13 Must have pages for every business website

13 Must have pages for every business website

by Nikki April 29, 2020
Every business that wants to explore the digital market needs to have its website. Unlike the old days, creating your websites is not that challenging now. Still, it is more of a responsibility as people can interact with your business directly. Your single mistake of not fulfilling customer expectations is enough for you to lose your customers.  Your website is like a salesperson who is direct selling products/services in the market. To make the most out of your website, you must not leave a vent anyway. Irrespective of the mode of website development you opt for, your website must have below listed pages for a professional look.  
  • Home page:

    Home page is the primary landing page of any site. The design layout of the web page must be simple, sober, yet classy. Since it’s impossible to talk about all of your offerings in detail, you need to be short, specific, and precise here. 
Don’t add a lot of media elements or content here, as you have optimized the loading speed as well. With the help of professional writers, you can get the catchy phrases and punchlines that can entice your customers to explore more and more.  The brief of your services or product categories in case of ecommerce businesses can create curiosity among the visitors to interact with your website further.  
  • About Us:

    Like yours, there are so many businesses out there. When dealing online, there is a huge risk of confrontation with fraudsters, and this makes it critical for people to trust businesses online. 
With your ‘About Us’ page, you can share the story of your business. This develops the trust of your customers upon you, and they can blend with you in better ways. Usually, the company introduction page is so boring and monotonous. Still, you can brainstorm some ideas with your web designing team to make it more interactive and unique.  Startups can use graphics and interactive media elements. In contrast, established businesses can share the timeline and talk about the milestones attained with the recognition received. You can talk about the things that make you stand ahead of others. The SMBs can take a chance to introduce their team members; it will improve the face value of your business. 
  • Services:

    You can have a distinct service page, or it can be linked to the briefs you have mentioned on the home page. From the perspective of SEO, it is advisable to create distinct service pages for each of your offerings.
With individual service pages, you will get more space to give voice to your offerings. The sales pitch is required, but add a bit of human touch to let customers read and engage more. The professional copywriters can help you with creating the content with a blend of creativity and keyword optimization to drive better results in marketing. 
  • Product/shop page:

    This page is mandatory only for ecommerce and product-based businesses. The shop page for ecommerce websites will have a lot of things to care about; we will talk about it in another separate blog. Talking specifically about product-based businesses only, you have to create short descriptions and briefs of features. 
In association with the features, it will be better to talk about the benefits. if you don’t want to put a lot of details, we recommend you to link them internally with the blog pages. 
  • FAQ page:

    To answer frequent queries from the clients, FAQ page can be helpful. FAQs bring assurance to your website visitors that you care about their concerns. By adding these questions, you will reduce the fraction and save more of your time of answering common concerns individually. This gives more clarity to your customers. 
You can add CTAs in your FAQ section and improve the internal linking of your website. When customers have clarity about your policies and service pattern, they can trust your business.  
  • Testimonials/Reviews:

    People don’t believe what they read, but they believe in what they see. Testimonials are the voice of your clients, and they are replaced with term ‘reviews’ for the products. 
The ecommerce business owners must check with the review section below each of the product detail pages, and the service-based businesses must add testimonial sections on the home page. Testimonials are known to boost the trust of your to-be-customers. You can raise the bar to the next level, by adding the link of your businesses of previous customers with their due permission. 
  • Contact page:

    On your contact page, you can add a contact form as well as share your business details like name, the physical address (if any), email address and contact number. 
You can also add other interaction modes like Skype, LinkedIn, social channels, fax number and business hours. The addition of your business details to your site adds to the credibility of your brand. Your availability and receptiveness for your visitors and clients enable them to interact and network more easily.  
  • Blog:

    The service business doesn’t have new things coming up every now and then. With the help of your blog page, you can keep your visitors engaged with some form of informational as well as marketable content. Here, you can talk about your offerings and how different products are beneficial for your customers. Your entries like the ones in journals will be displayed in the chronological order.
  • Your blog page can be a great source of lead generation as marketers are leveraging the power of quality content to entice more customers to engage. And, you need not be technical all the time. Just be relevant to your field and talk about your opinion regarding updates and innovations coming by. You can keep your content interactive to let people connect more. 
  • Press and media page:

