Role Of Digital Marketing Experts In Quality Website Design
by Alice May 25, 2020
By the end of 2019, we had 1.72 billion live websites on the internet, and the count is increasing daily. If you are planning for a website, to make your digital entry in the market, what difference will you make? Considering the ever-increasing competition, it will be tricky for you to lock your space on the web. After making your website live, you have to hire a team of marketing experts. That’s nothing new; every other business in the market is doing more or less the same thing. Once you hire the marketing geeks, they will look at your site, perform analysis, and soon come with a list of updates for your website. And, by chance, if you pitched to a full-fledged IT company, they will push the plan of website revamping.
You will be taken aback!
This idea of redesigning just after web development is like a shock. But, if you truly understand the requirement and utility of changes, you will instantly give a green signal.
The website revamping will not come for free, and it will add to your budget!
You can save on such expenses by taking your first decision wisely. For quality website design, you must count the IT companies that offer all the services under one roof. During the selection of resources for your web development project, you can ask for the timely assistance of resources like digital marketing strategists, professional content writer/copywriter, and graphic designers, in addition to the website designers, developers, and testers. You can check for the portfolio of the company to affirm your choice of resources for your website development project. Once you get on-board, a brain-storming session with all of your team members can help them understand the vision of your business. This will make it easier for the company to imbibe the same values on your website that you want to share.
How can digital marketing experts make your website convert?
If your website is not performing well, it is not worth getting into space. Web development is not merely getting your site live; rather, it is to make your business convert. There are a handful of web development firms that promise A/B testing for your website to make it more functional for your business. Web designers with their industry knowledge and experience of digital marketing experts try to improve the conversion rate of your website. When web designers care to refine the look and feel of your web page design, marketing geeks impart the ideas to make it more interactive. The more user-friendly your site will be, the less effort you have to put in paid marketing of your website. Now, we will talk about the efforts that digital marketers put in your site during the web designing phase:
Trends: To stand ahead of other businesses, your knowledge about market trends must be up-to-date. Earlier, even the flash sites were workable, but not anymore. The current trend of web page design is walking with minimalism, dark theme, parallax, and storytelling ideas.
Marketing geeks come across several websites regularly. Sometimes, that’s to understand the requirements of the business or to understand the customers. They have tuned with the search engine algorithmic updates and advise you to avoid certain practices in the design layout of your site.
Convertible graphics: When the flow of the site, as well as the content, is ready, graphic designers get more time to add creative ideas. Marketers often give more selective and precise images to the designers for reference and save their time of research.
The media elements are known to grab more attention than the textual content, and that’s why collectively they have more opportunity to think of more interesting ideas. As the trend says, you can explore new formats of graphics. The designers may not like it, but they are often asked for reducing the file size and change formats to make it easily accessible through all the browsers on the web.
CTAs: The ultimate goal of your website is to build a link between your website and customers. You may be able to bring in visitors to your website, then call-to-action (CTA) buttons make them navigate through your site. Placing CTAs on your website is also one of a task. You have to choose the section wisely, such that people will neither miss your content nor CTA.
They will guide you about the position of CTA buttons on your site that can improve the session time of each of your visitors. The more the people will explore your site, the greater will be chances of conversion. That’s the same strategy behind revamping your website.
Content development: Even if you have a fully functional website ready for you, you can’t launch it without personalized content. Though it seems easy to copy the content and get niche-based content ready within minutes, that’s now how it works. The other companies can file the claim of plagiarism of content. The sales copy of your offerings must be unique and conversational with specific emphasis on keyword optimization.
The fresh content of your website will eliminate the need for content auditing at a later stage of your website. The assistance of digital marketing experts will make your website more accessible to search engines. Your website will not be only visually pleasing; rather, it will be more engaging and clutter-free. Those of you already have an idea in your mind; you can write to us at [email protected] to discuss your business needs for website designing.
What Must You Know For Internet Web Page Designing?
by Daniel May 25, 2020
The digital presence of a business not only helps to grow the reach of your business, but it is a lot helpful in improving credibility. Building trust is undoubtedly not easy. It's a tedious and time taking process. To keep your business stand ahead of the crowd, the design functionality of your website must be outstanding. You can look for the internet web page designing services to find professionals for web development. For cracking the best deal, we recommend you to create the necessary project proposal that can be a lot beneficial in fetching the quotation from renowned web designing firms. If you are taking the idea from scratch, you will need a full-fledged team of web designers, graphic designers, developers, content creators, testers, and so on. However, for redevelopment or changes at the front-end of your website, you don't have to worry a lot. People often get confused between web designers and graphic designers because of the common attributes they share. But, that's just a misconception! Before you finalize your team, you must know how web designers differ from graphic designers, and if you need both of them or not.
Dynamic vs static:
It would be best if you decided whether you are looking for static solutions or dynamic ones. Graphic designers can be considered as the one source that fulfils the media requirement of web designers. But, it's not the only application of graphics. Graphic designers are equally needed in print media as well as in marketing agencies. To make your product sell in the market, you need to blend it with creativity. Graphics are known to attract the attention of people more than the textual content, and that's why designing plays a vital role in the market. When a web designer is creating a web page design layout, they need to be extra cautious about all the "users" and "visitors". They have to think about the design experience of every individual. In contrast, graphic designers keep a more generic division of "viewers". Different groups of viewers may have a different understanding of the media elements shared. Still, there is no change in the experience of perceiving them. Web designers work precisely on each of the design elements to improve the performance of the user across different platforms and different devices. Web designing is dynamic, and graphic designing can be static as well as dynamic, depending upon your end-goal. To work on the functionality of your site, you must have web designers on board. For the requirement of graphics, you can web designers work closely to share the requirements and get the best of the result.
