Category: Web Design Agency

List The Major Setbacks Of Website Maintenance
by Jose August 8, 2020
In 2020, 1.5 billion websites are present on the web, and to your surprise, only 200 million of these are active. What has happened to the sites that went inactive, and why? Well, there can be many reasons for it; like the owner closed the business, never got the time to make that website live, ran out of budget, forgot to upgrade the hosting plan, left the idea of business just there, or even didn't have time to manage. There can be a lot many silly reasons or even more worth it reasons for inactive sites. But, believe it or not, you have to devote your time and efforts, to make your website a success. There will be a lot many pitfalls in the journey of owning and working on the success of your website. There will be technical glitches, non-technical problems, hosting issues, or some third-world issues. Let me list the major setbacks that will bug you and make you stay awake for the entire night, finding one silly thing where it went wrong.
Compatibility of themes
Plugins:
APIs support
Web hosting issues
Jumping from the old website

How Does Mascot help In Branding?
by Peggy June 12, 2020
Whether you are planning a new venture or already own one, you ultimately want the success of your business. It will never happen without customers. That's why you have to strengthen your relationship with your customers. In contrast to the product-based businesses, it is tricky for the service-based business to bridge the gap between customers and companies. Usually, the web design agency takes the approach of content marketing and focuses on the service. Flooding the content may help you improve the reach and ranking of your site, but you are not alone in the race. Several other businesses are trying the same tricks to gather some traction. You try your best shot to add the human touch with the personalization of your business. So, why not add a person to your brand? That's what mascots do! The Mascot is the human/anime character that you can add to your business. It may or may not be used for the logo of your site. That's entirely your choice. But, count on the Mascot as the additional element that helps you market your offerings in a more approachable manner. There is no restriction and standards for the Mascot like it should have a human or a thing, you can give the shape it, as per your creativity. Now, let me share the bonus points that Mascot can add to your business: Amul Hostgator
Gives a face to your brand:
- Android:
Amul:
Unhired storyteller of your brand
Let me share some of the fantastic examples:
Pillsbury Doughboy:
Duracell bunny:
A useful tool for marketing:

Role Of Digital Marketing Experts In Quality Website Design
by Alice May 25, 2020
By the end of 2019, we had 1.72 billion live websites on the internet, and the count is increasing daily. If you are planning for a website, to make your digital entry in the market, what difference will you make? Considering the ever-increasing competition, it will be tricky for you to lock your space on the web. After making your website live, you have to hire a team of marketing experts. That’s nothing new; every other business in the market is doing more or less the same thing. Once you hire the marketing geeks, they will look at your site, perform analysis, and soon come with a list of updates for your website. And, by chance, if you pitched to a full-fledged IT company, they will push the plan of website revamping.
You will be taken aback!
This idea of redesigning just after web development is like a shock. But, if you truly understand the requirement and utility of changes, you will instantly give a green signal.The website revamping will not come for free, and it will add to your budget!
You can save on such expenses by taking your first decision wisely. For quality website design, you must count the IT companies that offer all the services under one roof. During the selection of resources for your web development project, you can ask for the timely assistance of resources like digital marketing strategists, professional content writer/copywriter, and graphic designers, in addition to the website designers, developers, and testers. You can check for the portfolio of the company to affirm your choice of resources for your website development project. Once you get on-board, a brain-storming session with all of your team members can help them understand the vision of your business. This will make it easier for the company to imbibe the same values on your website that you want to share.How can digital marketing experts make your website convert?
If your website is not performing well, it is not worth getting into space. Web development is not merely getting your site live; rather, it is to make your business convert. There are a handful of web development firms that promise A/B testing for your website to make it more functional for your business. Web designers with their industry knowledge and experience of digital marketing experts try to improve the conversion rate of your website. When web designers care to refine the look and feel of your web page design, marketing geeks impart the ideas to make it more interactive. The more user-friendly your site will be, the less effort you have to put in paid marketing of your website. Now, we will talk about the efforts that digital marketers put in your site during the web designing phase:- Trends: To stand ahead of other businesses, your knowledge about market trends must be up-to-date. Earlier, even the flash sites were workable, but not anymore. The current trend of web page design is walking with minimalism, dark theme, parallax, and storytelling ideas.
- Convertible graphics: When the flow of the site, as well as the content, is ready, graphic designers get more time to add creative ideas. Marketers often give more selective and precise images to the designers for reference and save their time of research.
- CTAs: The ultimate goal of your website is to build a link between your website and customers. You may be able to bring in visitors to your website, then call-to-action (CTA) buttons make them navigate through your site. Placing CTAs on your website is also one of a task. You have to choose the section wisely, such that people will neither miss your content nor CTA.
- Content development: Even if you have a fully functional website ready for you, you can’t launch it without personalized content. Though it seems easy to copy the content and get niche-based content ready within minutes, that’s now how it works. The other companies can file the claim of plagiarism of content. The sales copy of your offerings must be unique and conversational with specific emphasis on keyword optimization.