    You may be launching your new product or attended some meet-up recently. In this section, you can add all such information and add another option to trust your business. You can also share the employee recognition and some inter-company events that you have conducted or participated in. 
  • Privacy policy:

    Every business online is known to collect the cookies of the visitors and use them to improve customer experience. If you are asking the customer for their personal information like name, email address, contact number, you have to clarify its usage in the privacy policy of your site. This is solely to maintain the transparency of your policies that you are adapting, and this keeps you safe against any trust breach issue if any customer puts any allegation on your business. 
  • Terms & Conditions:

    You may call it T&C, Terms of Service or by any other name. To market your services or products online smoothly without any confusions, it is better to make your customers agree upon the terms you are putting for the usage of your offerings. 
In this page, you will be talking about the intellectual property and guidelines that you are following. If you are using any third-party software like the ecommerce businesses use for payment, you aren’t responsible for the way in which they are using the data. 
  • Sitemap:

    The sitemap is nothing but the index of your website. It is set to be mandatory page to help search engine bots crawl through your site and improve your ranking in the SERPs. HTML versions that are added to your site as a web page are to help your visitors with easy navigation. XML versions are known to be helpful for search bots. 
Creating a sitemap for your site is not that big deal; you can make it online with the help of sitemap generator tools. If you like to restrict the display of certain webpages, you can mention it in the robot.txt file and create a sitemap after that. 
  • 404 error page:

    404 error page or page-not-found page is also to be created. Yes, you read it right. You need to create the page that’s already not found. Well, that’s to show to your customers that what they are looking for is not available on your site. 
This can end their frustration of getting answers rather than the display of irrelevant content on your website. In the end, you can give the link to your home page, to let your people interact or search for something else.  In addition to the above-mentioned pages, here are some of the pages that you would like to add now or later. These are the search result page, jobs/careers page, event page, affiliate link disclosure page. If you are collaborating with any third-party business, you may have to add some more pages to your site.  You can audit your site and check if you have any of these web pages missing from your website. If you are looking for a Web development agency in the UK or India, you can connect with us; we are ready to serve you with the professional web designing services for your business. 
Web Designer’s Hunt to Refine the Web Page Design

Web Designer’s Hunt to Refine the Web Page Design

by Daniel April 29, 2020
The design and aesthetics of the website speak a lot about its identity as a brand. When there are so many alternative resources for the same services and products, it's tough to keep the visitors stuck to your site and get them converted to customers.  To improve the web page design of your site, you can learn and try the tricks on your own. But, that will be a time-consuming task for sure. When you have numerous other things to handle, the professional web designers can help you maintain the magnetism of your website. 

Do you need a web designer? 

The DIYers and creative minds may try some things to build their website on their own, and that's a lot appreciative for them. It won't make a huge difference as long as it is from the perspective of personal branding, but if you are jumping into the professional market, you need to stand out of the crowd.  Web designers not only help you with the improvement of the front end of your site, instead they concentrate on the selection of the design that can accelerate conversion rate as well. Your goal is to develop your standalone identity as a business. So, please leverage their knowledge of years to drive better results. It will be a one-time investment for your business, but, believe us, it will be worth it. 

Where can I find a web designer ?

To hire web designers, you can connect with the website development companies, design agencies, as well as opt for freelancers. For a wise choice, you must decide and set the end goal of the project.  Let's say; you want help with graphics and layout manipulations, then web designers and graphic designers can be the right choice. But, if you have significant goals in your mind or are looking for website revamping, web designers may not be enough. By outsourcing such projects to the web development company, you can reduce the trouble of looking for professionals from different segments to improve the overall quality of the web. Also, you can count on design agencies, if you are looking for designing marketing and sales content like brochures, hoarding designs, promotional content and so on. With set goals, it will be easier for you to decide on the options and select the optimum one for your requirement. If you are on a tight budget and like to hire an individual web designer, you can explore freelance platforms like Freelancer, Fiverr, Appen, and several others. Don't trust on the free resource hiring platforms, as they don't have any tools embedded for smooth functioning. You can count on the freelance platforms, as they have set tools like task management, time calculation and communication portal to smoothen your work with the resources sitting across the oceans. Working with freelancers directly via non-reliant platforms can be an informal and lethargic task, but with professional platforms, you can easily manage it.  

How to decide on the best web designer? 

