What Strategies Do Best Web Design Company Websites Use To Improve Their Conversion?
by Alice August 28, 2020
We trust that you are keeping up with yours & your family’s health. In these challenging times, you must be very concerned about your business & we understand that. We won’t ask you whether you own a site or planning to launch one. Because, if you are reading this blog, you likely plan to implement these strategies further or want to add this information to your knowledge box. Chances are more for the former option than the later. You want to know the secrets behind the success of websites; we will definitely brief you about it. But, here we like to add one important note; check with your website’s traffic. We know that money is the ultimate driving force, so conversion is the central focus. However, it’s not possible to check with the conversion, if you don’t have healthy traffic coming at your site. Connect with marketing professionals of your team to get an idea about your regular website traffic. If you like to, you can also check the website traffic, average session time, the bounce rate, unique visitors, demographics of visitors, the stage upto which visitors are checking your offerings; and a few more details from your Google Analytics reports. These reports are essential for you to think and plan about the conversion of leads from your website.
What is Conversion?
In layman’s terms, the conversion rate is the percentage of visitors coming to your website & completing the desired action. This desired action depends upon your end goal. It can be signing up for a subscription, filling out a form, downloading an ebook, or placing an order straightaway. The conversion ratio (conversion rate) is the percentage of the customers converting in proportion to the visitors on your website. You may not believe it, but the ideal conversion rate of the website is somewhere between 3% to 5% and that too after a lot of hard work & efforts you put. If you are a shop owner or serving the business industry irrespective of business niche, you surely know that every visitor coming to your store does not buy your offerings. Likewise, every visitor coming to your website is your potential customer, but they may or may not buy from you. In contrast to a physical store, you can’t talk to your customer’s to make them stay & convert, and that’s why you have to make your website do that. Now, that’s the tricky thing to make your website communicate like an individual. It’s the time to talk about the strategies that best web design company websites adapt to improve their rate of conversion.
How do I convert my website visitors to customers?
Your website is the primary entity of your business. Keep your site updated and try below tactics to improve engagement with
Check site’s performance: When talking about the performance metrics of your website, it involves analyzing the page load speed, responsiveness, media elements and their representation format, accessibility features for easy access on the web from multiple sources, and resolution of bugs from the backend. There can be requirements of scaling graphics or optimizing different sections of your website, you can check with Google Pagespeed Insights, GT Metrix to get information about the overall performance of your website. Design landing pages: You can have as many landing pages as you need. Depending upon the utility and end goal that you want to create, design the landing page for your website. The web page design of your landing page must have a catchy phrase in above the fold region, keyword-rich and precise content explained about your goal, relatable graphics and other media elements with a CTA button to let the user interact with the website. Leave enough oxygen space for your users by managing white space on the web page. Maintain consistency in design exactly like that of your website. A/B testing: There is no fixed design rule or idea that can be implemented on any site to make the customers stay. The conversion can be considered as the success of the website, and there is no formula to attain it. The secret is simply to keep trying and don’t stop even if you succeed, try working for more. A/B testing is keeping 2-3 variants of your landing pages. You will be tweaking the content or images every fortnight and check the response of customers upon the same. Appropriate use of CTAs: Call-to-action or CTA buttons are added on banners or other sections of your site to let people explore and not leave instantly. But, this doesn’t mean to fill your entire page with CTAs. The customer may get confused or click on secondary CTA, which may not be necessary as per your goal of conversion. Be picky about the colour and typography of CTA buttons; add basic animation when customers take action to hover or click. Establish two-way communication: You can’t succeed in making sales if you are the only one speaking about your offerings. When you are talking about your products and services, your customers will have the query, and by giving them options to talk to you about, you will be creating opportunities for conversion. You can integrate the live chat tools, add subscriptions forms and create a survey to get the customer feedback from time to time. Users can interact with you on live chat, but adding an FAQ page will be more effective, as common queries will be answered in prior.