What Are the Web Standards for Professional Web Design Development?
by Daniel April 29, 2020
From plain HTML websites to interactive and responsive ones, we came a long way in this digital journey. But, it wouldn’t have been possible if we never had web standards. To help you with this jargon “web standards”, let me give you an example. Let’s consider you are building an ecommerce website, and you use a shopping cart as a symbol of the cart. Some other businesses are using a basket, while someone is using a vector image of the building or symbol of the product; will a user be able to understand what you are trying to convey. That would be impossible, as and when customers belong to different locations and speak different dialects. In such a situation, you have to create different websites to target your users in different regions, and that will create a more troublesome state. It will add to the budget as well as the headache of managing these many IPs. And, it’s not only about the layout and content in the front-end. In the same way, there is a distinction in the pattern of coding, security, responsiveness, web architecture, accessibility, and much more. In this blog, we will be taking all of these web standards topics one-by-one showing their need in importance for professional web design development. Web standards are nothing but formal specifications set by standard authorities to ease the usage of the internet for users, visitors, as well as developers. You surely like to know more about these authorities.
Who decides web standards for professional web design development?
The founder of the World Wide Web, Tim Berners-Lee, led to the creation of W3C. W3C stands for World World Web Consortium. It is created with the mission to improvise the user experience over the web, irrespective of the browser or device it was accessed with. Back in the old days, when explorers use to work with different technologies, it was a disastrous experience for internet users. As those websites supported on Internet Explorer displayed in the deformed format on other browsers. It wasn’t a pleasing experience for users for sure. Later, other standard organizations like Ecma, IETF, WHATWG community came in support of W3C to introduce the web-standards that grew with the need of time. Now, we will walk you through the lane of web standards that every web design agency has to adhere:Coding standards:
Graphics:
The basic standards set W3C include:
- JPEG and PNG file format for images, so that they can open across the web normally.
- WebCGM and Webp format is set for vector graphics in order to manage the quality of the image and optimize the performance of the website.
- For data visualization, SVG is a pre-decided format to ease the editing of pictures in different editing software.
Web architecture:
- URL and URI structure of the website.
- Sitemap that needs to be in the XML format.
- Data representation format with HTML/CSS
- Data transmission protocols like HTTP and HTTPS, TCP/IP
- Data encoding and secure payment standards like PCI DSS and so on.
Mobile responsiveness:
Though the idea of mobile responsiveness came only with the mobile-first approach, now, responsiveness is a more critical factor. The notion of responsiveness is to offer a flawless experience to your users irrespective of the device dimensions. Earlier, the size of the screen was standard. Thus, few of the companies started creating two prototypes of the website: one for mobile and other for the desktop screen.
Accessibility & security:
When you are designing the website to serve the need of every individual accessing the web, you have to think from everyone’s perspective. But, the perspective of all people can not be the same. And, that’s why, W3C created standards that can help all the individuals associated with the project, say, writers, designers, testers, trainers, policy creators, and so on. With a notion of creating “Web for all”, the standards are set for accessibility, internationalization, the privacy of the website, and care about the security of the website.