Hiring is a tedious process, and as long as you don't have HR on board to help you select the best resource, you have to be extra cautious. While you are going through the profile of the company or individual resource, don't blindly trust what's written. Here's what to count on: 
  • Look for the portfolio of the web designer. It will solve the riddle for you. 
  • Review the profile and check with the client testimonials. 
  • Ask for the quotation and compare the pricing offered by companies and individuals. 
  • Enquire about the additional services they are offering. It can be helpful for long-term association with the company. 
  • Tools that can be leveraged to communicate smoothly. 
Irrespective of the idea you choose to hire the web designer, keep your list of questions ready to understand their approach with the designing. To stay updated with the trends, you can communicate within forums in the community to create a fully customized website of yours. If you are looking for web designers to tweak the design layout of your website, you can write to us at [email protected]   
Top 5 Designing Hacks That Site Web Designer Use to Improve Conversion

Top 5 Designing Hacks That Site Web Designer Use to Improve Conversion

by Mike April 29, 2020
It's a common notion that improving the conversion of the website is only the task of the marketing and sales team. But, that's just a misconception.  To increase the conversion rate of your website, you can uncover the chances of growth at every stage of the website development. The first and foremost task is the completion of the scope of work and finalizing the team you are planning to work with. Website development is the result of collective efforts, and that's why a brainstorming session with an entire team can bring innovative ideas to market your business.  Further, this will give more ideas to site web designers to improve the look and feel of your website and to transform your landing pages to the conversion pages.  Do you know that the average conversion rate for any website is between 2-3%? This implies that 2 or 3 of your hundred visitors will convert. Yes, that's very less! The availability of numerous options is the primary reason behind such a conversion ratio. To optimize your web page design from the perspective of conversion, here are the crucial designing hacks to be considered: 
  • Reasonable usage of negative space

Space of your website that's occupied with the content and media is the positive space, and the emptied section is called negative space. People believe that the more things you show, the more your brand will grow. But, that's not the case, for the website. Your website is not the store to keep junk.  Though you have a lot of space on your website, you need to be selective about what to keep and what not. The look, typography, and the presentation of your content are much more critical. Leave an equal amount of negative space to keep the design of your website simple yet appealing. 
  • Choose the colour scheme wisely

The professional site web designers have in-depth knowledge of the colour philosophy. It plays a vital role in building the brand image. From the selection of colour combination for the design of your logo to the selection of colour scheme for your website, you need to understand the reason for using it.  When the mockup of the website is designed, the uniformity must be maintained throughout the site. The colours scheme must compliment your logo and shouldn't be static. Don't go ahead with the existing combination of the theme; take a toll on your creativity. When you do not shy away from experiencing, you will find interesting ideas to implement.  Selection of four-five colours, namely for background, text, links, and media sections, can help you make a distinction on the site. Give special attention to CTAs; try using contrast colours. You can also go with the idea of minimalism if you are sure that you can make creative graphics complimenting the theme you are using.   
  • Make your site lively: 

You are creating a website for people. So, your website must be interactive and understandable for every user. You can trust on the site web designer to create an appealing website on the CMS in the blink of an eye. There are thousands of free themes available to choose from, but don't get drowned towards them.  Search for functional, and reciprocating themes like Parallax themes. The editing will be quite tricky and may need professional help, but they help you communicate the story of your business. With the paid themes, you can edit source code and add animation patches to improve the user engagement. Give special attention to CTA buttons.  Keep the navigation of your website easier for users. Though it's the task of the developers to implement options like breadcrumbs or to select the menu pattern, site web designers have to keep these things in mind while creating mockups. For custom web designing, there is no restriction. You can explore anything to everything, depending on your creativity.   
  • Addition of quality visuals: 

The media elements like images, giphy, videos, 3-D patterns and much more can be added to your website. You can count on these quality visual ideas to showcase even the boring technical things in a tempting style.  If you are creating your website and not like to spend a lot, you can take the help of online designing tools like Canva, Stencil, DesignBold, PicMonkey, to create stunning visuals. Keep in mind that you don't compromise with the quality of these images.  But, when you are planning a website for commercial use, we recommend you hire professionals to create a personal story for your brand. By doing so, you will save the time and efforts you will put for learning and creating the visuals on your own. Also, you will get the quality ideas delivered at the right point of time.   
  • Make your website design responsive: 