Tools to help you with conversion rate optimization
Your website has the potential to attract people, to convert them to customers and retain them for a lifetime. But, it’s not a one-time establishment, website optimization is the process. Any idea or marketing tactic that has worked for one time may or may not work forever. The result of these strategies can bring a long-term impact when you evaluate your website timely and curate your strategies based on your analysis. Majority of you have already been using Google Analytics to understand the analytics of user behaviour with your website. If you haven’t tried yet, configure your website with Google Analytics & Google Search Console to know your users better. Moreover, you can take help of CRM and analytics tools to help you with more data about your website. You can count on tools like Hubspot CRM, Lucky Orange, Hotjar, Crazy Egg, and many others. This third-party software will give more information about customer interaction at your website in the form of charts and heat maps that can help you update your strategies for conversion rate optimization. If you are looking for professionals to help you at the marketing front to improve the conversion rate of your website, you can reach us at [email protected]
Top 5 Tips To Understand How Reputed Is The Web Design Company That You Are Hiring
by Daniel August 24, 2020
When you have a project in hand, a proposal is waiting on the other side of the mail; you will get anxious. If you do not have the list of capable freelancers or link with a few reputed web designing companies ready at your desk, you might end up falling in the pit.Not literally! But, the wrong decision is equivalent to a similar situation.Though you are the third-party deal maker, the client is relying upon you. This implies that you will be answerable to all the good, bad & ugly situations coming in the project. That’s why you need to be very cautious while outsourcing projects to any other business. It’s not that you check a few businesses online, ask for the quotation for the similar project requirements & connect with them. You have to be selective in your choices. Here, we will clarify a few points that you must be very keen about:
It’s not all about the website; the company profile is much more than that. The website will give you a fair idea about their offerings. Still, it’s the real communication that speaks more than the badges and awards. The reputed businesses often post the case studies of the projects or industries they worked for. Since one shoe doesn’t fit all, one company will not be able to give a solution to every problem. The knowledge about the industries they have served will help you decide whether to give your current project to this company or not. Don’t forget to check with the team size, work process, and organizational hierarchy for designing as well as the approval process. This will help you ease & tweak the things as per your project requirement.
Tenure of association:
Depending upon the requirement of the project, you may or may not require a long-term connection with the resources whom you hire. Still, it would be best if you discussed the tenure of association.
The primary reason is to check the availability of the web design company or individual resources for specific projects. Every business & individual has its plans for growth & goals to attain. Many-a-times, clients stick to the work quality or process of certain resources, and they break the deal when that resource moves out of the project.
Though it sounds dramatic, it happens! When you have an idea about the availability of resources, you can promise tenure & reduce the chances of any such misery. Another crucial thing is, resource hunting is a tough job. By your luck & efforts of your HR team, if you connect with the value-adding businesses, the long-term association will have more benefits financially.
The project portfolio of the company as well as that of an individual is equally important. Analyzing portfolios will help you understand the things if you will be missing any. Also, it will help decide the platforms, framework, technology in which the resources are more compatible working. This will aid you in decision making.
Web design company reviews:
Listening to other people & their experiences is always known to add value in one’s life. By checking the testimonials and reviews of the web design company you are planning to hire for the next web development project, you will be able to know the past experiences of their clients. The reviews & star ratings, when combined, can help you make the right choice of the businesses you can connect with.
Cost vs. value:
Let’s say, your client has the project that needs a graphic designer & web designer. There is a company A, offering web designing services, company B offers & matches with the budget. Still, the process will need a creative writer to give voice to your ideas. Now, there is company C, which offers all of the three services, but a little bit ahead of the budget. If your current client can’t stretch the boundaries, you can’t do much. But, if you connect with the company C & keep your links active, you will find them adding value to your business. Such decisions must be taken smartly based on factors like cost vs value, time vs cost, quality vs time vs cost, and so on. After deciding everything, share your word about the rules of project conduction, & get the NDA signed. If you are hiring the resources directly for your project, that will be a different case. However, when you perform project outsourcing, you have to be extra cautious about the project security norms. With an experience of more than a decade in the field, we have covered almost all of the business niches for one or other companies. If you have a project idea to discuss, you can write to us at [email protected] to discuss the details.
List The Major Setbacks Of Website Maintenance
by Jose August 8, 2020
In 2020, 1.5 billion websites are present on the web, and to your surprise, only 200 million of these are active. What has happened to the sites that went inactive, and why? Well, there can be many reasons for it; like the owner closed the business, never got the time to make that website live, ran out of budget, forgot to upgrade the hosting plan, left the idea of business just there, or even didn't have time to manage. There can be a lot many silly reasons or even more worth it reasons for inactive sites. But, believe it or not, you have to devote your time and efforts, to make your website a success. There will be a lot many pitfalls in the journey of owning and working on the success of your website. There will be technical glitches, non-technical problems, hosting issues, or some third-world issues. Let me list the major setbacks that will bug you and make you stay awake for the entire night, finding one silly thing where it went wrong.
Compatibility of themes
When you see plenty of options to get free themes as well as paid ones, you instantly consider that creating a website is extremely simple. But, believe me, it's not a piece of cake. This happens to be the first and foremost issue that developers will be facing when selecting the theme for your website. If you are not in a mood of creating things from scratch and hiring resources to apply the theme of your choice and add a few vital functionalities, you can't simply go ahead purchasing the theme. The resources of the web design company that you have hired will check for the compatibility of your chosen theme with the latest version of the framework or CMS that you are using to design your website. If the selected theme is not compatible, you will be left with no other option then checking for the right theme.
