to count on:
Look for the portfolio of the web designer. It will solve the riddle for you.
Review the profile and check with the client testimonials.
Ask for the quotation and compare the pricing offered by companies and individuals.
Enquire about the additional services they are offering. It can be helpful for long-term association with the company.
Tools that can be leveraged to communicate smoothly.
Irrespective of the idea you choose to hire the web designer, keep your list of questions ready to understand their approach with the designing. To stay updated with the trends, you can communicate within forums in the community to create a fully customized website of yours. If you are looking for web designers to tweak the design layout of your website, you can write to us at firstname.lastname@example.org.
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