With 56% of visitors interacting online with mobile devices, you can predict, but you can't be sure about the device that customer will be using to interact with your business. A part of the responsiveness of the website is done from the backend, but the site web designer will create the change in the visual layout.  If you want to tweak with the responsiveness of your website, you can search for CSS tricks online. By trying them, the media files will automatically adjust them as per the screen layout. Before making any changes in the live site, it's recommended to take the backup of the website to avoid any data loss.  Now, when you know the tactics to improve the conversion of your website, you must audit your site and try implementing if this works for you. Remember that merely having landing pages on your site is not essential, the optimization to improve conversion is vital. You might have more creative ideas in your head that need a technical backend, for that you can reach us at [email protected] to help you with expert assistance.
How Can I Build My Own Website for Free?

How Can I Build My Own Website for Free?

by Matt April 29, 2020
2020 is the year of digitalization, and this notion is attracting businesses as well as individuals to create their website. Unlike the old days, now people are much more inclined towards personal branding. Sites are the primary source to share your views with blogs, vlogs, showcase your portfolio, and build an online presence of your brand.  Earlier, you had to look for professional website designers to create your website. And that will surely cost you thousands of dollars. But, it’s not the case now.  All thanks to online website builders and open-source platforms!  But, there are certain pre-requisites before you start building your website. 

What are must-haves to create a website? 

First things first, look for the domain name and purchase it. The domain name can be yourname.com or companyname.com. You can also look for the keywords oriented domain name. While selecting the domain name of your website, it is important to keep the end goal in mind. The TLDs can be .com, .org, .net, .gov, or country level extensions. If you want to target a global audience, it is better to check for widely accepted .com. In case, the domain name you opted for is unavailable; you will be given other suggestions to choose from.  Once you are done with the selection of the domain name, check for the website hosting plans. The domain selling sites like Godaddy, Bluehost, Hostgator, etc. are known to sell website hosting plans along with it. We recommend you to check for the hosting plans and compare them across the site. The comparison must be made considering the tenure, pricing, storage space, shared/dedicated hosting, location of the server, the uptime of the site, customer support, count of websites, SSL certificate, and upgrade charges. After comparison, you can go ahead and select a suitable hosting plan for your website. You must count on the freebies offered, like one domain free for a year, professional email free, etc. Such options can help you minimize your budget and reduce your initial investment.  Now, that you have a live domain, you need to set up the hosting of your website. The procedure varies from platform to platform on which you are planning to host the site. You will get all the details on your registered mail. Further, you can follow the link to continue.  On completion of your setup, you will get access to your c-panel where all data of your website will be stored. Now, you move ahead with building your site. 

How can I build my own website? 

To build your website, you have two options viz taking the help of website builder platforms or developing from scratch with the help of open-source CMS.   
  • Building a website with the Website builder 

By signing up on the website builder solutions, you can create a static website for yourself within just minutes.    If you want to build a single-page website, Godaddy’s starter bundle can also be helpful for you. It gives you a free domain with .co and .co.in extensions, hosting, professional mail, and access to the website builder. With professionally designed templates, you can create and launch your website in just minutes.    However, you will not be able to customize it completely as per your choice. To search and add the functionality of your choice, we recommend you to choose open-source CMS like WordPress.   
  • Building a website with open-source CMS

  By accessing the c-panel of your website, you can install any of the open-source CMS like WordPress, Drupal, Joomla, and so on. With the market share of 35% of websites on the web, WordPress is most beloved in the community. We will be guiding you further, about creating your website on your own with WordPress. 
  • Installation of WordPress

On your web hosting platform, often WordPress is available in the CMS, you can search for it and click to install. After filling the basic information like the name of the blog, subheading, location of file storage, admin credentials, you will be able to install WordPress in just a few minutes.  On installation, you will see the screen with links of your website, admin portal. For further edits, you have to go to the admin portal. 
  • Access your admin portal: 

Click on the link as domainname.com/wp-admin and with your credentials you will be able to login to your WordPress dashboard. This is the backend of your website. You can make every possible change to improve the look and feel of your site. 
  • Update your general settings: 

Under the settings section, you will find general settings, writing, reading, media, discussion, and permalinks. We advise you to check your general settings, writing and update the format of permalinks, if you want to. 
  • Select theme for your website: 