Optimization of performance:
Web designers are dedicated to working on UI/UX designing of the web page. Thus, the optimization of design and design attributes is significantly crucial for them. Graphic designers are not so concerned about the image size and formats unless otherwise stated. But, web designers need to be cautious about:
A user can visit the website from any device and any of the available browsers. You need to follow standard image formats like .jpeg, .png, .webp to offer a similar experience to all the users across all the browsers. If you use the image formats that are acceptable on one of the browsers but not on the other, you will suffer from the lossy experience of visitors.
Size of media elements:
The standard size of images for each of the web pages on the site is decided to maintain uniformity across the theme. Web designers have to keep an eye on the dimension as well as the file size of the media elements embedded on the site. Since the file size directly impacts the loading speed of the site, it's to be taken care of during web optimization.
Typography is an indispensable part of web designing. When counting on other media elements, font style is something that needs the same attention. In the graphics, there will not be a change in visual experience. Still, when you are using the content on the website, it may or may not be displayed in the same fashion. The reason being all the fonts are not supported across the browsers. That's why the compatibility check is a must before updating any new fonts for the different sections of your website.
Your website is designed in the same way for all the users, be it from any country or caste or creed and even for people with disabilities. To offer the same experience, accessibility features like keyboard friendliness, colour schemes (light and dark versions of the same website), user forms, language change, resizable text, and navigation are a must. These will refine the customer experience.
CSS scripting & responsiveness:
Web designers can't only think about the media elements, but they have the challenge of maintaining the responsiveness of your entire site. Tweaking the design as per the layout and CSS tricks help you refine user experience with an intuitive user interface.
Feed your consistent designing requirements:
For graphics and media elements, you will be done with single-time designing. You may need help from a professional graphic designer for once in a while or when you want to redesign. But, you will consistently need a web designer's assistance to update the web page design layout. When the industry standards are changing at a fast pace, what's working today may not be working tomorrow. With the help of user data that you've acquired from Analytics of your site and visual data tools, you can understand the customer interaction pattern on your website. Leveraging all this data, web designers can help you with different options of the web page design layout. They will update the CTAs, typography, design elements, and even the graphics to be added or removed from your website. The goal behind these changes is not only the improvement of user experience, rather optimize the conversion rate of your website. Walking with the trends and experimenting with these ideas can make your website more functional and improve the relationship with the audience. When you are building from scratch, web designers follow industry standards only. You can enquire about your users about their experience with your business. Based on the timely survey and regular feedback, you can listen to the views of your website visitors. Some of the ideas can be realized to reality and bring profitable results for your business. There are endless possibilities to improve the web page design for your site. Considering your project requirements, you can think about the additions you like to make and the role each one of the individuals in the team will play. If you have the web development project in your hand or looking website redesigning services, you can write to us at [email protected]
Trick Your Ecommerce Customers With Visual Cues
by Jose May 18, 2020
A website speaks a lot about the business, values, and power. A frail and dull design can harm the reputation of your business. That's why it's better to have the best or nothing! In the previous blog, we shared the tips from top web designers that you must implement on your to improve the customer experience. In contrast to those generalized ideas, here we will concentrate only on the ecommerce businesses. Ecommerce websites have a huge count of product categories, and they are very dynamic. The availability of so many products makes it almost impossible to add everything on the homepage of your website. Your home page needs to create excitement amongst visitors to explore more and become your customer.
Well, the saying is pretty easy than actually doing it.
Don't worry; we will help you with some astonishing ideas that you can deploy at your ecommerce store. This can have a significant impact on the CRO of your business. When it comes to ecommerce, "the look of the product" is the sellable property. So, here we will be talking about all how you can transform your website to its visually appealing counterpart. You must be following all the ecommerce standards, creating engaging product detail pages and marketing with the campaigns to bring in conversion. But, above all you have to bring in quality traffic and more crucial is to make them stay in your store.
Visual cues can make it happen, let us discuss more of them.
What are the visual cues?
The elements on the web page, which are capable of directing the visitor's attention visually to the action you want them to take are referred to as visual cues. Visual cues are often referred to as directional cues. These cues can be directed to CTA, contact forms, product page or category page.
What is the need for visual cues?
As we have already mentioned, for an ecommerce business, looks matters! We, humans, are visually oriented. Naturally, visual hierarchy plays a vital role in the nature of scanning the content. Visual cues play with the scanning psychology of our brains and draw the attention of visitors towards the CTAs. The parallax websites are created with the same notion in mind. When a user gets some interactive element on the site, they can't do anything but at least play around with it through it's least possible to add a parallax theme for your ecommerce store, as they are heavy. You can always try the CSS tricks basic animations to make elements of your site engaging.
Here's the list of visual cues that you can try for your ecommerce store:
Suggestive and explicit visual cues
Based on the type of approach, visual cues can be explicit and suggestive. The explicit cues like arrows, lines directly indicate towards the end goal. It's a direct approach, and there is no guesswork involved. Explicit visuals are easier to understand. Thus, they often gain more attention than suggestive ones. On the contrary note, suggestive visual cues need understanding about their utility. They are surely capable of delivering much deeper messages. The explicit approach can be good for conversion, and suggestiveness can do much better at sharing the emotion or adding a message of your brand. Taskworld has used the suggestive idea to deliver the message of connecting remote workers as a team.