Plugins are the added functionalities to your website that will help the web design company to add features without worrying about starting things from scratch. By adding these existing ready-to-implement features, the developers can concentrate more on customizing their layout as per the theme of your website. However, the implementation of the plugin isn't as easy as its addition. You have to check its compatibility with the latest version of your platform. There are no restrictions & set standards for plugin creators so that it won't be easy on you. Majority of the plugins give basic features for free and request you to upgrade your store to claim major functionalities. You have to check with the type of features that you will need and check for the best one that offers most of them. It would be best if you were cautious while adding plugins, as it will make your site bulky and directly impact on its loading speed. The un-updated plugins will not go well with your website, and the frequently updated ones will leave you no choice but to upgrade. When you want to see the changes that this new implementation will bring, keep in mind that it can go wrong if your website is not compatible with those changes. That's why, even if you have access to the backend of your store, take the assistance of your technical expert or content with resources in the web design company before updating the plugins. Check the detailed information about changes that will be coming with that update. If you will get a green signal, upgrade the said plugins added to your site.
When you want to use third-party services to manage your content, marketing, sales, and different segments of business, you have to integrate their APIs at your store. With the change in dynamics, shared standards and updates of search engines, APIs are set to resolve bugs and to upgrade themselves. Every update may not be that major that it will change the frontend functionalities. But, there are chances that upgrade may not sustain righteously with your existing version. Before implementation, please go through the details of the latest update and then implement it on your store. It's better to take assistance from your developers before hitting update.
Web hosting issues
Web hosting is one of the crucial parts of web designing & its issues are something you can't get rid of. If you are hiring resources externally, you don't have to bother as they will be communicating with the web hosting provider. The concern mostly comes when you are navigating your site to different servers, adding redundant servers or losing some of your important web files. There can be certain compatibility issues of the theme or if it's going heavier than the handling capacity of your server. You can be stuck at any stage, and it's tiresome to wait in the queue to talk with the technical person and get your queries solved at once. Mostly, when you talk with the support team, they will be pointing at the problems from your end. That's why it's tricky to get your work done at once.
Jumping from the old website
If you are using the old version of the website since ages, there will come the time of expiry. In contrast to the expiry date of medicines, here your website will get dead if you won't upgrade to the latest version. These days, most of the CMS platforms have the option of installing the downloads of recent updates, but it's not the case for all. You may have to revamp your website or at least take the assistance of technical experts to upgrade your website with the latest version. We know it will add up your budget, but that's part and parcel of website maintenance. These are some of the common hardships that every website owner come across. Taking care of your website may seem easy to you if you are handling a single website, but it will be a lot hectic when you have website business running. You can rely on a web design company to build the alluring layout of your website and handle the timely maintenance of the same. If you wish to hire a web design agency in the UK to streamline your business by taking it online, you can write to us at [email protected].
7 Design Inspirations That Can Make You Stay Competitive
by Matt August 8, 2020
Every project has a set of distinct challenges that the designer has to overcome, irrespective of the idea or business niche. Amongst many, one of the common challenges is that of hectic deadlines & most of the things come with the tagline 'Share it ASAP'. With such unrealistic deadlines, there is almost no time for detailed research & new creation from scratch. This piles up the task for rework or creates the inventory of a simple 'Yes' type of design. Well, the truth be told, you literally can't do much about it; instead, you have to seek alternates that can make you walk on the rope of deadlines. Creating your design inventory can actually help you find the motivation on your dull days. You have all the creativity within you, but at times you may be inspired by looking at the available masterpieces from other web designers, and UI/UX designers.
As the tagline tells 'Always questioning, Always Evolving'. Awwards is easiest for professionals to connect, discuss, give critical reviews & offer space to evolve one's knowledge. The thought is not merely the creation of designs, but to know the inspiration & offer salutation to the thought process behind the designs. The valuable contributions across the world are nominated and awarded timely as a badge of honour.
Majority of you have already connected with the community & networking with the renowned brand of Adobe. You can showcase your portfolio and check & follow the profiles of fellow designers. By setting search preferences for location, timeline & popularity index; you can filter designs of fellow designers & contribute similarly.
Designspiration is inspired by Pinterest. The ease of usage of social media cum idea library has connected so many users to help find the right type of interests. Likewise, Designspiration allows the design community users to search, save, make collection & leverage it to add creativity in designing the layout for your posts.
Founded in 2002, Template Monsters happen to be an angel for all the designers out there. They have a massive collection of flawless designer templates available for the usage of creative graphics. You can download the templates at affordable charges and handle the client projects with utter ease. With the membership of a few such design platforms, you can streamline the designing process very well.
If you are working for a website designing project, creativity is not enough. Rather you have to seek for the ways with which your creativity fits in the requirement of responsiveness of the website's layout. The requirement of responsiveness will keep evolving & designs available at responsivedesign.is can help you walk ahead with the trend.