From the appearance section, you can select the theme for your website. By default, you will be getting a 2020 theme set for your website; you can select the ones that are available. By clicking on “Add a new theme,” you can explore the vast collection of free themes and filter the ones as per popularity, business niche, featured ones and latest. You need not purchase the theme; you can look for free themes on other websites and can download them. Further, you can upload the theme on your WordPress. For a trouble-free and easy experience, search “free Wordpress themes” on Google, so your website will be compatible with the latest version of WordPress.  You can check for Neve and Phlox theme store to download and export the entire demo template for your website. You will be asked to add some more plugins for the smooth functioning of the theme. Don’t forget to check the responsiveness of the theme, as it is a key factor in ranking your site, and it largely affects the look and feel of your website across devices. 
  • Add pages and content: 

Website is nothing without the content for which it is designed. If you have used the demo theme, your website is already having some basic content with necessary pages. If you are building from scratch, you need to create necessary pages. The essential pages of any website are home page, about, contact, and blog. If you are creating a portfolio, you will have a dedicated page of the portfolio. For service-based companies, you can create a section of services. To explain your services in detail, you can create individual pages for them, else a single page of services can also serve the requirement. The affiliate marketers or ecommerce enthusiasts will have the section of ‘shop’ on their website. By default, there will be one post page on the site, and the rest of the pages will be static. If you want to create a multi-page website, you need to check for additional plugins. Initially, your blog will be the posting page, and home page will be the first landing page on your website. If you like to change, you can do so from the ‘menu’ and ‘customize your site section’. From the ‘post’ section, you can add new posts on your website.   For the security of your visitors, you will be creating a policy page, cookie and cache policy to take the permission of the customers to save and use their search history for improving the customer experience.   
  • Customize your site: 

By clicking on “Customize your site,” you will be redirected to the WYSIWYG editor. From here, you can personalize the front-end layout of your site and see the changes right in front of you. This makes it easier for you to update the layout as per your choice. You can use an elementor page builder plugin to change the content sections and update the content of your site. In addition to different layout options, you will be given ready-to-implement templates for different sections of your website. By selecting these templates, you can reduce the work of creating different sections and personalize your website as per your choice.  To add more functionalities to your website, you can check the plugins section and search for usability. From the ‘appearance’ section, you can add or remove the widgets from the side-bar and footer. 
  • Optimize your site with SEO: 

By adding essential pages and content for your website, you made it eligible to be viewed by your visitors, viewers and prospective customers. But, if you want them to discover you, you have to optimize your website for search engines as well. There are several plugins out there; you can count on SEO Yoast and Google Analytics all in one plugin for your website. You can also count on the Jetstarter pack that helps you optimize your posts and web pages for search engines. By updating meta tag, meta description, meta keywords for your website and content, you improve the understanding of search engines about your website. This will organically enhance the ranking of your site and improve the quality of traffic at your store. 
    • Launch your website: 

As soon as you are done with optimization, you must audit your site. You can ask your friend to view it and let you know the requirement of editing if any. This will make it easier for you to find the loopholes and fix the issue before some of your visitors tell you about it or leave the site instantly. Now, it’s time to launch your website. At this stage, we recommend you to link Google Analytics to your account to understand your demographics and how people are interacting with your website.  Congratulations! You did it!  Yes, it’s that easy to create a fully functional website. However, if you are looking for advanced functionalities for your business and don’t have an understanding of technicalities, professionals can make it happen in very less time. For redesigning your website, you can connect with the web design company to create a stunning website for you. If you have specific ideas sprouting from the edges of your creative brain, you can write to us at [email protected]
What Are the Web Standards for Professional Web Design Development?

What Are the Web Standards for Professional Web Design Development?

by Daniel April 29, 2020
From plain HTML websites to interactive and responsive ones, we came a long way in this digital journey. But, it wouldn’t have been possible if we never had web standards. To help you with this jargon “web standards”, let me give you an example. Let’s consider you are building an ecommerce website, and you use a shopping cart as a symbol of the cart. Some other businesses are using a basket, while someone is using a vector image of the building or symbol of the product; will a user be able to understand what you are trying to convey. That would be impossible, as and when customers belong to different locations and speak different dialects. In such a situation, you have to create different websites to target your users in different regions, and that will create a more troublesome state. It will add to the budget as well as the headache of managing these many IPs. And, it’s not only about the layout and content in the front-end. In the same way, there is a distinction in the pattern of coding, security, responsiveness, web architecture, accessibility, and much more. In this blog, we will be taking all of these web standards topics one-by-one showing their need in importance for professional web design development. Web standards are nothing but formal specifications set by standard authorities to ease the usage of the internet for users, visitors, as well as developers. You surely like to know more about these authorities.