Take colour contrast
Ecommerce businesses play with colours more than often. Don't you put that white background to give a clear look of all the products and a dark background for light coloured products? Of course, you do that! The primary reason behind is contrast colours amplify the look of the product. With an understanding of colour philosophy, it is really easy to trigger customer action. During web page design, you can add a contrast colour section for your banners and category pages. Like, Amazon uses dark blue on the header section, light colour for banners, and varying colour schemes for category pages. One shoe doesn't fit all the sizes. Likewise, Amazon has different product imaging requirements for different product categories. Before working on the product detail pages, you can refer to its imaging guidelines. It can be a lot helpful in walking with the standards and improving the quality of the product detail pages.
Frame your content
The frame or boundary of the content is also capable of drawing the user's attention. Let's consider, you have all the product categories listed on the homepage of your store, but you want to bring the focus of your customers on the product category that you have recently launched. Here are a few ideas that you can try:
Play with the colour philosophy: Set the background colour for all of your existing categories white, and give some dark background for the newly launched category. Out of curiosity, visitors will be driven towards your new category.
Add the frame: You can add a thick frame near your new category. The encapsulation will change the approach of the visitor towards the displayed content.
Make it interactive: In addition to all the above things, you can tweak the CSS and add animation. The change can be as small as the arrival of the frame on hovering, or change of background colour, display of carousel images of the products of that category or anything else.
This is just a simple use-case, and there can be several such instances. Also, there are different designing philosophies of different designers; you can read and follow the ones that suit you best.
Count on the negative space
Your website is like the canvas, but, that doesn't mean that you have to paint it fully. You have to leave the borders as well as the white or light space that can make it easier for others to understand your picturization. Empty space of your site, which is not occupied with the content or any media element, is referred to as the negative space of the website. This space of the website is dedicated to separate the clutter and draw the attention of the user towards the action-oriented sections. Wherever you add CTAs remember to make the nearby sections as spacious as possible. Recently, minimalism is making its edge in the market. The reason behind inclination towards the plainer and simpler design is, delivering your message turns easier with less clutter.
How can I know the performance of visual cues?
These are the handful of visual cues that you may like to test on your store. Some of them will outperform the other. You can make the list of ideas that can be fruitful for your business niche. The visual data representation tools like heatmaps can help you gain an understanding of the type of visual cues that are helping you grab the user's attention. You can try A/B testing and get the best ideas that are performing well. If you want to add all the functionalities of your choice to your store, you must look for custom website design services for professional help. Learning and implementing takes time, and you can't risk your online business with your trials. Your single mistake in implementation can open the doors for hackers to add some phishing links and take a toll on your data. So, we recommend you do not leave any loophole. Provided that you already own an ecommerce store and are looking for web designers, you can write to us at [email protected].
Why Should you opt for custom web development?
by Matt May 7, 2020
Do you know that 48% of the world population of7.4 billion in 2017 were actively using the internet? With the increase in inclination towards technology, this percentage of users have surely crossed the line of 50%. At present in April 2020, the count of active internet users reached4.57 billion!And, that's the count out of 7.8 billion people. With more than half of the global population using the internet, there is undoubtedly no question about the importance of taking your business online. You can deploy online tools and website builders to create the online presence of your site and reach out to web design agencies as well. The former is a pocket-friendly idea but later may lead you to manage your budget. Other than the management cost, and more substantial time of development, custom web designing stand out as an option of web development. Let us tell you some of the vital benefits that you will get on hiring a web design agency for an affordable custom web designing project.
Improves UI that aids user experience:
When you are using the pre-built templates, you are confined in the design of the layout. If you are creating your website on your own, you can't make a lot of changes in the template, not on the code level at least. You will need the assistance of a web developer or UI/UX designer to help you with the features of your choice. Trying these minor manipulations take more time than the development from scratch. Hiring a web design agency for such changes will already increase your budget. That's why it is better to rely on custom web designing. With affordable custom web design, you can have all the features of your choice on your website.
Impact upon the conversion rates:
The expert UI/UX designers can create the website mockup of your choice before starting the development. With the industry standards, you will be following ideas that you came across after competitor analysis and interaction pattern of users across the web. You can opt for an A/B testing option on designs and improve the conversion rate of your business. When you are designing the website with a target audience in mind; the sky's the limit for your growth.
When you tweak the ready-to-build templates, the responsiveness of the websites automatically gets sacrificed. That's why it takes more time to make changes rather than building from scratch. The web designers and developers keep checking for the responsiveness across devices, before making your site. During the process of testing, all the remaining bugs are addressed and checked for numerous instances. With custom web development, you need not worry about the issues of responsiveness. Thus, you can offer a flawless experience to all of your visitors, clients, and customers across the web.
At the beginning of the internet era, people started looking out for solutions and exploring out of curiosity. Time being there happened a lot of change in the user's interaction pattern, and now people like to connect. When you opt for an option of custom development, the web design agency cares about the visual experience of the users, content as well as the trends that can make your users feel more personalized.
The guidance of the digital marketing team to the web designers and developers can help in the development of the website with the perspective of search engines. When your website matches with all the algorithmic guidelines of the search engines, you don’t have to put a lot of effort into SEO of your website. It will benefit your users to discover you earlier, and will get you much better ROI.