When the design will go along with your notion of creation, but not getting responsive; you have to play with the codes in several categories. CSSNectar helps you evaluate the score of the design of your website. If you are starting your career in web designing or working with freshers, CSSnectar can help you sort the designs. On the platform, you can filter the designs based on your preferences.
You may like the design suitable for a certain framework that's not compatible with the one you are working on, it can be problematic then. Don't make things complex, take it easy. Site Inspire will help you sort all the inspirations and not just designs. Siteinspire lets you quickly sort the designs. While working for a web design company, you will come across several clients of yours, you can add them also to your design inspiration resources. Now that you have the list of inspirational design sources add them, if you are yet to update your list. For UK website design services you can write to us at [email protected].
Don’t Forget These 5 Things When You Are Seeking For Professional Help In Website Designing!
by Mike August 8, 2020
In today's era, when every business is planning to come online, website designing is the need of an hour. If you don't take a leap at this opportunity, someone else will. And, then you will be left behind your competitor. We know that you don't want to see this happening and definitely, you are well aware of these facts. Nowadays, as people get an idea of business, they start looking for web designers. In contrast to the old version of websites as plain HTML pages, now, the World Wide Web is altogether on a different level. Thanks to technology for bringing everything to us with ease. The online tutorials and website builder tools have made it a lot easier to create websites without worrying much about the investment and overhead charges. However, when designing the professional site for your business, you need to follow the industry standards which are not possible with the basic templates of online website builder tools. Learning and implementation on your own will be time-taking. The on-demand website development will be the best solution. For custom website development, you can look for freelancers. In this case, you have to hire experts in different domains like website developer, UI/UX designer, graphic designer, professional copywriter, server experts, and a few more. It may get tricky for you to manage and associate with all these resources distinctly to get your website ready. Another way round, you can rely on a professional web design company to have your project streamlined. To associate with the web design company in your location, you can search on Google for "web design company near me", and you will get a long list of IT companies displayed to you. Now, you will be facing a hard time deciding the one that fits within your budget and best for your business niche. Let us help you ease this process a bit. Before checking out these companies, create the draft of your project requirement. The project proposal must have the business niche, type of website, your competitor businesses - regional as well as global, features, must-haves, additional ideas, and maximum affordability. It's your choice if you like to include the budget or not. Still, it will be helpful for you to enquire with the website designing agencies. Your affordability cap and their quotation can help you decide the company you should go ahead with.
Moving ahead, start with checking:
When you are looking for website development and other IT services, the website is the first thing you look at. The design layout, efforts, and creativity shown on the website show the ideas used to stay professional and yet unique in the domain. The time for which the company is serving the industry, team size, process opted, service offered, and the business niches they worked on. You can also check the case studies shared and milestones attained. Whether you are connecting with the registered company or not, and any additional or unique offering they provide.
The portfolio of any individual and web design company is a reflection of their skills and efforts they put for every client. When you start exploring the web design company to take up your project, you will find a huge list. Everyone will be marketing the same piece of cake in different packaging, and that can surely confuse you. In such a situation, it's the portfolio of the service-based companies that make them stand out of the crowd. You can always ask for the portfolio of the company and resources that will be closely working on your project. This will add the chances of getting the best resources on-board. You can request the changes if that's the requirement of the project or needs assistance from some senior employees.
Client testimonials can help you in making a judgment call. Don't count on the star ratings only. That is the average rating which is evaluated by the number of reviews shared on the said platform. Read the content of the reviews and see how it's perceived, especially talking about the negative reviews on certain platforms. In contrast to the textual reviews, video testimonials are more effective, as companies can't fake it.
Technology, timeline & mode to connect:
Check with the technology and framework on which the web design company is working. If you don't have the technical knowledge, you must connect with some technical brains to get an understanding of the benefits of different frameworks and their utility. Keep track of the delivery timeline and how soon you can get the project ready for delivery. Communication is the key to the success of the project, check with the report that you will be getting and the mode to connect with your team for timely approvals and discussion.
Offerings of the company:
When you are starting from scratch, you probably need a professional website development team, but that's not it. Your requirements will grow with time. Once you get your website ready, you will be looking for digital marketing experts, graphic designers to create promotional graphics, branding experts, and so on. While hiring any company for your first project, you must check with the other offerings they are providing and how much they excel in them. If you have a good experience working with them, you will like to have a long-term association. It will be a win-win condition for your business as well as for the IT company you have hired. In addition to the inquiry about services, don't forget to ask about the post-deployment support. Once you get your website up and running, there can be certain issues that you will face in the coming days, and you may not be able to manage it. The tenure of post-deployment support can extend from a week to months, depending upon company policies. If it is not mentioned in the quotation, you can enquire about the time and type of services included. To discuss your web development project upfront, you can write to us at [email protected]. We at WeDoWebApps have been serving the IT industry for more than a decade. We can help you launch your dream business straightaway.
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