Who decides web standards for professional web design development?

The founder of the World Wide Web, Tim Berners-Lee, led to the creation of W3C. W3C stands for World World Web Consortium. It is created with the mission to improvise the user experience over the web, irrespective of the browser or device it was accessed with. Back in the old days, when explorers use to work with different technologies, it was a disastrous experience for internet users. As those websites supported on Internet Explorer displayed in the deformed format on other browsers. It wasn’t a pleasing experience for users for sure. Later, other standard organizations like Ecma, IETF, WHATWG community came in support of W3C to introduce the web-standards that grew with the need of time. Now, we will walk you through the lane of web standards that every web design agency has to adhere:
  • Coding standards:

Do you know that even your code speaks a lot about your website? Well, as a non-tech person, you may not be aware of it. But, clean and concise code of the website can reduce the risk of getting bugs and make it trouble-free for the QA team to perform testing swiftly.  The coding standards are a set of defined guidelines, code conventions, and programming styles adapted to write the source code of your project. With these guidelines, it will be easier for other professionals in the team to understand and work on the same project. If you are planning to outsource your exisitng project or looking for UI/UX designers, the coding standards can bring clarity.  Even when distinct frameworks are used, language standards are also created to simplify the coding pattern of the website. Irrespective of you working as a freelancer or as a part of an organization, you must have an understanding of these standards to improve the overall performance of your website. 
  • Graphics:

The standards for the graphic designing of your website talks about the front-end designing standards. Since interactive media is much more appealing to the users, in comparison to the static content, the creative mind needs to check with the graphic ideas that are generalized. Your website is created for laymen which is more generalized irrespective of the caste, creed, region, and religion. 

The basic standards set W3C include: 

    • JPEG and PNG file format for images, so that they can open across the web normally. 
    • WebCGM and Webp format is set for vector graphics in order to manage the quality of the image and optimize the performance of the website. 
    • For data visualization, SVG is a pre-decided format to ease the editing of pictures in different editing software. 
Such recommendations aren’t forcefully set to be followed, but they also improve the performance of designers by promoting device independence.  
  • Web architecture:

The standards for the web architecture are specially set to enable interoperability across the devices, browsers, users and user mediums. It helps improve enterprise mobility, technical accessibility, and functionality. The basic set of standards are:
    • URL and URI structure of the website. 
    • Sitemap that needs to be in the XML format. 
    • Data representation format with HTML/CSS
    • Data transmission protocols like HTTP and HTTPS, TCP/IP
    • Data encoding and secure payment standards like PCI DSS and so on. 
 
  • Mobile responsiveness:

    Though the idea of mobile responsiveness came only with the mobile-first approach, now, responsiveness is a more critical factor. The notion of responsiveness is to offer a flawless experience to your users irrespective of the device dimensions. Earlier, the size of the screen was standard. Thus, few of the companies started creating two prototypes of the website: one for mobile and other for the desktop screen. 
Now, with the arrival of a wide variety of screen sizes, it has become tricky. Also, Google’s algorithm started considering the responsiveness of the website as one of the key factors to rank the website. This automatically grew the need for standardization and adaptation for the idea of responsiveness. 
  • Accessibility & security:

    When you are designing the website to serve the need of every individual accessing the web, you have to think from everyone’s perspective. But, the perspective of all people can not be the same. And, that’s why, W3C created standards that can help all the individuals associated with the project, say, writers, designers, testers, trainers, policy creators, and so on. With a notion of creating “Web for all”, the standards are set for accessibility, internationalization, the privacy of the website, and care about the security of the website. 
When you are reading this, we believe that you are a part of the IT industry be it as a professional developer, designer, marketing head, or someone else that is closely related to the worldwide web. We recommend you to connect with the W3C workgroups and community of standard organization to keep yourself updated with the latest changes and give your fair share of advice whenever you feel like change should come.