The best thing about custom web designing is you pay for what you want. There is no set budget for all the projects; it all depends upon the creativity of your ideas. If you are already running any business and seeking affordable web design services, you can write to us at [email protected]. In our span of service, we came across so many businesses of all the sizes and business niches.
9 Noteworthy designing tips from top web designers
by Mike May 12, 2020
Website designing is purely knowledge mixed with art and creativity. When web development solely works on logics, web designing lets you bring traction of people towards your business. As soon as the visitors lend to your site, you have to offer them something pleasing that can make them stay for longer than usual. Further, you can share information about your brand and the change that your products and services can bring to their life. Due to the reduced attention span of customers, you have a massive responsibility on your shoulders. If you are building your website on your own, you have double roles to handle viz: web developer and website designer. The layout of each of your web page designs can make or break the deal. If you aren’t able to gain the business from your website, there’s nothing wrong with your idea or product, but it’s the designing issues. Every business is unique in its way, and you have to sell that USP precisely. There can be several reasons for failure, but there is always scope to improve. In this blog, we will be talking about the design-related failures that you can audit with your site. Here, we are sharing noteworthy tips from top web designers that can be a lot helpful for you in optimizing your web page design.
Understand the utility of visual hierarchy
The concept of visual hierarchy talks about the pattern in which our mind reads or scans the content. It includes everything about the typography, media elements, graphics, white space. For updating the content of the web page design, you can follow ‘F pattern’, ‘Z pattern’, zigzag as well as Gutenberg diagram. You may be unaware of the importance of colour psychology for building a brand. The understanding of all these details will not help you improve the layout of your website, but it will guide you in creating complementing graphics for your website. Leveraging your knowledge, you will know the sections, where you must add CTAs on your website to improve user- interaction.
Even if you are sharing quality content and have the sellable copy, you need to bring the attention of the customer to read it. Visual cues are capable of redirecting the attention of customers toward the action that you want to be taken. To make your content visually appealing, you can use:
Human faces: The human faces are known to connect the customers on a personal level. We likely gaze at human faces more than content, because it creates the perception in the mind that product is exclusively made for you. You can add the actionable human faces like ones indicating somewhere or thinking about something for bringing the visitor’s line of sight.
When you are adding testimonials, images are known to build the trust of visitors. Like Espresso, you can add the emotions of your product with alluring and relatable visuals. This is undoubtedly one of the best ways of delivering the message of your brand.
Arrows: Unlike images, arrows give the direct signal towards the action. Mostly, you can use them for form filling pages or checkout pages. The directional arrows help you manage the flow of the content and that of the steps that users must take on your site to turn to the customer.
Make wise use of “above the fold” section:
Let me tell you that the “above the fold” section is the primary section of your website’s landing page before they scroll. Upto the first scroll, you must be very cautious about the content that you are putting on your site. It will create the first impression of your business in the eyes of your visitor. If it’s appealing enough to excite users to know more, they will scroll through the page; else they will simply leave your site. That’s why you need to be very cautious about what you put in this section of your website. Most of the businesses opt for a slider in the first half, but that’s not compulsory. The content and look of the section typically depend upon your business niche. You can add catchy keyword-rich headlines and subheading with an appropriate CTA. For ecommerce sites, mentioning the category pages will be much more beneficial. It’s good to follow the trend, but keep the industry standards in your mind as well. With better understanding about your target audience, you can use your “above the fold” section more righteously.
Don’t worry about the white space
The white space on your site is like oxygen for the design layout. It’s a common misconception that more stuff you will add on your site, more options you will offer to your customers. On average, your website must have 65-70% of white space on your website. Try to keep the layout, simple, sober, yet catchy. White space improves the visibility of the important content on your site and lets you bring attention to your visitors on CTAs. The complex designs can be beautiful, but simpler ones are easier to understand. Your goal is not to test the understanding of the experts, but to make things acceptable for users. Don’t play with the vision of the user, rather try to imbibe the vision of your business in your designs.
Ease user navigation
Navigation starts with the menu display pattern of your site. You can seek for the different options depending upon the theme you are using. Keep your navigations straightforward. You must follow the standard patterns or something that’s often known to improve the functionality. Horizontal navigation section in the header is often used. You can use the hamburger style option, as it comes in the mobile site. You can keep your header static to let your visitors easily navigate through the site. By including the breadcrumbs above the page and post title, you can improve the understanding of the visitors about the path they chose. Leveraging this feature, people can interact with other content of that category on your site.
Don’t trick with the core code:
When you start tweaking the design and layout of your website, you will get an understanding of basic HTML and CSS. You can try finding some of the tricks that are available online, to experiment something, but don’t forget to take a backup beforehand. We understand that you are excited to try something new and improve the usability of different options, but don’t play with the core code of your theme unless you know it well. With variations in the core code, you will make all significant changes on the website if that goes wrong, you will not be able to revert.
Responsiveness over mobile-friendliness
The theme that you have used to build your site may or may not be responsive, but you have to convert it to one. Earlier, mobile-friendliness of the theme was the only concern, as people used to surf via desktop devices or smartphones. But, now there is a huge variety of devices with different screen sizes; that’s why you are compelled to make your website responsive. Mobile-friendliness of the theme can help your site rank well on mobile devices, but responsive designs will enhance user experience across all the devices. Care to optimize the graphics and other media elements of your site.
Don’t forget social shares and follow buttons
Websites help you increase the interaction with users as well as among them. To improve the network and build the community around your business, you must add social sharing and follow buttons on your site. By doing so, you are opening a channel to connect with your customers other than your website. When people follow you on different channels, you can keep them updated about your new launches. In this way, you can keep the interaction going without waiting for people to come to your site. By the promotion of your products and services across the channels, you will gain more traction for your business. Let’s say, your static website; then you can add social sharing on the blog section. People won’t mind sharing your content if they find it usable for others.
Remove the clutter
Too much content and even the media elements can distract your visitors. Remove the unwanted stuff not only from the website but also from the backend of your site. It will unnecessarily increase the load on the server and slow down the performance of your site. You need to look for prototypes to reduce visual complexity. Along with the clutter elimination, you need to optimize media elements of your website. In this way, you will add space to your database. Further, it will improve the loading speed of your site. The design of your web page must be appealing, but it should own the power of bringing leads and converting it to sales. With all these tips and tricks, you can improve the overall performance of your website. If you want to add advanced functionalities to your business, we recommend to connect with professional web designers to help you through this.
7 Usability Issues & Fixes for your web page design
by Nikki May 7, 2020
You may have the zeal to learn and blend your knowledge with creativity to design your website on your own, but that may or may not be the right decision. With the portfolio designing or creating your website, it may be a huge deal, but for a business, a site means a lot. Unlike professional web designers, you may not be very particular about the minute details. Usability is crucial for web page design. You aim to please each of your visitors in a way that they stick to your site for a longer time. Here, we will be talking about some of the most common mistakes that happen to occur more often.
Unclickable click sections:
When you are using the ready to implement themes for your website, this is one of the most common usability issues. The CTA buttons and clickable sections are added on the website to click and let your customers interact. But, if they aren’t working well, the opposite happens. These small click buttons turn out to be the primary reason behind users leaving your website. Since people are visiting your website across different devices, the size of the clickable button may not be easy to click.
An idea to fix: You can check the responsiveness of the theme. Further, with CSS “padding” property, you can increase the size of the clickable area or option. You can copy this code in your CSS file and apply it for different classes and id.
The concept of pagination is to split the content of a single web page to numerous pages. It is introduced with the notion to shorten the page length upto certain extent. Since lengthy pages will have more content and media elements, it can reduce the loading speed of the website. Mostly, pagination is applied for blog pages on the site.
Though it is a usability feature, people on the web are using it in a not-so justified way. Since long-form content is in trend, companies are creating more lengthy content, just like creating an e-book. To drive more benefits from the perspective of SEO, these sites are then set to split in several distinct blogs. In such a case, if a reader is interested in reading, the page views increases, else you will find some of the customers who won’t be able to navigate to the right blog. This pattern introduces time to break the user attention and can negatively impact the ranking of the website.
An idea to fix: If you are using any such tactic to improve the count of blogs or for whatever reasons, we recommend you not to follow this idea of pagination on your website.
Duplicate page titles:
We aren’t talking about the title of your but that of your website pages. In the development phase, we often keep deleting and adding new pages, making changes and update. But, if you are making your website live; you must be cautious about it. The title of the web page is displayed in the title bar at the head of your website. The title of your web page tells the usability of your websites to the search engines like Google, Yahoo, and others.
Also, it plays a crucial role in the viewpoint of SEO. The page title builds the credibility of your website and the efforts you make to improve the experience of search engines as well as your users. Optimized results and known to answer queries of the users at the earliest. By default, the page title includes the name of your site and primary title of the web page of displayed content. But, you can edit and update while managing the SEO of your site.Now, either you remember to audit your site and update all the SEO and general settings of your site, or better keep track of these things right from the first phase of website designing.
Misaligned content copy:
Since you have the basic layout of web page design ready for you, you must concentrate on improving your content copy. You have probably heard a lot that ‘content is the king’ and it’s reasonably true. You can hire the professional writers to create more personalized sales copy for your website, but your work isn’t done yet.
As a web designer, you need to set the content on your website and update its typography, such that it can grab the attention of the user. That’s a common expectation that a user will visit a page; they will look into it completely. However, it doesn’t happen.
Ideas to fix:
To make the most out of your website, you need to understand the interaction pattern of the visitors. If you already have a site, you can refer to the heatmaps to get a better understanding of the user behaviour.
When you are talking about any product or service on the website, don’t just add all extent. Use some vector images, icons that tell the utility of that feature. You can add bullet points when you are listing the benefits of these features. The bite-size content is easier to digest in comparison to that of detailed pages.
Don’t forget to check all H1, H2, H3 tags for your detailed content. You can utilize the typography options to gain the user attention towards the content. Be precise and ready to cut, whenever and wherever it seems necessary.
Closing doors of user interaction:
You have created your websites for the users. So, they must be open to interaction with your readers and visitors wherever possible. If you are simply creating a blog, you will be able to get the feedback. For a website dedicated to the business, the visitors can be a sales lead. That’s why the contact page is set to be mandatory for every website. By the fear of spam mails and blank calls, sometimes businesses avoid adding their contact information. The phone calls can be really irritating, but you must not remove mails.
Ideas to fix:
You can encrypt the email that you put on the contact page, to avoid spamming.
Make your contact number clickable so that it can be navigated to the call log directly. This increases the chance of a greater number of users interacting with you.
Captcha codes are another barrier to smooth user interaction on any website. It’s really pathetic to give proof of your existence as a human and that too multiple times. You can replace captcha with other verification ideas like sum. It can be less tricky and easier.
No search usability: Not all the people on your site are coming as a visitor. Some people already know what they are looking for, mostly this occurs on the ecommerce sites. Such customers won’t spend a long time on your web pages or even the home page. They like to search for the product and navigate to the set page directly. By not enabling the search option on your website, you will surely disappoint all those dedicated visitors. Since those visitors know what they want, they are more likely to convert.
An idea to fix:
As a quick fix, you can simply add the search option by looking into the theme and checking internal options. For a better view, search option must be added on the home page of the site. You don’t have to check with your developer for same. You can check for search box code on Google and try below code to improve the search feature of your website:
You can replace the name of the website in the value section and use it for your website.
Detailed registration pages:
Be it a blog platform or an ecommerce site, users like the easy options. If you think it is very much crucial for the customer to register their account, you must check your registration page. A lengthy registration page improves the chances of customers leaving your website and interacting with some other company offering similar services.
Companies often collect user information to enhance user experience. If users start moving just because of all that information collection mode, it is undoubtedly not a prefered option.
Ideas to fix:
To improve the usability of your registration pages, you can narrow down the options displayed on the registration page. Once the user completes registration, you can drop a welcome mail and request to complete the profile. If the user is willing to make necessary changes, it will be done.
If you are offering a free service to your customer like Pixlr, an app that allows users to create graphics and edit images for free; you can skip the login options. Also, you can keep registration as an optional thing.
If you are running an ecommerce store, you must allow guest checkout as an option. In this way, you won’t be losing any customer just because of the registration process.
So, these were the common issues that the majority of people come across while creating their websites. If you need expert assistance or thinking of redesigning you can write to us at [email protected]. We have been successfully serving the industry as the website design company for more than a decade. We have an immense team of professionals and creative minds that can help you optimize your website results with our ideas.
Deploy Heatmaps to Improve Your Business Web Page Design
by Peggy May 6, 2020
We belong to the age of the internet, where the majority of us start our days with the internet and end with the same. After visiting hundreds and thousands of sites day in and day out, we don’t remember each one of them. The content of the site can be enticing, but it is the look and feel of the website that can make the user spend more time on any website. With a lesser bounce rate of users on your website, the chances of conversion automatically increase.Unlike personal websites, businesses have to give extra attention to web page design. To make other people stick to your site and become your customer, you need to improve your understanding of the user demographics. If you already have a website that’s not bringing in the conversion, you can deploy several online resources and tools to improve the layout of your business web page design. When you have just started creating the site, you already created buyer personas for your business. But, now, when there is live traffic on your website, there are better opportunities for you to understand the interaction pattern of your users. You can rely on Google Analytics, Social media analytics to know the type of users interacting with your business. Data visualization tools like heatmaps, D3, HighCharts, Leaflet, Power BI, Infographics, and many others can give you a fair understanding of your customer demographics. In this blog, we will be guiding you through one of such data visualization tools, namely heatmaps. Let’s start with the basics.
What are heat maps?
Heat maps are the data visualization tools that help you understand the interaction behaviour of visitors on your website. In analogous with the temperature/ heat, the sections of the site with greater engagement are shown, and those with lesser interaction will be shown with blue/green colour. With the help of heat maps, you can check the most clickable section, scroll as well as read section using the moves of the mouse. There are two types of heat maps: cluster and spatial. For cluster heat maps, magnitude and terms of different factors are laid out, but there is no restriction on the size of the cell. In the spatial heat maps, the location of the magnitude in any space makes much more sense. The colour scheme may vary depending upon the software and its purpose of utility.
How can you deploy heat maps for website optimization?
Understand the functionality of CTAs: The Call to action buttons (CTAs) are added to Business web page design to improve the session time of the users on the website. Using the heat maps, you will be able to check if people are clicking on those CTAs or not. Also, when one of the CTAs is redder as compared to others, you will gain an idea about the service or product of yours; that’s getting more attention.
If more users are interacting on a specific section of the page, but you haven’t noticed yet, you can add some CTA button there and navigate the customer to the enquiry page or contact section. In this way, you will be able to improve the customer experience in a trouble-free manner.
Know more about scrollable distance: When a visitor comes to your site intentionally, they will be searching for the products or services directly. However, normally customers navigate through the sites from search engines if they don’t find things they are exploring, they will not go through your website. To make your visitors stick to your site, you must add interactive CTAs, banners, and catchy phrases in the above-the-fold region.
You know that a visitor can land to your site from any device. The best thing is, you can get the heat maps for desktop as well as mobile versions of your website. After analyzing heat maps, you can make the required changes on the web page to make it more interactive. In comparison to the desktop sites, business web page design goes longer than the usual. To improve the user session on the mobile version of sites, you can hide some of these sections or compactly display them.
Fix & update erroneous clicks: Like your website, users are exploring several other business sites. Depending upon the utility of the website, some allow you to navigate to different pages by clicking on CTAs, while others let you click images. Sometimes, users try clicking different elements of the web page, as per their prior experience on other websites like your business.
By generating heat maps from different web pages on your website, you will be able to fix all those issues. Also, you can add clicks or CTA buttons wherever you feel necessary.
By now, you already know that heat maps are amazing tools to improve your business web page design for customers. Here is a tip for you. Set up and use a VPN while creating the heat map for your website. Some of the heat map tools allow you the integration of third-party software. The security of the website may get compromised, and that’s why we recommend you to use VPN; so no one can use this important information. If you are offering digital marketing services or running website development and web designing agency, you can create heat maps for your clients. With a visual proof of the web development requirements and design tweaks, you can share the benefits that your services are causing for your clients. You can search for heat maps online and check the effectiveness of your existing web page design.
Aren’t you satisfied with the results?
No worries! You can share your business web page requirements at [email protected]. At We Do Web Apps, we offer full-fledged IT services; from website designing to digital marketing services, we can get you covered with everything.
I Need a Website Designer. Where and How Can I Find One?
by Peter May 6, 2020
With the advent of digitalization, offline as well as online businesses are seeking ideas to create a web presence in their business. In the last quarter of 2019, there were 1.72 billion live websites as a part of the World Wide Web (WWW). The figure is sure to grow, as technology is continuously evolving with time. There will be no comeback, for sure. To build the online presence of your brand is not that critical, now. You can build a website on your own with the help of online website builder tools. But, the motto is not only to create your site; rather, it is to offer a flawless experience to your customers. You might have a good knowledge of designing, but not of development. You might have amazing marketing skills, but not an aptitude for the sales team. Practically, it is impossible to perform all the roles in any business at your best. And, that's why hiring professionals is the best option. Ultimately after your trials with basic ideas when you want a perfect site, you may find yourself saying 'I need a website designer'. Well, you need not worry. Further, we will guide you with the options to find and hire a professional website designer to get you a stunning looking website.
From where can I hire a professional website designer?
To hire a professional website designer, you can seek different ways of recruiting resources. You can trust upon the hiring platforms, job portals like Indeed, Naukri, Monster, TimesJobs, and so on that can help you connect with the employees directly. Leverage the power of search engines like Google, Bing, DuckDuckGo to explore design agencies as well as full-fledged IT businesses.
Freelance platform: If you are looking only for a website designer for short-term goals, you can navigate to the freelancer sites. On those platforms, you can trust the project quality based on ratings and reviews. You can check their portfolio to make choices among numerous options.
Design agency: Again, you will be counting on professional web designers only, but you will be working with the team. You can connect with them for the short term as well as long term projects. When you connect with any design agency, you must enquire about the other services they offer. Let's say they are into advertising, promotional, branding design, and visuals; then you can connect with them for future services as well.
Full-fledged services: The IT companies offering full-fledged services is also a web design company. Associating with such a company can reduce your tension of finding experts in different segments of the business. Further, you can uncover more opportunities by outsourcing your projects to them. If you are a medium-size business, we recommend you to look for more options for the association. This will surely enhance the opportunities for growth.
How can I find a professional website designer?
When there are so many professionals out there, you may have a hard time deciding which one can be perfect for your business. We will be sharing a few steps that can help you with the decision making:
Prepare your project plan: Hiring a professional when you don't know the task that needs to be done is like flying in the air without any knowledge of direction. Before you start this talent hunt, you must have a basic layout of the project ready in your hand. Make a list of must-have and just-to-flaunt features. This will help you with deciding the budget.
Tenure of association: Once you get your project plan ready, you will get a better idea about your end goal. For short-term goals, hiring freelancers or small design agencies can do the needful. However, when you are starting from scratch, you have to make a fair choice between a full-fledged service provider company or design agency.
Analyze and compare: Irrespective of your choice of resource, you will find many look-alike businesses and freelancers. Everyone has their unique philosophies of work and values. Selection of the best will be a tough choice. Still, you have to compare them based on several factors experience, profile, reviews, post-deployment assistance, and services.
Budget & process: Based on your end goal, you will try connecting with several web designing agencies, and businesses will try to connect with you and share the quotation for your requirement. After analysis of the company profile or that of a freelancer, you can finalize the budget and project deployment process. Also, you must complete the process and communication mode that you will be following to check the progress of the project.
Haven't you found a web designer yet? Let's discuss
If you have a project plan ready and like to hire a website designer, please write us [email protected]. As a web design company, we have been successfully serving in the market for more than a decade now, you can trust with your project.
Top tools behind the success of every website development agency
by Peggy May 6, 2020
Are you a freelancer? Have you recently launched your service-based business? Are you planning to scale your website development agency? If the answer to any of these questions is affirmative, the primary entity of your business will be the same. And that's your clients. With the time being, it will be tough to manage your multiple clients. We know that it takes a lot of time to pitch and convert even a single client. After bearing all this pressure, for sure you don't want to risk any of your clients. But, remembering the huge buck of every project isn't possible for anyone. The only way to improve your customer experience is to maintain transparency and accomplish your milestones as per the set deadlines. Your duty is not only towards your present clients, but your prospective clients are also your responsibility. In this blog, we will guide you with the effective business tools and software that every website development agency uses, and you can use as well to streamline different tasks of your business.
For your visitors, to-be-clients, and prospective customers; the helpdesk software and tools are essential. The primary interaction with clients begins with these tools only. That's why your customer interaction tools must be robust and sturdy. The tools are: Tawk.to: Tawk.to is the free live-chat tool that you can integrate to your website and offer live assistance to your customers. As long as you are managing your chats as a single-user, you can get benefited with the free version, later, you can upgrade to the paid plan. Even in the free version, you can communicate with unlimited chats, raise tickets when you are offline, and auto-initiate conversation when someone is surfing for a long time. This helps you connect with the leads, even when you aren't present. When customers know that there is someone to attend them, they feel more urge to connect with that brand. Zendesk: You can call it a saviour for your freelance business or small enterprise. It allows you to raise, create and manage tickets with all the basic to advanced business functionalities. You can host community as well as forum discussions and answer common issues over there. With easy integrations, you can link your common business apps like CRM, storage and so on to help you maintain the productivity of your business. As it will be tough for you to manage and check each of these applications distinctly, you can opt for integration and streamline your business within the chosen budget cap. Zohodesk: Being one of the most effective help desk platforms, it allows multi-channel support; thus, enabling you to communicate with your customers across different channels. Leveraging the power of AI, namely Zia, Zoho learns the interaction pattern of the customer and tries to attend to your customers on a more human level, in your absence. This helps you redirect your customers, especially if they have any common concern or previously asked issue.
Client interaction tools:
For real-time interaction with your clients, you can't merely rely on video calls, but there are several other functionalities to count on. Your ultimate goal is to make your client feel that you are beside them in their project room and they can trust you with their dreams. You can count on the tools like: Zoom: One of the finest tools for trouble-free video conferencing and meeting conduction, witnessed a massive surge of 200 million to 300 millions in a month in 2020 due to COVID outbreak across the nation. In the newly adopted work-from-home, culture businesses are widely relying on Zoom conferencing tool. The top features responsible for this fan base are video recording, multiple-screen sharing, meeting scheduling, document, video, screen sharing, and above all the quality of voice and video. You can chat and share files on different boards and chat rooms. Thus, reduces the need of project management tools distinctly. And, the best thing is, it is available for free unless you want to host a meeting with more than 100 people at once. If you haven't tried yet, you must go ahead and download it right now! Skype: Skype is the oldest professional buddy of almost everyone out there. Skype is also available for free, as long as you are connected to the internet and another person is on Skype, you can easily connect and communicate. Skype was initially started to ease the communication between people and allow calling across the nation as well as internationally; now, it is offering fantastic support for client collaboration. You can share screens, communicate in groups and add individuals to the call. But, you can not schedule any meeting and connect separately. You can conference call to the entire team at once and conduct your online sessions. For better customer experience, it is recommended to sign up for Skype for business instead of the complimentary version. Join.me: Join.me is known for its simplicity. Since, it works on the web you need not worry about the device space or any external plugins to support easy functioning. If you are handling your business with freelancers and remote workers, you will adore it. It's a feature, named as whiteboarding, allows members to draw and share their ideas on the virtual paper, this eases experience in real-time. Just like whiteboard discussions in the meeting room, you can do in the virtual meeting room. With unique meeting links secured with passwords, you need not worry about security of your meeting and collaboration. Though it's a paid tool, you can use it for free upto three team members, and this makes it an ideal choice for startups.
Project management tools:
Slack: Slack has a huge fan base as an interactive project management tool. Using the features like named chat rooms, direct messaging, adding the files sharing regular task among teams turns easy. Slack enables community based interactions to ease the communication. You can download the API to link with Google Drive, Salesforce, Dropbox, Asana, Zendesk and numerous others. This will centralize the conversation and let you mark the notifications based on priority. Thus, minimizes distraction and help you concentrate on what's important. Trello: As a freelancer, when you are working on more than one projects, the deadline of some of them may slip from your mind. To help you organize your tasks in such a case, you can count on Trello to organize and prioritize your projects. You can create distinct boards and set your tasks; you can collaborate with the team and create rule-based triggered responses. Scheduling of tasks help you manage and hit the deadline in prior. You can integrate the additional apps like Google drive, dropbox, Evernote, slacks and a few more. When you have everything centrally available at one place as per your business needs, the interactions with clients will not be a headache anyway. The best thing is you can download it on your smartphone and add or update tasks even on the go. Zipboard: If you own a website development agency, you must count Zipboard, as it allows the designers and developers to collaborate and get clients' feedback upon the designs. This makes it the choice of developers as well as designers.
Marketing Support tools
Irrespective of your business niche, you have to market your products as well as services online. With over 3.8 billion active social media users out of 4.5 billion internet users in 2020, you surely can't drop an idea of business promotion on social media platforms. However, it's tough to keep your social media alive when you are busy serving your first clients. If anyone is said to choose between client and personal branding, obviously the client will be selected. You can count on the below tools to help you manage both hand-in-hand: HootSuite: The best thing is you can link 3 of your social handles within a single account and that too for free! Well, that's the benefit of an individual plan. So, you can create your posts on weekends and schedule them for the weekdays. If you are offering the services of social media management or brand reputation management, you can upgrade with the professional account and manage the social media for your clients as well. If you still don't believe in the utility of the tool for your business, you can register with the professional plan and claim a 30-days free trial. With the paid plan, there are numerous advanced features for you to explore. Sprout social: Though Sprout social is not free, you can use it for your website design agency to push brand reputation management as an add-on service. It helps you with the management of social handles, allow customer interaction and showcase the analytics reports. The intuitive dashboard design makes it easier to use. The above tools are useful to get your business running and automate some of your tasks. We aren't telling these are only ones, but these are often used. Some of these tools work better for your business than others. If you have any other recommendation, feel free to share in the comment section below.
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